how to get coaching clients and build a profitable coaching business

By Coach Ayisha

How to Build a Profitable

Coaching Business

www.mastercoachingbusiness.com

http://www.mastercoachingbusiness.com/


One of the most popular questions of Coaches new and old is how to get coaching clients. There are many successful ideas around and a lot of advice given about how a Coach can get clients, but it can all still be very confusing and tiresome trying to figure out the best way. So I have pretty much put it all into perspective for you.

These are the same steps that I have taken and I have taught to other coaches.

I call it the Master Coaching BusinessTM steps.

In order to be successful at it you must have a business and marketing mindset plus determination.




You will have a hard time getting coaching

clients if you don’t know who you are

marketing to. You will waste marketing time

and dollars by marketing to the world in

competition with so many other coaches who

are marketing to the world. Narrow your

target market in order to cut down on the

competition. Also your target market will not

know that you have services for them if you

don’t say so.

Define Your Target Market




In order to get clients you need to be more

specific about what you are offering them. You

are confusing your clients by telling them that you

can help them “get unstuck”, “move forward”,

“set goals”. What are they getting unstuck from,

moving forward, or setting goals in? If you let them

know, for an example, that you are a Life Coach

or Passion Coach that you can help them find

their passion, set goals to pursue their passion, and

thus live a more happier life…I guarantee you can

draw in more clients.

Define Your Niche




You need an offline and online lead capturing

system. The purpose of this is to capture contact

information of potential clients or you’ll never see

each other again. Once you have their contact

information you can follow up with special offers

and helpful tips. Offline this can be done by

capturing their name and address so that you

can directly mail them information. Or capturing

their cell phone number so that you can text them

more information. Online this can be done by

capturing their email address from your website.

Lead Capturing System




You need to establish yourself as an expert because let’s face it, how many times have you done business with someone after meeting them for the very first time? Usually you will ask other people about their credibility or seek reviews on them. It’s the same thing with new products. Don’t you check reviews before you purchase something that you’ve never heard of? Therefore, you have to establish yourself as an expert and build your reputation before potential clients decide to pay their hard earned money and hire you as a coach.

Establish Yourself as an Expert in Your Niche




Do you know that the majority of potential clients

don’t know that they need a “coach”. Most of

them are just looking for information and they will

buy a really great product if they think it will help

solve their problem. For example a couple may

be looking for a system to help them improve their

marriage. If you are a Relationship Coach and

you created a system called “30 Days to a Better

and Lasting Marriage” they will buy that before

they seek coaching. Then they may also become

a clients.

Create Coaching Products




If you want better chances at getting clients try to create coaching programs such as group coaching programs that will be more affordable then 1-on-1 coaching. There are potential clients out there who need your services however, may not be able to afford them at this time. Group coaching is always a lot cheaper than 1-on-1 and you will still make out good because you will have a minimum of 5 people paying the same price for your group coaching.

Create Coaching Programs




When you provide 1-on-1 services consider

creating packages instead of just saying

“Hey I will coach $300 for 4 sessions”.

This goes along with your niche. If you can

help solve specific problems you will attract

clients. Create packages on what you will

coach them on.

Create Coaching Packages




For example a Business Package,

“Rebuild Your Brand in 3 Months for $1500, 3

business coaching sessions a month”





or

Health and Wellness Package

“I will help you lower your blood pressure and

cholesterol naturally in 120 Days. Weekly

coaching sessions for $400 a month”..





In addition, create packages in levels.

For example:

Silver Package 4 Session for $400,

Gold Package 8 Sessions for $700, etc.

This was only an example, not to be taken literally





The fastest way to get clients is to become a

speaker. You can be a Keynote Speaker at

events. You can host your own events such as

seminars and teleseminars. When you

become a speaker you will establish yourself

as an expert and attract many clients. Plus

you can sell your products at the speaking

engagements.

Become a Speaker




Last but not least, but actually should have

been first is to create a simple marketing plan

and strategy. Ensure that it includes offline

and online marketing strategies.

Create a Marketing Plan and

Strategy




Coach Ayisha


