how to get an a+ with g+ hangouts
TRANSCRIPT
CASE Social Media & Community
#casesmc
CASE Social Media & Community
#casesmc
CASE Social Media & Community
#casesmc
Provides a social profile
Allows for connections, “circles”
Offers video and text chat
Connects with other Google apps
What is Google+?
#casesmc
#casesmc
CASE Social Media & Community
CASE Social Media & Community
#casesmc
Web (group) chat
Video Hangouts
Hangouts On Air
What are Google+ Hangouts?
SEO benefits
Integration of G+, YouTube, embed
Measurement
Free
Advantages of Google+ Hangouts?
Virtual meetings
Live streaming
Ongoing series
Uses for Google+ Hangouts?
Other webcasting products: WebEx, Livestream
CASE Social Media & Community
#casesmc
Choose a strong but flexible theme
Pick episodes with a similar subject
and air them at a standard time
Set frequency expectations
Ongoing Series
#casesmc
CASE Social Media & Community
CASE Social Media & Community
#casesmc
Identify a host.
Bonus: Add a backchannel moderator
Invite guests who can serve as experts or bring
unique perspectives. Strive for influencers.
Create an outline with intro and outro script. Share
this with your guests.
Embed the video on your site with ID capture.
Who To Hangout With
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Create visuals.
Event landing page
Marketing Hangouts
Resources: Canva, canva.com
Always Up-To-Date Social Media Image Sizes,
http://sproutsocial.com/insights/social-media-image-sizes-guide/
Create a G+ event.
Create a short link.
Send an engaging email.
Write an article.
Ask your guest to announce their participation.
Bonus: Create a video trailer.
Marketing Hangouts
Start awareness campaign 2-3 weeks out.
Schedule sharing on social during peak times.
Start engaging audience 3-5 days out.
Advertise to join during the live broadcast.
Marketing Timeline
Resource: Klout, Best Times to Share, https://klout.com/#/schedule
CASE Social Media & Community
#casesmc
Log-in to your institution’s G+ account at plus.google.com/hangouts.
Click “Start a Hangout On Air” to create a Hangout live or schedule one for the future.
Choose a name and add a description about your event. To set a future start date, select “Later.”
Set the time for your future Hangout and what specific circles will have access. Leave the audience on its default of Public to ensure anyone can attend.
Setting up a Hangout On Air
CASE Social Media & Community
#casesmc
Allow 30 minutes for setup.
Allow 15 minutes for guest setup.
Connect everyone before going On Air.
Set a backchannel.
Q&A app, Twitter, Chat embed (ChatRoll)
Use Hangout apps.
Launching a Hangout
Laptop
Web camera
Headphones
Equipment
Video camera (Canon XA20)
Video converter box (ADVC-110)
USB Microphone or XLR
Lighting kit
Professional Setup
Resource: https://www.youtube.com/watch?v=L_RuUznVf7E
Cameraman
Hangout Toolbox
Control Room
Chat
Screen Share
Helpful Hangout Apps
Google Effects
Control Room
Hangout Toolbox
Cameraman
Capture
Q&A
Showcase
Screenshare
Chat
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#casesmc
Ask questions
Follow me on @ashely_budd
Check out higheredlive.com
High five Keith Hannon
Next Steps