how to get the right digital influencers for your brand
DESCRIPTION
Digital influencers are a critical component of marketing strategy: in a 2012 Nielsen study, 92% of people surveyed said they trusted paid media, such as referrals, over other types of advertising. But how can you find the digital influencers who best fit with your brand? In this presentation, discover the measures for who a strong influencer for your brand is, and get tips for your outreach efforts.TRANSCRIPT
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How to Get the Right Digital Influencers for
Your Brand
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Digital influencers are trendsetters, the people
others look to for inspiration
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They’re effective. According to a 2012 Nielsen study, 92% of people
surveyed said they trusted paid media, such as referrals, over
other advertising.
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But how can you identify the best influencers for your
brand?
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RelevanceTheir interests align with your target customers
segments
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ReachThey have a substantial following, at least within your target demographic
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ResonanceTheir status inspires others
to mimic them
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Gender, location, and frequency of social posting
are all important to consider
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Finding people who are already fans on social media
is a good starting point
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Personalization is critical in your outreach
to influencersMaintain relationships with fans on
social media, even outside promotions
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Remember, influencers are not brand ambassadors
They’re independent entities in a mutually beneficial relationship with
your brand
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If you’re interested in recruiting ambassadors, Pulse Ambassadors can help you. Check us out today!
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About ReadyPulseWe deliver social proof on-demand and at scale
For more information, contact us [email protected]@readypulse