how to enter the addys. did you know? addys originated in miami in 1960 and was adopted nationally...
TRANSCRIPT
How to Enter The ADDYS
Did You Know?
ADDYs originated in Miami in 1960 and was adopted nationally in 1968
The ADDYs is the largest creative competition in the world.
The Student ADDYs is a creative competition and is a sub-category of the National ADDY Awards competition.
Who Can Enter? Any full-time or part-time student in an accredited US
educational institution can compete in the Student ADDYs
– Students attending a non-accredited college may enter the local competition, but will not be eligible to move on to the District or National competition
Work must be created while entrant is a student not employed in the advertising industry or its related fields
Student interns are eligible
Why Enter? The ADDY Awards is the advertising industry’s premiere creative
competition. Any creative director in any ad agency would be impressed
with work that has been submitted to the Student ADDYs.
This is your chance to show off your creative talents- and have Fun doing
it! No restrictions on themes or topics, no clients telling you to make the
logo bigger, no instructors telling you to keep it 8.5” x 11”.
Go wild!
And if you win a local, regional or national ADDY award, hey, that would be
awesome for your portfolio.
And yes… the $1,000 cash for winning national Best of Show won’t hurt
either.
What Should I Enter?
Work may be developed specifically for this competition or
submitted from previous competitions, school projects or classes as
long as it was created between January 1 – December 31, 2012
Work developed for paying clients will not be accepted with the
exception of work created for clubs as fundraisers or for student
publications.
Work done as a group project can be submitted as long as
everyone who had a part in creating the work is aware that it is
being entered into the Student ADDYs and that they are listed on
the bylines.
What Wins? Superior execution, attention to detail, and originality
Execution: photography, typography, layout, printing, sound clarity, etc
Details: every word, every frame, every link
Originality: most important, may even overcome mediocre execution
Be memorable: edgy or heartfelt, funny or bizarre, tap into emotions
Before Entering Ask yourself…
Would I put this in my portfolio? Would I show this to a potential clients? Would this be included on my demo reel?
Ask people around you... Teachers
Multiple entries + Multiple wins = >Best of Show chances
Getting Started
New ADDY entry software for 2013/2014
Log ontohttps://enter.americanadvertisingawards.com/awards/
Register
Register
Entry Process
Fill out an entry form for each entry.
You must save the entry before continuing with the entry information and other tabs.
If the entry is a campaign, make sure you indicate what types of media and how many are in each media in the “Collateral Count” box.
Entry Process
When you add credits make sure you proof!!! If it is wrong here it will be wrong on the certificates and in the
credits in the show! Can you spot the errors?
Make sure all required elements are included (websites, digital uploads, images, etc.)
ManifestWhen you have all of your entry forms finished, print out the Invoice and Manifest Form.
Manifest
You will need to print out the Manifest Form and bring it with you when you enter.
The Manifest will show what you have entered and how much you owe.
Make sure you sign and date the final page of the Manifest Form.
Preparing Your Entries Place the entry behind
the official entry form in the clear envelope provided.
Include TWO (2) copies of the entry form and affix an entry label to the back of the entry.
