how to estimate the market size

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HOW TO DO SALES FORECASTINGStep 1: Identify the competitors in the same industryNo.Name of company

1Dobi Lon

2Dobi Me

3Laundry Sparkle

4Dobi CT

5Junnaz Laundry

Step 2 : Estimate monthly sales for each companiesNo.Name of companyMonthly Sales Forecast(RM)

1Dobi Lon10000

2Dobi Me8000

3Laundry Sparkle5000

4Dobi CT6000

5Junnaz Laundry3000

TOTAL SALES32000

Step 3 : Determine the total market size for one yearExample:

The calculation of market size can be estimated as below:Total market size for one year = RM32000 X 12 months: RM384 000Step 4 : Determine market sharea) Previous sales and market shares

No.NAME OF COMPETITORSSales forecast in a year (RM)Market share (%)

1Dobi Lon120 00031

2Dobi Me96 00025

3Laundry Sparkle60 00016

4Dobi CT72 00019

5Junnaz Laundry360009

TOTAL384 000100

How to calculate market share?Sales estimation for Dobi Lon X 100%Total sales

120 000 x 100% = 31% 384 000

Market share estimation for 2010No.Name of companySales forecast for a year (RM)Market share Estimation(%)

1Dobi Lon7680020

2Dobi Me5760015

3Laundry Sparkle4608012

4Dobi CT4992013

5Junnaz Laundry15360040

Total 384 000100

Step 5: Layout Your Sales ForecastingSALES FORECAST FOR THE YEAR OF 2010BulanProduct AProduct BTOTAL

1Unit sold x sale price Unit sold x sale price

2

3

4

5

6

7

8

9

10

11

12

TOTAL SALES153600

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