how to encourage your clients to buy more than just one product
TRANSCRIPT
HOW TO MAKE YOUR CLIENTS
BUY MORE, THAN JUST
ONE PRODUCT?
Are you able to guess what other products the users who have bought a basketball ball would be eager to search for?
A LITTLE QUIZ
Users are unpredictable!
Here is our mantra:
A LITTLE QUIZ!
!!
PRODUCT RECOMMENDATIONS TYPES
Product Recommendations Best Practices
Why?
1. Because users are already used to certain standards throughout decades of surfing the web.
2. It is due to the fact that there is nothing worse than displaying a bad product recommendation or making a poor placement.
That is why we have prepared a list of rules you are advised to follow when using recommendation widgets on certain pages of your online shop.
PRODUCT RECOMMENDATIONS TYPES
1. ALTERNATIVE RECOMMENDATIONS:
Product Recommendations Best Practices
PRODUCT RECOMMENDATIONS TYPES
2. COMPLEMENTARY RECOMMENDATIONS:
Product Recommendations Best Practices
PRODUCT RECOMMENDATIONS TYPES
3. GENERIC RECOMMENDATIONS:
Product Recommendations Best Practices
PRODUCT RECOMMENDATIONS TYPES
Product Recommendations Best Practices
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
HOMEPAGE
HOMEPAGE
Personalized products
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
CATEGORY PAGE
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
CATEGORY PAGE
Make 3-6 bestsellersrather than 20!
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
Recommendations areplaced on the very top...
... or the bottom of the page.
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
CATEGORY PAGE
PRODUCT PAGEFROM QUARTICON EXPERIENCE: we can state that the recommendations
on the product pages generate the highest sales above any other
recommendations placements.
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
PRODUCT PAGE
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
HERE ARE THE MOST IMPORTANT TIPS FOR PRODUCT PAGE RECOMMENDATIONS
Always show the complementary products at the bottom of the product page (for 3+ column websites).
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
2. Always show the alternative products on the right-hand side of the product page (for 3+ column websites).
3. Do not switch placements for the two above (for 3+ column websites). The outcome might not be desirable.
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
4. Filter products to the main category.
5. Do not present user with too many recommendation widgets.
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
6. Use standard headers for your widgts.
SHOPPING CART PAGE
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
SHOPPING CART PAGE
ALWAYS!RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
ADD TO
CART
SHOPPING CART PAGE
NEVER!
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
ERROR „404” PAGES
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
NO SEARCH RESULTS PAGES
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
THANK YOU (CONFIRMATION) PAGES
RECOMMENDATIONS STANDARDS: WHERE AND HOW TO USE THEM?
Thanks for
joining!
Gladly to add you on LinkedIN! :)
Darek KnyziakCOO
mobile +48 506147413e-mail [email protected]
Quarticon.com, Szarotki 10/1602-609 Warsaw, Poland