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    HOW TO GENERATESTORIES

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    1. REACTION STORY

    Usually based on an interview with a

    news source.

    The interviewee may or may not be

    directly involved in the previous newsstory, his views are perceived to have

    news value

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    3 KINDS OF RECTION

    STORY

    REACTION TO A MEDIA REPORT

    REACTION TO A PROPOSAL

    REACTION TO AN EVENT

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    2. FOLLOW- UP STORY

    A story which continues tobe published by the papers

    due to sustained public

    interest.

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    3. CALENDAR STORY

    A story of predictableevent or occurrence

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    4. JAZZED- UP STORY

    In local journalism lingo, this is

    called as salsal or just plain ss

    This is writing about an old topic

    which is given a new slant or angleto make it look fresh.

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    5. AN ADVANCER

    A story written in advance by an enterprising

    journalist or someone who has access to sources.

    But the reporter must always watch out for

    unexpected developments.

    He should not assume that all things will turn out

    the way he wants them.

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    A report of an expected eventIt aims to arouse in an event

    Apublicity series is made up of

    advance stories on the same event

    published in successive issues.

    Reporter uses both the straight newsand feature style.

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    MUST OBSERVE THE

    FOLLOWING:

    Maintain a complete and up-to-date futurebook.

    At the earliest possible moment, plan aseries of advance stories to cover from allpossible angles any important comingactivity.

    Begin the series early but in small items- asthe activity nears, stories should grow insize and importance

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    Each story should present a fresh

    approach.

    Reserve enough material or a new

    angle fro the climax of the series. The

    publicity series is better adapted to the

    weekly or fortnightly paper, than to the

    monthly or quarterly

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    COVERAGE STORY

    It is an article reporting an event

    which is taking place or has

    already taken place

    A series of coverage stories makeup a running story.

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    ROUTINE STORY

    - a story that is anticipated , such as regular

    meetings, etc..

    SPOT STORY

    - a story that breaks out unexpectedly.

    FOLLOW-UP STORY

    - a report of more decent developments of a storyalready published.

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    SPECIAL TYPES OF NEWS

    STORIES

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    NEWS BRIEF

    - it is a news item, usually no more than 2paragraphs. It may be grouped into a news round-up.

    BULLETIN

    - It is an important but last- minute news in arunning story. It is printed on the first page in

    boldface type and may be boxed.

    FLASH- It presents the basic facts of a fresh story that

    comes in too late to be run as a full blown news

    item.

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    THE MEETING STORY

    - includes purpose, time and place, name of

    organization, participants, background,information about speakers, kind ofmeeting, feature angle, what happened (forthe coverage story)

    SPEECH STORY

    - It includes the speaker and hisbackground, theme of the speech, occasion,

    time and place, quotations, description ofaudience, including unusual reaction.

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    BOX STORY

    It is a news enclosed in a box (printed in blacklies usually rectangular)

    Common types of copy:

    1. Short, important news item2. Summaries of large news items

    3. Lists of related or similar events in connection

    with news story

    4. Short feature stories, often connected with a news

    article

    5. Special announcements

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    6. Game schedules or records of previouscontests

    7. Reports on fund- raising

    - Box story is used for emphasis as well as

    variety and attractiveness in make-up.- It must present a strong, single idea in clear,

    simple language.

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    6. CANNED STORY

    A press release or a handout, usually self

    serving given by an agency.

    A journalist worth his salt is not supposed

    to reproduce the press release and present it

    as his own story.

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    THE NEWS STRUCTURE

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    HARD NEWS

    Also called as straight news is the standard

    fare of most newspapers all over the world.

    It is objective, direct and factual

    Deals with concrete and fast breaking

    events

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    HARD NEWS

    LEAD PARAGRAPH

    - primary or more important facts

    SUCCEEDING PARAGRAPH

    - facts become less important

    ENDING PARAGRAPH

    - least important facts that can be stricken out

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    SOFT NEWS

    Featurized and subjective

    Abstract developments usually associated with

    human interest.LEAD PARAGRAPH

    - lest important facts

    SUCCEEDING PARAGRAPH- facts become more interesting

    ENDING PARAGRAPH

    - Primary or most interesting facts

    F k L h M (Th i A i 1592)

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    Frank Luther Mott (The news in America, 1592)

    hard news is interesting to human beings whereassoft news is interesting because it deals with the life

    of human beings.

