FINANCING YOUR INTERACTIVE DOUCMENTARY OR :

HOW TO THINK LIKE A STARTUP

AGENDA

1. Hello 2. Investor funding 3. Crowd funding 4. A business model

HELLO

2004: MAGNUM IN MOTION

2004: MAGNUM IN MOTION

2009: STORYPLANET

2009: STORYPLANET

INTERFACES THAT MAKE US THINK… …INSTEAD OF CREATE

2012: BLIND SPOT

INTERFACES THAT SPEAK TO OUR BRAINS…INSTEAD OF OUR HEARTS

2012: BLIND SPOT

SQUEEZING OLD PARADIGMS ONTO NEW DEVICES AND PLATFORMS

2012: BLIND SPOT

BLINDSPOT DEMO

INVESTOR FUNDING

AN INVESTOR IS NOT JUST AN INVESTOR

BUSINESS ANGELS VENTURE FUNDS INCUBATORS

THE BUSINESS ANGEL

•INDIVIDUALS •MOSTLY IN THE US •INVEST IN PEOPLE •EARLY STAGE INVESTMENT •FOCUSED ON FUTURE •CHECK: ANGELLIST.COM

THE INCUBATOR

• IF YOU ARE A INEXPERIENCED •A GATEWAY TO INVESTORS •EXPENSIVE MONEY •USUALLY RELOCATION •EARLY STAGE INVESTMENT •CHECK: MATTER, Y-COMBINATOR, DISNEY ACCELERATOR

THE VENTURE FUND

•BIGGER MONEY, BIGGER DEAL • INVESTS IN SCALABILITY •EXTREMELY FOCUSED ON NUMBERS •LATER STAGE INVESTMENTS

BUILDING A PITCH DECK

1. ELEVATOR PITCH 2. THE PROBLEM 3. THE SOLUTION 4. MARKET SIZE 5. BUSINESS MODEL 6. PROPRIETARY TECH 7. COMPETITION 8. MARKETING PLAN 9. TEAM 10. MONEY

PROTOTYPES

•HYPOTHESISE AND TEST •BOOK: LEAN STARTUP •TOOLS: KEYNOTE, HYPE

METRICS

• ACQUISITION: USERS COME FROM WHERE? • ACTIVATION: GETTING USERS STARTED • RETENTION: GETTING USERS TO COME BACK • REFERRAL: GETTING USERS TO SPRED THE WORD • REVENUE: GETTING USES TO SPEND MONEY

DAVE MCCLURE: STARTUP METRICS FOR PIRATES

CROWD FUNDING

• CONSTANT ENGAGEMENT • SHOW A HUMAN FACE • GET VIRALITY • GET PRESS • HELPS IF YOUR FAMOUS • REMEMBER METRICS • REMEMBER LAUNCH EARLY

FACILITATING - MADEON

TRIBE LEADER - GOTYE

YOUR FRIEND: LARRY TOWELL

DIARY: OH LAND

ANOTHER WAY: BE A BIG FISH IN A SMALL POND

SPECIALISED CROWD FUNDING

SEED & SPARK SLATED

LOCAL CROWN FUNDING

FUNDED BY ME CROWDFUNDING.NL

A BUSINESS MODEL

• PAY FOR PRODUCT • IN-APP PURCHASE • FREEMIUM • SUBSCRIPTION • DERIVATIVE PRODUCTS • ADVERTISING • A MIX OF ONE OR MORE

VIA PAN AM: KADIR VAN LOHUIZEN

EVERYDAY AFRICA: PETER DICAMPO

PAPER

THANK YOU!B@BLINDSPOTAPP.COM @MYRTHU