how to get real estate deals from social media
TRANSCRIPT
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YOUR SOCIAL MEDIAWORKSHOP
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Did You Hear?
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User Stats On Social Media
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WHO REALLY CARES ABOUT PICTURES OF
YOUR LUNCH?
BUT HOLD ON!
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DOES SOCIAL MEDIA REALLY
WORK FOR REAL ESTATE?
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YES!BUT…
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YOU NEED A PLANAND FOCUS
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CONSIDER THIS
WHAT ARE THE 3 WAYS YOU GET CUSTOMERS?
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#1REPEAT BUSINESS FROM PAST CLIENTS AND YOUR CENTRE OF INFLUENCE.
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#2REFERRALS FROM
INDUSTRY PARTNERS.
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#3NEW LEADS FROM
ADVERTISING.
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YOU CAN CREATE GREATER SUCCESS IN ALL 3 AREAS USING SOCIAL
MEDIA AS A TOOL
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Remember These?
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OUR CLIENTS HAVE CHANGED HOW THEY COMMUNICATE!
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88% Of Customers Now Trust Online Reviews!
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OUR CLIENTS HAVE CHANGED HOW THEY BUY!
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FIRST YOU MUST UNDERSTAND THE DIFFERENT NETWORKS AND WHICH
STRATEGY TO USE WITH EACH.
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LET’S GET STARTED!
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The most powerful of all the networks!
Excellent tool for staying top of mind with past clients and generating referrals.
Works very well for positioning yourself as a real estate expert and leveraging advertising.
Smart reviews are very powerful!
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Excellent for starting new referral relationships.
Works very well for positioning yourself for professional referrals.
Very important that you keep your business “hat” on when posting.
Local Business Referrals Groups are powerful.
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Great source of quality content.
Easy to syndicate your Facebook content directly on to Twitter.
Great for direct connections with existing past clients but is very limited.
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Great source of quality visual content.
Good for lead generation.
Lots of traffic but fewer buyers and sellers.
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Another great source of quality visual content.
Excellent for lead generation with Facebook!
Finally makes #localhashtags useful.
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3 WAYS TO GETRESULTS
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#1 NETWORKING WITH YOUR DATABASE
#2 PROFESSIONAL REFERRALS
#3 NEW LEADS FROM ADVERTISING
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NETWORKING FOR REFERRALS
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BEFORE WE CAN NETWORK WE HAVE TO CONNECT!
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NOW WE NEED TO PROTECT YOUR PRIVACY!
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BRAINSTORMING YOUR LISTSFriends and Family
Past Clients
Referral Partners
Real Estate Peers
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NOW THAT YOU ARE CONNECTED IT’S TIME TO REALLY CONNECT!
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HERE’S THE COLD HARD TRUTH ABOUT REFERRALS ON
SOCIAL MEDIA …
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IT’S NOT ABOUT US IT’S ABOUT THEM!
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THE 5X5X5
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THE 5X5X5
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THE PRE BIRTHDAY
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THE PRE BIRTHDAY
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THE PRE BIRTHDAY
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A QUICK CALCULATION
HOW MANY PAST CLIENTSDO YOU HAVE?
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A QUICK CALCULATION
YOU SHOULD GENERATE 2 TO 4 REFERRALS PER CLIENT!
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GENERATING QUALITY CONTENT
FAST!
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FACEBOOK INFLUENCERS
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FACEBOOK INFLUENCERS
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FACEBOOK INFLUENCERS
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YOU!
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All You Need Is Your Smart Phone!
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AND 5 SIMPLE STEPS…
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1. AUDIENCE2. TOPIC3. CONTENT4. GOALS 5. CALL TO ACTION
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IMAGES
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CANVA
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CANVA
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RESULTS
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RESULTS
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OUR INTERNAL CONTENT CALENDAR
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• Monday - Motivation
• Tuesday - Jokes, Entertainment, Trending Content
• Wednesday - Industry News, Local News
• Thursday - Polls, Quizes, Contests
• Friday - Testimonials
• Saturday - The Open House Tour
CONTENT CALENDAR
• Sunday - I’m Not Just A Real Estate Professional
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AUTOMATION AND
SYNDICATION
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CONGRATULATIONSYOU ARE NOW A NETWORKING AND
CONTENT CREATION EXPERT!
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NEW LEADS FROM SOCIAL ADS
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Paid Marketing System
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Real World Lesson #1Target Advertise Capture
Follow Up
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Leads Generated
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Breaking Down Your ROI
1. Total Cost = $271.81
2. Cost Per Lead (43 leads @ $6.32)
3. Conversion To Customer (1 deal = 2.3% Conversion)
*Then you repeat the cycle
4. Gross Sales ($2,400 for this deal)
5. ROI ($2,128.19)
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Setting Up Your Own Successful Facebook Campaign!
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CAMPAIGN TYPES 1. TOP 3 GUIDES FOR BUYERS / SELLERS2. UPDATES ON HOMES FOR BUYERS3. FREE HOME EVALUATION FOR SELLERS 4. PERSONAL BRANDING
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Facebook Ads Manager
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Choose Your Campaign Type
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Targeting1. Location
2. Age
3. Gender
4. More Demographics
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Targeting5. Interests
6. Behaviours
7. Connections
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Setting Your Budget1. Lifetime or Per Day
3. Scheduling
4. Delivery Type
2. CPC vs. CPM
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Choosing Your Imagery
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Writing Your Ad1. Headline
3. Call To Action
4. Advanced News Feed Description
2. Text
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CASE STUDY
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Real World Lesson #1Target Advertise Capture
Follow Up
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HERE IS THE BIG SECRET
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Over 80% Of Sales Are Made On The 5th To 12th Contact!
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YOUR SEQUENCE
Sent Today
1 Day Later
1 Day Later
1 Day Later
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YOUR SEQUENCE
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AN EXAMPLE
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HOW TO CONNECT WITH YOUR PAST CLIENTS WHILE KEEPING YOUR PERSONAL LIFE PRIVATE.
HERE’S WHAT WE LEARNED
SIMPLE TIPS TO HELP YOU GENERATE QUALITY CONTENT FAST AND POSITION YOURSELF AS AN EXPERT. WHILE SAVING YOUR TIME AND KEEPING YOU FOCUSED ON GETTING RESULTS!
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HOW TO USE FACEBOOK TO GENERATE REPEAT BUSINESS AND REFERRALS FROM PAST CLIENTS.
HOW TO LEVERAGE SOCIAL MEDIA INTO A CONSISTENT FLOW OF NEW LEADS AND DEALS!
HERE’S WHAT WE LEARNED
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WOULD YOU LIKE THIS DONE FOR YOU?
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WHAT YOU ARE GETTINGFull optimization of all your social profilesDaily content created for you
Networking with your past clients
Reaching out for ratings and reviews
Networking with your referral partnersFull management of your ad campaigns
$497$97$97
$97
$97$497
$1,382Total Value
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REGULAR PRICE
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GUARANTEE
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TODAY ONLYSetup Fee $500 ($500 discount)
Monthly Fee $500 ($250 discount)
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Q AND A