    Gay Tuchman (Making News: A Study in

    Construction and Reality, 1978)

    hard news concerns important matters and soft

    news, interesting matters.

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    THE INVERTED PYRAMID

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    All straight news are written in the invertedpyramid form

    The traditional form of news writingThe important facts are placed at the

    beginning.

    The details and the back ground are woveninto the succeeding paragraphs, indescending importance.

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    COMPONENTS:

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    A. PRIMARY OR MAIN LEAD

    - Usually a single paragraph

    - It contains the four Ws (what,who, where, and when)

    - This may take from three to fivelines

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    B. SECONDARY OR SUPPORT

    LEAD

    Explains or complements the

    main lead

    Its length is twice the main lead

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    C. DETAILS OR PARTICULARS

    To give flesh to the story, all

    available facts are included herespecially those that would

    answer the other W (why) and

    one H (how).

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    E. BACKGROUND

    Relevant past events are recounted

    and incorporated in this portion of

    the story

    This portion may be deleted ifspace in the newspaper will not

    allow, but still the story can stand.

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    F. ILLUSTRATION

    The incorporation of all thedetails in the story

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    Advantages of the Inverted Pyramid

    1. It facilitates readingreaders wants to know the

    facts or news at once.

    2. It facilitates makeup- editors may shorten the story

    for lack of space

    3. It facilitates headline writing- by just reading the

    lead paragraphs, a busy editor can prepare the

    headline of a story.

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    OTHER TYPES OF NEWS

    STORIES

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    HUMAN INTEREST STORY

    News that appeals to the

    emotion ad attempts togain a response from the

    reader.

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    Interpretive/ Interpretative News

    News that helps the reader understand the

    significance of the facts of the story.

    It includes:A. Why the incident occurred

    B. Background

    C. Personalities of principal persons involved

    D. Significance

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    NEWS FEATURE

    Called as news articleAn informative discussion of news events or

    technical subjects in expository form

    Like the news story, it I based entirely on facts. Unlike the news story which is based on current

    events obtained mostly from personal sources, thenews feature is based on facts of general interest

    obtained partly from printed sources.

    Like the editorial, the news article is expository inform.

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    SIDE- BAR STORY

    A brief news item on some

    lighter aspects of an eventrun side by side a significant

    news item.

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    THE LEAD

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    The lead or firs paragraph tells the most

    important facts of the news story.

    Sometimes called asslantorangle.

    It should attract the readers attention and

    sustain his interest to read on.

    It is like a miniskirt : it must be short

    enough to be interesting and long enough to

    cover the essentials

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    TIPS IN WRITING A GOOD

    LEAD

    Use short, simple declarative sentencesinstead of complex and compound- complexones.

    Dont try to say everything in one sentence.Break up long sentences

    Never use twice or unusual word twice in

    the same sentence

    Avoid repetition of phrases, clause andsimilar grammatical constructions

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    TYPES OF LEADS

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    CARTRIDGE LEAD

    Short, abrupt, and definite.

    It tells the gist of news with the use of the

    fewest words possible

    President Marcos, who ruled the country

    for two decades, is dead.

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    PUNCH LEAD

    Somewhat similar to cartridge lead but it

    surprises and intrigues the reader.

    All private cars will now have to be

    grounded on Sundays.

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    PICTURE LEAD

    This device attempts a pictorial account ofthe event.

    Clutching her baby girl, Mrs. LourdesArquiza could not control her tears whenshe heard that her husband, Capt. Oscar

    Arquiza, was sentenced yesterday to die bylethal injection.

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    Contrast Lead

    This emphasizes the contrast.

    Four years ago, she was just a plain

    housewife. Today, Corazon Cojuangco

    Aquino is the President of the Republic, themost powerful woman in the land.

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    Question Lead

    This raise the query in the hope of inducing

    the reader to read on.

    Will former President Estrada be acquitted

    of plunder?

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    FREAK LEAD

    This lead throws caution to the air by tryingto be different.

    For sale: a baby

    Mrs. Carol Conag, a Tondo resident, saidyesterday that since she could no longerfeed her baby, she might as well sell it.There were no immediate takers.

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    SEQUENCE LEAD

    A series of paragraphs, usually arrangedchronologically but with a single effect.

