how to give a great presentation
DESCRIPTION
Tips for public relations and marketing professionals.TRANSCRIPT
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Trade Tips:How to Give a Great Presentation
Helpful hints for public relations and marketing professionals
By Shannon R. Mouton
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How to Give a Great Presentation
It’s all about the audience, they are the heroes of your presentation.
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Practice Makes Perfect
It was true for your performance in the school pageant and it’s even wiser advice today.
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Practice Makes Perfect
1. Pay attention to your natural speech rhythm and tempo
2. Consider how the slides will advance
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Present As If It’s 1999
Reliance on the slides is a pitfall, even the best technology can run afoul of your plans.
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Present As If It’s 1999
3. Be an engaging and enthusiastic speaker, who happens to have slides
4. Use your slides as a guide, not as a script
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Do More with Less
“We want more slides,” said no one ever in the history of the world.
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Do More with Less
5. Get to the point of what you want to say
6. Use graphics to illustrate and reinforce your points
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Demonstrate the Value
Advance the WIIFM?
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Demonstrate the Value
7. Make the presentation relevant and show the value of the information VALUE
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Inspire
8. Share a personal anecdote to make the presentation memorable
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beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international
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