NSLS – HOW TO… F 13

How To Get The Job Or Internship You Want

How To Get The Job Or Internship

You Want…™

H. Dean Bunnell – NSLS - F 13

Disclaimer – The Following Represents The Opinions Of The Presenter

Only - Not The Opinion Or Opinions Of Penn State.

Taking The Curve 2 Manager Approach…

• What Is Your Goal?• Knowing The Terrain…• Scanning Your Environment• Crafting A Strategy• Implementing Your Strategy• Measure And Evaluate Results• Vector As Required

The Competitive Environment

Analyze It...

The Competitive Rivalry

The Competitive Rivalry

Facts - The Job Market Today

• Because Of The Economy, Downsizing And Outsourcing - There Are Well Over 21,000,000 People In The Job Market (U3 + U6)

• …And Many Have Experience

• Your Are Not The Only Person Graduating Soon

• Competition Is At An All Time High

What Displaced Employees Want To Do To You…

YOU

They Are After The Same Jobs You Are…

And They Have

Experience…

Displaced Employee

You Have Looked At The Industry Environment…

Now Take A Look At Yourself…

SWOT “You Inc.”

• Do A SWOT Of Yourself• What Are Your Strengths & Weaknesses?• What Is The Best Way To

– Maximize Your Strengths– Minimize Your Weaknesses

• How Do You Maximize The Opportunities You See?

• How Do You Minimize The Threats You Face?

Target Your Interests

• What Industries Or Business Areas?

• What Work Activities?

• What Kind Of Organization Do You Want To Go To Work For?– Large - Small– Non-Profit or For-Profit– Location– Domestic - Global– ???

Hit The Bulls-Eye… Get The Job You Want!

Don’t Be The Bulls-Eye…

“I Just Want A Job – Any Job…”

If You Don’t Have A Goal… You Will Definitely Achieve It…

Potential Employer’s Are Also Looking For You…

But Here Is What They See…

YO

U

Can They See You…???

You Must Be Seen…

How Do You Stand Out…?

Key Elements Of Your Strategy

“Your” Plan of Attack…• Write & Target Your resume - Have “Versions”

– By Industries– By Companies– By Job Type

• Research Your Target– Industry– Company/Organization– Position

• Differentiate Yourself…

• Show Your “Value-Adds”

Your Resume & Cover Letter

• “You” Must Target Your Industry, Business, Or Organization

• “You” Must Tell “Them”... Who “You” Are...

• “You” Must Tell “Them” What “You” Want To Do At Work

• “You” Must Tell “Them” How You Can Immediately Add Value To Their Company Or Organization…

Your Resume...

• Have A Well Written Objective Statement

• Have A “Value-Added Statement”

• The “4 Second Rule…”

• REALITY - You Must Catch “Their” Attention In The First 1/3 Of The Page

A Sidebar - The “4 Second” Rule

Your Resume

…How It Works...

Your ResumeYOUR CHANCE

TO CONNECT...1/3 of page

The

Reader’s

Eye Motion

You Have

4 Seconds

To Connect…

Reader Eye-Scan

Takes ~ 4 seconds

…Your Strategy- “The Hook”

Personal info, Objective,

Value Added Statement,

and Work Experience...

Your “Hook”

NOW THEY WILL READTHE REST OF YOUR RESUME...

Resume Structure...

• Personal Contact Info• Objective Statement With Value-Added

Statement• Work Experience• Related Skills• Education• Other Activities• Ref ‘s Available By Request

Hmmmmmmm…

The Objective Statement…

Seeking a challenging position in the _______ industry/business/organization involving:

• Work task you like to do/??? - Marketing(?)

• Work task you like to do/??? - Financial Analysis(?)

• Work task you like to do/??? - Customer Service(?)

Then Skip One Line And Add…

The Objective Statement Cont’d…

I can immediately add value to your, company, business, or organization by/because of my…

• Skill/experience/??? - Strong planning skills

• Skill/experience/??? – 3 years of retail management experience

• Skill/experience/??? - Responsible for….

Now The Hook Is In….

Next Comes Work Experience…

• Any And All – Internships Included…• Differentiates “You…”• Shows You Are “House-Broken...”• Show You Know “How To Work…”• Pushes “You” Down Their Learning

Curve... • Use Active Voice And Action Words...• Hi-Light Other Relevant Skills –

Computer Related – Other Languages – etc etc…

Followed By Education

• Sell Yourself And Your Education...• Show Or Hi-Light Relevance

–Emphasize Specific Course Work(?)...

• Tailor To Business, Company, Industry...

• Show Your “Value-Adds…”• Bullets Are Very Useful...

Then Other Relevant Activities

• Anything That Shows Your Value-Adds• Anything That Shows/Demonstrates Your

Ability To Manage Or Be Responsible• Anything That Shows Initiative• Anything That Shows Leadership• Anything That Looks Like Work• Build On Your Attributes

Show Them… Why They

Need YOU...

And Finally References

• ….Available By Request…..

• Make Sure “They” Are Positive

• Let “Them” Know You Are Using Them

• Provide “Them” Info On The Company Or Organization You Are Interested In...No Surprises… Let Them Know Who Will Be Calling…And What The Opportunity Is Composed Of….

