how to get value from your blog
DESCRIPTION
Keegan Morrison, How To Get Value From Your Blog Vancouver Unbounce Meetup Wednesday, February 5thTRANSCRIPT
Results: How much does home care cost vs all other posts
Organic Entrances: 1564 vs 1305
Average time on page: 3:15 vs 1:18
Unique pageviews: 2940 vs 7,575
Results: What is the value of a good post?
• Found 1564 times from organic searches
• Quality leads that are reading the post • Estimated $300-‐500k in sales !
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Additional Benefits: • Become a trusted resource in your space • Establish a relationship with potential customers
• You get to own the conversation
Results: More Value…
What questions should I answer?
Needs Ideas?
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• Analytics non-‐branded entrances • Adwords search term report • Ask your staff/coworkers
Before you commit to a post, do your research. !
• Test the question you’re looking to answer on Google. How competitive are the results? • Get onto to Google’s keyword planner tool. How many people are actually searching for this term?
Do your research
• Am I providing value to the reader? • Am I actually answering their question?
Filters while writing your content
• Find out what questions your potential clients are asking.
• Do your research. • Start writing good quality content that people will get value out of.
Summary
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New York Times Article -‐ http://nyti.ms/LKbNje Moz Webinar -‐ http://bit.ly/1ioqXpI
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