2014 Student Categories
SALES PROMOTION− 1A Packaging− 1B Point of Purchase
COLLATERAL MATERIALStationery Package− 2 Stationery PackageBrochure / Annual Report− 3 Brochure or Annual
ReportPoster− 4A Poster, Single− 4B Poster, Campaign
Publication Design (Magazine or Book)
− 5A Cover − 5B Editorial Spread or
Feature (One editorial spread or feature per entry)
− 5C Series (Covers or spreads or features)
− 5D Magazine Design (Entire Magazine)
− 5E Book Design (Entire Book)
2014 Student Categories
DIRECT MARKETING− 6 Direct MarketingOUT-OF-HOME− 7A Single− 7B CampaignNON-TRADITIONAL ADVERTISING− 8A Single− 8B CampaignCONSUMER or TRADE
PUBLICATION− 9A Single, Fractional page or
Full page− 9B Campaign
NEWSPAPER− 10A Ad – Fractional page or
Full page− 10B Insert− 10C CampaignDIGITAL ADVERTISING− 11A Website− 11B Social Media− 11C Mobile Apps− 11D Online Advertising− 11E Multimedia DVD− 11F Campaign
2014 Student CategoriesRADIO− 12A Single− 12B CampaignTELEVISION− 13A Single− 13B CampaignINTEGRATED CAMPAIGNS− 14A B-to-B− 14B ConsumerELEMENTS OF ADVERTISINGCopywriting− 15 CopywritingVisual− 16A Logo− 16B Illustration, Single
− 16C Illustration, Campaign− 16D Photography, Black &
White− 16E Photography, Color− 16F Photography, Digitally
Enhanced− 16G Photography, Campaign− 16H Animation or Special
Effects− 16I CinematographySound− 17A Music Only− 17B Music with Lyrics− 17C Sound DesignDigital Creative Technology− 18 Digital Creative
Technology
Eligibility Requirements Applicants must be enrolled full or part-time in an accredited U.S.
educational institution.
Work may be developed specifically for this competition or submitted from previous projects or competitions.
Work must be created while entrant is a student not employed in the advertising industry. Student intern work is eligible if it is not used by or paid for by a client. Work developed for paying clients will not be accepted with the exception of work created for clubs as a fundraiser or work created for student publications.
Entries may be entered into only one local Student ADDY Awards competition, which is determined by the location of the school at which the work was created.
Rule Changes for 2014 All video and audio assets for ADDY Awards entries
must be submitted as digital uploads via the online ADDY software.
DVDs and CDs are NO LONGER ACCEPTED and will not be judged.
Acceptable digital formats for video include .mov, .mpg, .mp4, .wmv
Acceptable audio files include .mp3, .wav, .wma.
Technical Requirements
Non-Traditional Advertising
– Entries in this category may also be accompanied by a written or digital (video) summary not to exceed 250 words (written) or 90 seconds (video). Digital summaries must be submitted by uploading the video file via the ADDY online entry software.
Digital Advertising
– Judging will be done online, using the URL whenever possible. URLs should not require any username or password for access. In cases where this already exists, the entrant should create an independent URL. URLs, banners and menus must not contain any references to the entrant.
Additional Rules
All Entries Must: Meet all eligibility and deadline requirements.
Be entered in the correct category and be correctly identified.
Include a completed and signed manifest form.
Conform to defined submission requirements.
Conform to all copyright laws.
Reminders
JPGs or PDFs of ALL Print Work – Entrants will be expected to upload a JPG or
PDF of each print entry at the time the entry is submitted.
– Why?
• For the show and winners book.
Things To Remember
Do not send original or irreplaceable artwork. It will NOT be returned.
Each Elements of Advertising entry must include a sample, showing how the element was actually used.
What NOT To Do
Enter that assignment with the event date in 2012. Show up on Deadline Day without your manifest or
check. Cover up that typo with White-Out and hope the
judges don’t notice. Show up on Deadline Day with entries in hand and say
“How do I do this”? Mount your entries on illustration board. Leave slates on your broadcast entries.
Online Entry Tips Start early!!
You can add and/or delete all the way up to the entry deadline Do NOT finalize your entry until you are ready to submit. Once
finalized it cannot be changed or edited.
Make sure all contributors are properly credited
Check spelling
Remember, the information in the system is used for the Winners’ Book, Show Reel, Winners’ Certificates and Press Releases It is your responsibility to make sure it is correct
SAVE after every page
Entry Day
Before you head out the office door on that fateful deadline day make sure you have:
– Your Entries– Your Manifest– Method of Payment
GOOD LUCK!
And, Finally…
ADDYs is supposed to be fun!
Strut your stuff, show off your talents, impress your clients, celebrate your staff
If you’re not a student AAF member...JOIN!
