how to fix broken ad models - innovators' summit · ads w/ sound large sticky ad density...
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How to Fix Broken Ad ModelsMarch 25, 2019
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IN U.S. PUBLISHER REVENUE WAS LOST DUE TO AD BLOCKING LAST YEAR
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IN GLOBAL PUBLISHER REVENUE WASLOST DUE TO AD BLOCKING LAST YEAR
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The downward spiral
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Ad format do’s and don’ts
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The Solution: Immediate, Relevant and Engaging
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The upward spiral
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Thank You