““How to Effectively Market How to Effectively Market Yourself in the Evolving Yourself in the Evolving Business Continuity Job Business Continuity Job

Market”Market”

Presented by: Cheyene Haase of BC Management, Inc.

Introduction to BC Management, Inc.Introduction to BC Management, Inc.

Founded in March 2000Founded in March 2000 Headquartered in Newport Beach, CAHeadquartered in Newport Beach, CA An executive search firm exclusively An executive search firm exclusively

placing business continuity, disaster placing business continuity, disaster recovery, information security and recovery, information security and emergency management professionals emergency management professionals internationallyinternationally

Confidential assistance in career searchingConfidential assistance in career searching Free monthly e-Newsletter to keep BC/DR Free monthly e-Newsletter to keep BC/DR

professionals informedprofessionals informed Annual BC/DR salary survey results Annual BC/DR salary survey results

Topics of PresentationTopics of Presentation

Evolution of the Business Continuity Field.Evolution of the Business Continuity Field. Hiring Trends.Hiring Trends. Skills in Demand.Skills in Demand. Increase Your Marketability.Increase Your Marketability. What is Your Fair Market Value?What is Your Fair Market Value? When should You Change Jobs?When should You Change Jobs? How to Conduct a Job Search?How to Conduct a Job Search? Final Tips to Strengthen Your CareerFinal Tips to Strengthen Your Career

The Evolving Business Continuity FieldThe Evolving Business Continuity Field

Contingency planning is becoming an Contingency planning is becoming an enterprise focus.enterprise focus.

Corporations are combining business and Corporations are combining business and information technology under one information technology under one umbrella. umbrella.

Where should the BC program report?Where should the BC program report?

Hiring Trends in Business ContinuityHiring Trends in Business Continuity

Budgetary constraints Budgetary constraints less jobs and less jobs and combining jobs within a company.combining jobs within a company.

Less jobs and a greater candidate pool Less jobs and a greater candidate pool selective hiring decisions.selective hiring decisions.

The hiring process has slowed down in The hiring process has slowed down in comparison to 1999 and 2000.comparison to 1999 and 2000.

Companies are shying away from Companies are shying away from relocating candidates with or without relocating candidates with or without assistance.assistance.

What Skills are in Demand?What Skills are in Demand?

Certified professionals (CBCP, CISSP, CEM, PMP, Certified professionals (CBCP, CISSP, CEM, PMP, etc.)etc.)

Degreed professionals (Bachelor required, prefer Degreed professionals (Bachelor required, prefer Masters)Masters)

Strong understanding of both business and Strong understanding of both business and technology issues in contingency planningtechnology issues in contingency planning

Previous experience developing contingency Previous experience developing contingency programs globallyprograms globally

A wide array of skills from contingency planning, A wide array of skills from contingency planning, information security, emergency response and information security, emergency response and risk management.risk management.

Strong soft skillsStrong soft skills

Soft skills DesiredSoft skills Desired

• Polished presentation skills to CXO and Polished presentation skills to CXO and executive board membersexecutive board members

• Strong, experienced project managementStrong, experienced project management• Training expertiseTraining expertise• The ability to engage all employees from users The ability to engage all employees from users

to the CXO levelto the CXO level• The ability to make a business case for an The ability to make a business case for an

enterprise contingency programenterprise contingency program• The ability to understand what type of The ability to understand what type of

contingency program fits the company culture.contingency program fits the company culture.

Increase Your Marketability in a Increase Your Marketability in a Tight Job Market?Tight Job Market?

Brand yourselfBrand yourself Become certified or dual certifiedBecome certified or dual certified Get your bachelor degreeGet your bachelor degree Improve your presentation skills – take a public Improve your presentation skills – take a public

speaking classspeaking class Sharpen your business or technology knowledgeSharpen your business or technology knowledge Sharpen your expertise in other tangent fields Sharpen your expertise in other tangent fields

(information security, emergency management or (information security, emergency management or risk management)risk management)

Be an expert in the field – serve on a board, Be an expert in the field – serve on a board, become published, and take on public speaking become published, and take on public speaking

What Determines Your Salary?What Determines Your Salary?

Years of Work & Field ExperienceYears of Work & Field Experience Job Title – Where do you report within an Job Title – Where do you report within an

organization?organization? Geographic LocationGeographic Location Technical ExpertiseTechnical Expertise CertificationCertification Advanced DegreeAdvanced Degree Industry SpecialtyIndustry Specialty Percentage of TravelPercentage of Travel Project Management & People Management Project Management & People Management

ExperienceExperience Work HistoryWork History

Average Total Compensation by Years of Field Experience - FTE

$75,952 $81,724$89,991

$98,420$104,243

$98,167 $99,752

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

1 - 3 4 - 6 7 - 10 11 - 15 16 - 20 21 - 25 26 ormore

Years of Industry Experience

Average Total FTE Compensation by Job Title

$0

$100,000

$200,000

$300,000

$400,000

Job Title

Max $116,000 $160,000 $305,000 $132,000 $150,000 $124,000

Avg $70,574 $90,996 $120,181 $101,750 $111,600 $84,733

Min $28,000 $27,500 $51,000 $70,000 $67,000 $36,000

Planner/

CoordinatorManager/AVP VP/Director Global Manager Sales Other

Average Total Compensation by IT Expertise - FTE

$57,000

$96,196 $97,548

$76,834 $81,760 $84,749

$104,594

$90,859$89,131$74,808

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

1 2 3 4 5 6 7 8 9 10

IT Expertise (Least to Greatest) - Self Evaluated

Average Total Compensation by Certification

$0

$50,000

$100,000

$150,000

Certification

2000 $45,128 $45,128 $103,500 $107,412 $74,750 $107,500 $100,060 $77,355

2001 $58,800 $58,800 $108,333 $109,800 $78,750 $110,000 $102,080 $81,199

2002 $71,911 $88,948 $109,371 $85,700 $118,083 $90,615 $65,906 $107,894 $84,000 $89,079 $100,000 $132,430 $80,780

2003 $70,330 $93,205 $123,998 $107,450 $131,879 $118,350 $90,336 $105,101 $106,200 $80,897 $96,050 $108,681 $84,092

ABCP CBCP MBCP CRP FBCI MBCI CEM PMP ARM ACP CISSP CISA No Cert.

