we are xtraordinary

No.1

• Xtraordinary Integrated Fundraising

• www.xifr.co.uk

• Stephen Butler | 07866 695476

• Lynn van Keulen | 07836 333577

multi-channel

No.2

• Next Generation of UK Giving research sponsored by Xtraordinary showed that all donors of all ages give through multiple channels.

integrated

No.3

• It is no good using multi-channels on their own. If they are not integrated and working together, it is a waste of resources and opportunity. When you work channels together the income is 3x more effective than using a channel on its own.

direct mail

No.4

• We are specialists in direct mail and run the UK’s only donor health check performance analysis which benchmarks your donor performance by lifecycle stage. Looks at donor retention by % for cash and committed giving including lapsed.

digital

No.5

We are experts in digital fundraising. This includes:

• e-mail marketing, design, copy, creative, strategy;

• peer-to-peer event fundraising strategy, management and execution;

• digital fundraising audit;

• Integrated strategic planning;

• Digital marketing and creative;

• Luminate online certified

phone

No.6

We work with telephone fundraising agencies to do pre-call, post-callfor appeals. This significantly improves donor retention andprovides an uplift in response to campaigns.

This works with all channels including email and mail.

multi-channelnew donor acquisition

No.7

New donor acquisition specialists– mail integrated with online toproduce multi-channel donors.Our Combat Stress pack beatthe control by a factor of 3x.

Integrated landing page,donate page.

multi-channellegacy prospecting

No.8

Our self-scored legacy survey identifies legacy pledgers and prospectsfrom within your database using

• Online• Mail• Phone

The results are fascinating because older demographics are comfortableusing digital media and younger donors are responding to a legacy offer. Our programme includes cultivation and stewardship strategy

This is the new approach to finding legacy prospects.

peer-to-peer

No.9

We create peer-to-peer eventsfor charities and then helpthem raise a lot of money byexploiting the channels.

We use phone follow-up andaffirmation, email, and mailto encourage and motivatesupporters and generatemore income.

thank you for listening

No.10