Remember…What They Are Looking For…

Something To Think About…

Employers Will Do A Background Check…

Employers Will Google You… A General Look… Blogs… YouTube… Facebook… Images – A “Special” Comment…

A Review - Resume Structure

• Personal Contact Information• Objective With Value Added

Statement• Work Experience• Related Skills• Education• Other Related Activities• References

For Perspective, What Does A “Generic Resume” Look Like…?

• No Objective – Sends the Message –“I don’t know what I want to do…”–or, “I just want a job - any job…” –or, “I don’t know who I am…?”–or, “maybe I am unsure of myself…”–or, “maybe I am not sure I want a job…”

Remember, A “Generic” Resume...

• Sends A Generic Message• Shows No Focus, Motivation, Or Initiative…

– Says You Are Average At Best In These Areas…• Does Not Differentiate You In Any Way• Does Not Show You As A Person Or

Individual• Guarantees Your Resume Will Go Into The

“FILE PILE”… Never To Be Seen Again...

Your Cover Letter

• Focus On Your Target… Industry/Company/Organization

• State Your Objective• Stress Interest In The Offering Entity….• Bullet-tize Your “Work Area” Interests• Make Your Value-Added Statement• Bullet-tize Your Value-Adds

Implement & Execute Your Plan

• Interviewing

• Follow-Up Letter/Note (Hand written/ < 24hrs)

• Follow-Up Activities & The PITA Threshold

• Networking

• Stealth Jobs

Recruiting…

Interviewing…?

Side-Bar

On Interviewing…• Do 6 Throw-Away’s Before You Get

Serious• Get The “Butterflies” Out & Learn To Relax...

• Practice Practice Practice• Make Sure You Do Your Research &

Homework On The Company, Organization, And/Or Industry You Are Interested In

• Show Interest – Ask Questions• Body Language & Appearance

The Finer Points of Interviewing(You Fill In The Blanks...)

• If you look like a/an _____, people will treat you like a/an ______.

• If you act like a/an _____, people will treat you like a/an ______.

• If you talk like a/an _____, people will treat you like a/an ______.

Do’s & Don’ts• Do Be Honest• Don’t Lie Or Conceal

• Do Watch For TRICK QUESTIONS• Don’t Be Passive• Do Be Interested/Motivated/& Aggressive• Study The Company Before Your Interview• Interview Them While They Interview You• Don’t Wait For Them To Follow Up With You

• Do Follow-Up Follow-Up Follow-Up

Don’t Wait For Them To Follow Up With You…

Follow-Up Follow-Up Follow-Up

Following Up …

• Send Personally Handwritten “Thank You” Cards within 24 hrs of interview

• Express Interest...• Call And Follow-Up…..etc etc etc etc • Has The Job Been Filled Yet…?• Do You Need Any More Info…?• Use Your “Bullets…”

Following Up …

• “I am really interested in…” - Stress Your Bullets...

• “I can immediately add value to your…” - Stress Your Bullets...

• Go To Just Below Their PITA Threshold…

How To Work A Job/Career FairDon’t Just “Paper The Universe And Wait…”• Research The Companies/Organizations • …Do Your Homework…• Target Your Interests….• How To “Induce” An On-The-Spot Interview• Get All The Contact Names You Can• Do Thank You Cards And Follow-Up etc

etc….• Ask For Referrals…

Keep Track Of Your Activity

• Keep A Job Search Log• Evaluate How You Did In Interviews• Log Your Follow-Ups• Keep Following Up…• Network Whenever Possible….• Prospect for REFERALS

Going After “Stealth Jobs”

• Not All Jobs Are Posted• Contact A Company You Are Interested In

Even If They Are Not Posting Any Positions

• Often Jobs Are Created For The Right Person When They Come Along…(Like You?)

• Ask For A Referral – “…Do You Know Any Company That Might Be Looking For…..”

Measure/Track Your Strategy

• Is Your Strategy Working?• Which Elements Are Working Well For

You?• Which Elements Are Not Working For

You?• Change Your Strategy As Necessary• Keep Pushing• Keep Following Up…..

Sidebar - Why Get The Job You Really Want…?

• 3 Out Of 4 People Do Not Like Their Job

• Of The “3” Population…–80% Will Do Nothing To Change Their

Situation–Only 20% Will Do Something To Change

• Employees That Don’t Like Their Job…

The Wrong Fit…

The Job You Don’t Like…

Sidebar – You Might Have to… Take a Job “to Get the Job…”

Some Useful Tools For You• Common

Interview Questions

• Employer Questions

• Comp Pack Eval• Evaluating Job

Offers• Interview

Preparation• Interview

Evaluation• Interview Follow

Up

• Job Search Log• Contact Log• Receipt Of

Resume • Resume Action

Words• Resume Check

List• Example Resume

With Objective And VASSupport Doc’s On Angel…

In Summary….• Be Aggressive & Competitive

• Do not Give Up

• Keep Pushing To Get A Job You Are Really Interested In

• Remember, Every “No” Is One Step Closer To A “Yes…”