Average Total Compensation by Degree - FTE

$79,815 $80,363$90,735 $95,129

$136,000

$116,208

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

High SchoolDiploma

AssociateDegree

Bachelor'sDegree

Master'sDegree

Doctorate PhD

Average Total Compensation by Industry

$0

$50,000

$100,000

$150,000

2000 $112,917 $81,783 $88,000 $73,830 $122,021 $92,370 $91,901 $66,204 $93,114 $72,978

2001 $92,239 $80,687 $84,088 $70,010 $90,040 $81,415 $79,924 $65,219 $71,241 $57,720 $91,486 $87,999 $83,005

2002 $87,973 $77,818 $78,257 $82,353 $104,784 $85,601 $82,617 $69,955 $69,741 $60,086 $102,141 $91,663 $82,204

2003 $89,416 $83,764 $92,317 $83,512 $108,853 $81,278 $102,366 $77,110 $80,213 $70,122 $88,160 $95,972 $82,419

Financial/ Banking

Utilities Healthcare InsuranceConsulting Services

Mnfg Telecom Govt Retail EducationInfo/Data

Processing Services

Computer Services

Other

Indicators for a Job ChangeIndicators for a Job Change

Lack of ChallengeLack of Challenge Lack of Career GrowthLack of Career Growth Direction of Company is QuestionableDirection of Company is Questionable Lack of SupportLack of Support SalarySalary BossBoss

How should you conduct a Job How should you conduct a Job Search?Search?

Constantly network (work associates, Constantly network (work associates, friends and family)friends and family)

Search the Internet (job search websites Search the Internet (job search websites and local company websites)and local company websites)

Engage in a recruiting firmEngage in a recruiting firm Research companies listed with the local Research companies listed with the local

Chamber of CommerceChamber of Commerce Join a local associationJoin a local association Attend BC/DR related seminarsAttend BC/DR related seminars Sign up for all BC/DR related newsletters Sign up for all BC/DR related newsletters

and trade journalsand trade journals

You’ve Identified a Job… Now What?You’ve Identified a Job… Now What?

Tweak your resume for the job opportunityTweak your resume for the job opportunity

Submit a cover letter with your resume Submit a cover letter with your resume stating why you are qualifiedstating why you are qualified

Tailor the email subject lineTailor the email subject line

Stand out above the restStand out above the rest

Writing a Resume that gets AttentionWriting a Resume that gets Attention

Resume Do’sResume Do’s

• Sell yourself on your qualifications Sell yourself on your qualifications and accomplishments. and accomplishments.

• Trim the resume down Trim the resume down

• Chronological not functionalChronological not functional

• Summary of qualifications instead Summary of qualifications instead of objectiveof objective

• Use short concise sentences with Use short concise sentences with bullet pointsbullet points

• You have 30 seconds to get their You have 30 seconds to get their attentionattention

Resume Don’tsResume Don’ts

• Never lie or inflate the truthNever lie or inflate the truth

• Don’t list personal informationDon’t list personal information

• Don’t go into detail with irrelevant Don’t go into detail with irrelevant jobs you had 11 years agojobs you had 11 years ago

• Eliminate paragraphsEliminate paragraphs

• Do not include salary historyDo not include salary history

• Don’t submit a resume without Don’t submit a resume without spell checking and a friend’s spell checking and a friend’s reviewreview

• Do not include referencesDo not include references

Interview to Get the JobInterview to Get the Job

Research the company and positionResearch the company and position Dress as a conservative professional - Nothing too trendyDress as a conservative professional - Nothing too trendy Be prepared with 3-4 copies of your resume, letters of Be prepared with 3-4 copies of your resume, letters of

recommendation, samples of work, questions to ask and recommendation, samples of work, questions to ask and portfolio to take notesportfolio to take notes

Be prepared with an ice breakerBe prepared with an ice breaker You are the BC/DR professional - Determine what their need You are the BC/DR professional - Determine what their need

is, then state why you are the qualified candidateis, then state why you are the qualified candidate Do not mention salary or benefitsDo not mention salary or benefits Always listen and clarify a question if you are unsureAlways listen and clarify a question if you are unsure Do not dominate the conversation Do not dominate the conversation Never be negativeNever be negative Always express your interest in the job and thank them for Always express your interest in the job and thank them for

their timetheir time

Final Tips to Strengthen Your CareerFinal Tips to Strengthen Your Career

Always strengthen your skills.Always strengthen your skills. Always be networking with Always be networking with

colleagues.colleagues. Brand Yourself.Brand Yourself. Do not wait until a job search to Do not wait until a job search to

increase your marketability.increase your marketability. Changing jobs may not help your Changing jobs may not help your

career in the long run.career in the long run.