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HOW TO ENGAGE
GEN YMichael Garamoni
UW-Milwaukee
Milwaukee Area Technical College
Kelly Regan
Parkway-Rockwood
Community Education
Ellisville, MO
Lauren Andersen
Weber State University
Ogden, UT
LERN Emerging Leaders Council
Those born between
1980 and 1995
Strongly impacted by the events
and culture of the new millennium
Children of Baby Boomers and Gen Xers,
currently about 80 million strong in U.S.
In 2015, Millennials officially became the largest generation in the workforce
Who are Millennials?
U.S. Labor Force –
Pew Research Center
Family, Friends, Community, and Environment of utmost importance
Very Optimistic
More Globally-Minded
Multicultural, accepting diversity
Ingrained at a young age through media exposure
Tend to be socially liberal and fiscally conservative
Identifying less with major political parties
GEN Y Values
Team-Oriented and Collaborative
Entrepreneurial
Hyper-Connected
Need for affirmation, positive feedback
Criticism can be tricky
Not Tech-Savvy - Tech-Dependent
Favor fast-paced and frequently changing work environments, flexible schedules, and relaxed dress codes
GEN Y
Communication Qualities
Throw out your millennial
misconceptions
It’s not that we feel entitled, or want the top job on
day one;
We are looking to make a difference, develop their
skills into leadership positions;
We do want to do it quickly.
Millennials don’t necessarily feel entitled to more
money or leadership roles, we just want to hit the
ground running, provide solutions, and have
measurable impact.
Leadership style
Servant Leadership
Focus on the growth & well-being of your employees
first. Share power. Help your millennials develop and
perform as highly as possible.
Give good, constructive feedback.
Regularly sit down with your team process their
experiences. Make sure they’re taking advantage of
the opportunities around them.
Clearly defined expectations
Articulate what you’d like to see from your millennial employee (metrics, or project or revenue).
Ask your employee what they think of the goal.
Ask how they’d like to get there.
Be prepared to help Generation Y create personalized work plans to meet expectations.
Check in at least twice a year.
How close are we to hitting goal?
Did we miss it? If so, why?
Celebrate when you hit and exceed your mark.
Talk & act as if you are a team
You’re the team captain, they’re the offense and
defense.
Weekly team meetings.
Offer to step in to help if they need support.
Be the mentor (or assign a mentor).
Flexibility, transparency, accountability
Sharing calendars
Working from home
Weekly status reports
You do one. Each member of your team does one. You share them with each team member.
Mentorship
You are a mentor
Office hours (drop in, tell me how I can help)
Or regular meetings, just the two of you, employee sets the agenda
Peers are mentor
Peers help onboard
Take a new person to lunch
Share their best practices
Office happy hour
Sports, games, service projects
Physical Considerations
Knowledge economy=Sedentary work environments
Competition: Team sports, personal benchmarks - marathons, benefit events, Crossfit
http://www.youtube.com/results?search_query=subway+commercial+crop+fit
Engage GEN Y - Holistically
Intellectual Considerations
◦ The most educated generation
◦ Comfortable with both traditional and
alternative delivery of knowledge
◦ Seeking more “bite-sized” knowledge
Financial Considerations
The recession still impacting Generation Y
Questioning the costs of higher education
Millennials = ‘smart-shoppers’
Products and services should be fiscally appealing
Environmental Considerations
The most environmentally aware generation –
Demand for sustainable goods and services
“Nature-deficient”??
Engage Gen Y - Holistically
Emotional Wellness
Beware the “Quarter-Life Crisis”
“period of life usually ranging from the late teens to the early thirties, in which a person
begins to feel doubtful about their own lives, brought on by the stress of becoming an
adult” (Wikipedia).
Use this critical experience to create opportunities
Engage Gen Y - Holistically
Adventures: Travel, Self-Exploration,
Trying/Tasting/Touching/Seeing/ Listening
To……NEW Sensations!
Push it to the limit!
Sharing Experiences
Social outlets: Meet-Ups, Pinterest,
Instagrammable, Dating
Growth – which wellness dimension are your
programs/marketing strategies addressing?
Consider each of them… the more, the
better!
What is the result? Marketable Credentials
Cost-effective – scholarships, coupons,
groupons!
What are we seeking through Educational Endeavors?
Social Media – Monitor Your Feedback
Need to go above and beyond paper/pencil Evals
Millennials are shoppers who will scour the Internet
Keep very close tabs on your Internet presence
and what people are saying about you!
Ratemyprofessor.com
Yelp.com
Glassdoor.com
All about the experience and showing others how it impacted our lives (selfies, posting moments online)
Love to share (good or bad)
Allows us to feel connected to a global society
Want to be seen as a leader doing something whether it is in the work place or recreation
Social Media and Gen Y
Why is it so important?
“Real time” – want to post when it happens or else it is old news
News and information is always at our fingertips.
Allows us to live our lives the way we want to be perceived as opposed to what is reality
We trust our friends opinion of a company more than the message of the company
Social Media and Gen Y
Why is it so important?
Share a Coke Youtube
Personalized soft drink can – the sentiment is more
important than the product.
Connecting feelings to what makes us happy.
Evolving this campaign across other social media
pages
Successful Brands – Coke
Starbucks
Hashtag and share your picture
Tweet-a-Coffee
My Starbucks Rewards
Dominos
Pizza Turnaround
Tweet-to-Eat
Other Successful Brands
Millennials always searching for something to challenge and improve ourselves. We provide the place to complete their search.
Millennials want to be part of your story. Gen Y wants to connect to the product and make it their own
We want that experience and our lives to be what we portray to our friends. Good experiences will keep us coming back for more.
How does this apply
to Lifelong Learning?
Adult Calorie Counter
Adventure Club Early Dismissal
National Dog Day
Hello September
Youtube
Community Ed E-Hour Video
Parkway-Rockwood Community Ed Gen
Y Campaigns
Listen & say thank you
Thank you for joining us!
Lauren Andersen
Kelly Regan
Michael Garamoni