how to get a startup featured in the russian press
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HOW TO GET A STARTUP FEATURED
IN THE RUSSIAN PRESS
THE ROUTE
• DEFINING THE DIFFERENcE: RUSSIA vS. THE WEST
• GETTING READy FOR mEDIA RElATIONS
• DEAlING WITH jOURNAlISTS
• mEDIA, NEW mEDIA, OR SOcIAl mEDIA?
• THE TOOlkIT
THE RUSSIAN mEDIA DO DIFFER FROm THE EUROPEAN OR AmERIcAN mEDIA
THE STEREOTyPES OF RUSSIAAND THE RUSSIAN mEDIA
DO yOUR jOb. FIRST PRODUcT, THEN PUblIc
bE PROAcTIvE, INITIATE THE DIAlOGUE WITH THE mEDIA
GET READy FOR WORkING WITH THE mEDIA
• STRATEGy
• mUST-HAvE DOcS
• RESOURcES
• lAW
STIck TO yOUR cOmmUNIcATION STRATEGy
PR TV
RadioSocial networks
Magazines
THE SPEAkER. FIND yOUR cOmPANy
A DEcENT FAcE
TImE-PlAN yOUR cOmmUNIcATIONWITH THE mEDIA
THOUROUGHly READ THE lAW AbOUT THE mASS mEDIA
GET TO kNOW
THE jOURNAlIST THAT yOU ARE
AbOUT TO cAll
ASk THE INTERvIEW FOR APPROvAl
cORREcT FAcTS, NOT STylE
DON’T ASk THE WHOlE ARTIclE FOR APPROvAl
DO NOT SHARE NOT-FOR-PRINTS WITH
A jOURNAlIST
TRUST yOU PR-PERSON AND OPEN
cHEck ON THE mEDIUm
AND THE jOURNAlIST
TRy TO GET REqUESTS vIA E-mAIl
SOlvE jOURNAlISTS’
PROblEmS
bE RESPONSIvE, FIND TImE
SPEAk clEARly, lISTEN TO THE INTERvIEWER
DON’T TRy TO mAkE bROS
WITH A jOURNAlIST
DO NOT PAy FOR ARTIclES
Exclusive
GET PUblIcITy AT THE
cOmPETITORS’ ExPENcE
UNDERSTAND THE NEW FORmATS
SAy yES TO vARIOUS
mEDIA
mEDIA RElATIONS DON’T ExclUDE OTHER
cOmmUNIcATIONS
NEWS
THE TOOlkIT. UPDATED
• ExclUSIvE NEWS
• PRESS-RElEASE
• PITcH
• ANAlyTIcS
• TRENDS
• cOlUmN
• STORy
• cOmmENTARy
• cOmmENT
• bRIEFING
• INTERvIEW
• INFOGRAPHIcS
• TEcHNIcAl POST
• DIScUSSION IN A SOcIAl NETWORk
• cOmmENT IN A SOcIAl NETWORk
• AD PROjEcT
EvgeniaKolobukhovaA-TAK Communication agency, CEO
тел.: 8 (495) 695-12-45
fb:/ atakagency
http:// a-tak.ru
GET mENTIONED, GET HEARD! THANk yOU!