how to get the website that's right for you
TRANSCRIPT
How to Get the Website That’s Right for You
Randye Spina | Chief Solutions OfficerAffordable Marketing Solutions LLC
Types of Websites Personal Family Digital Portfolio Events Aggregator Manufacturer/Referral Blog Business Services eCommerce Retail Non Profit Lead Generation
Copyright 2015 Affordable Marketing Solutions LLC
Copyright 2015 Affordable Marketing Solutions LLC
URLs/Hosting
Search for desired name If taken, play with wording/spelling Buy all .extensions – best competitive
defense Shop around for hosting plans Backup service plans Consider buying https Engage URL email address immediately
Copyright 2015 Affordable Marketing Solutions LLC
DIY – Is it right for me?
Advantages Disadvantages
Free or very inexpensive
Likely will spend for a redo
Learning experience Opportunity costs
Can be faster Time consuming in the long run
Best for: hobby, family, personal,
school projects, blogs, digital portfolios
Site won’t rank
Not right for an ecommerce site
Copyright 2015 Affordable Marketing Solutions LLC
Choosing a Website Professional Ask for referrals Understand rates Get timing up front Look at portfolio of work samples Make sure they’re on the same page
as you Establish communication Run their sites through whois.sc
Copyright 2015 Affordable Marketing Solutions LLC
SEO Search Engine Optimization
According to Act-on:
SEO = Putting content in front of people who overtly and explicitly express a desire,via keywords, for a particular product,
service or piece of information
Write using search engine-approved SEO best practices How your site is found in searches when your customers are
seeking purchase information (don’t forget Bing & Yahoo too) Online success depends on it
Copyright 2015 Affordable Marketing Solutions LLC
Directory Listings
Increased Domain Authority
Directory Listings(start at Moz.com)
Copyright 2015 Affordable Marketing Solutions LLC
Do’s
Know your end goal Research sites you like Look at those in your industry Include email newsletter sign up Connect a blog to enhance content Activate statistics &/or Google
Analytics the day your site launches Incorporate many Calls to Action
(CTA)
Copyright 2015 Affordable Marketing Solutions LLC
Don’ts
Get all caught up in ‘pretty’ – it has to perform to be successful
Blow your whole budget on the site – still need money to market your business
Try to tackle what you can’t Let content get stale – update,
expand as necessary Expect miracles overnight
Copyright 2015 Affordable Marketing Solutions LLC
Site Enhancements
Social media links Video Payment option Testimonials Email sign up button Blog follow button FAQs Links to outside resources Map/directions Hours Shopping cart Downloadable forms
WordPress plug-ins Terms of Service Privacy Policy PPC Partner logos Membership logos Consultation Request Alternate Contact Info Checklists White Papers Case Studies Press page
Copyright 2015 Affordable Marketing Solutions LLC
Thank you for your time
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Questions?