    By five in the morning, she had already dressed hertwo daughters, Cynthia 4, Miriam 2, for a Sundaymass. At seven, the three of them were seenattending the mass in the chapel. At nine,when they

    returned to their shanty at Dagat- Dagatan, MariaDorado, 46, despondent after having beenabandoned by her husband, strangled her twodaughters. She herself committed suicide.

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    SUSPENDED INTEREST LEAD

    With this lead, the writer strings along

    the reader to the very end before giving him

    the news peg on which the story is based.

    Jaime Cardinal Sin refused to be

    interviewed yesterday, but I still got thestory.

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    STACCATO LEAD

    This emphasizes the time element , and usuallyconsists of a series of phrases, punctuated by

    commas or dashes.

    Twenty years ago- back in the seventies- he wasmarching in the streets shouting anti- American

    slogans. After seven years of incarceration and four

    years in the hills fighting for his cause. JuliusNeptuna is now a changed man; today he is a

    staunch defender of democracy and a strong

    opponent of communism.

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    FIGURATIVE LEAD

    Triteness is the main danger of this kind of

    lead. Common sense should dictate when to

    use it.

    The fox is finally at home at 66.

    (This was about the death of the basketballstar Lauro Mumar)

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    EPIGRAM LEAD

    The tone of the moral of the story is

    stressed.

    Crime does not pay. But Romy Corrales

    learned this only after he had been collared

    by the police for being a fake immigrationagent.

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    QUOTATION LEAD

    When a popular quotation is used to

    emphasize the gist of the story.

    What are we in power for? This question

    must be on the minds of some officials of the

    Ramos government when they tried tocorner big government contracts.

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    SUMMARY LEAD

    It gives a summary of the whole story.

    The Manila Accord, that embodies the newtrade relations among members of the Asia-

    Pacific Economic Cooperation (APEC),

    was signed yesterday by the heads of thestate of the 18 APEC members.

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    WHO- WHAT- WHEN- WHERE-

    WHY- HOW LEADS

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    This classification of leads is the oldest known to

    journalists, and has come to be known as the 5 Ws

    and an H.Emphasizing their importance, Kipling once wrote:

    I have six honest serving men

    They thought me all I knowTheir names are What and Why and When

    And How and Where and Who

    WHO LEAD ( NAME

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    WHO LEAD (NAME

    FEATURE)

    Names make news, especially prominent ones. A

    person may be featured because he is famous or

    because the facts of the story distinguish him.

    The who may be one person, several persons, or

    an organization.

    The lead should avoid featuring more than three

    personal names.

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    President Benigno Aquino III signed on

    Wednesday a sweeping and controversialland reform program aimed at

    redistributing large tracts of farm acreage

    to millions of landless peasants.

    WHAT LEAD (EVENT

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    WHAT LEAD (EVENT

    FEATURE)

    Most straight- news leads play up what thestory is about.

    A naval convoy of three U.S. warships andtwo reflagged Kuwaiti oil tankerssteamed through the Strait of Hormuz on

    Wednesday and entered the war- plaguedPersian Gulf without interference fromIran.

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    WHY LEAD

    To provide land to millions of landless

    peasants, President Benigno Aquino IIIsigned sweeping and controversial land

    reform program.

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    HOW LEAD

    Often used for unusual happenings andaction stories.

    Staging at 48- hour walkout beginningtoday, nearly 1000 South Koreanjournalists at a government- controlled

    television station demanded thatgovernment stop dictating how they coverthe news.

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    WHEN LEAD

    Used if an event takes place at an

    unconventional hour, or in making an

    announcement where the time is importantto the reader.

    Tomorrow, March 15, is the last day offiling individual tax returns.

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    WHERE LEAD

    Used if an event takes place at an unusuallocation

    Convalescent homes in Solano have beenthe sites for beauty contests to chooserepresentatives to the fifth annual My Fair

    Lady Pageant. Contestants are mostly intheir 70s, 80s and 90s.

    RULES ON PARAGRAPH

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    RULES ON PARAGRAPH

    CONSTRUCTION

    A paragraph should not exceed 75 words.

    Put important ideas at the beginning of the

    paragraphAvoid using similar words or phrases at the

    beginning of successive paragraphs.

    Do not use direct quotations and summaryin the same paragraph

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    The one- paragraph sentence is preferred bymany editors but if it is expanded, dont gobeyond three sentences in a paragraph.

    Arrange paragraphs in the order ofdescending importance so that the makeup

    editor can strike out the last ones withoutimpairing the substance of the story.