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The power of YouTube

• 3rd most visited site on the Internet• Videos get preferential search placement• Video thumbnails in Google search results

stand out

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Do views matter?

• Low• Avg. • High• Viral

= 100 or less (30%)

= 250 – 2,500 (45%)

= 2,500+ (25%)

= 100,000+

What’s typical for your industry?What else can we measure?

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Where do views come from?

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Where do views come from?

• YouTube Watch Page: majority

• Your YouTube Channel

• Search results

• Embeds on website pages and blogs

• Shares on social media

• Views on mobile

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How do you get more views?

1. Create content your audience wants to watch

2. Apply appropriate production values

3. Optimize for search

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Tips for creating great content

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Content Tips from Susan Rink

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Executives prefer…

• Customer testimonials• Product reviews and demonstrations• How-to tips• Presentations• Case studies• Expert insights and advice• Virtual tradeshows• Business reports

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Give them a reason to watchExplicit descriptions and tags

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Production values do matter

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Optimize Your YouTube Channel

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1. Pick a Username (one word). This will appear in your URL.

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2. Add Channel Tags. Use keywords.

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3. Give your channel a descriptive Title.

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4. Compose an informative channel Profile. Incorporate your key words.

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Optimize Your Videos

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1. Compose video titles, tags, and complete descriptions

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2. Sort your videos into Playlists. Use keywords to title your Playlists.

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Tips from The World Bank

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YouTube Changes

• New “Feed” tab• Fewer custom options• Subscriptions

removed from view• Channel comments

hidden in feed• Watch Page remains

the same

• Set default to “Featured” or “Videos”

• Write a 100-word company profile

• Text in videos more important than ever

• Leverage Playlists

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Get 25% - 50% more views…

• Make comments and video responses on related videos

• Add closed captions for 40% more views during business hours & accessibility

• Embed videos on the company website (Don’t forget the YouTube button!)

• Embed in blogs and on LinkedIn

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Even more views!

• Share links in Twitter and Facebook

• Share in email newsletters – doubles your open rates for email communications

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Ask me about YouTube Channel makeovers

and video production

Mary@FletcherPrince.com

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