how to dominate your local competition online

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www.YourCompany.Com How To Dominate Your Local Competition Online

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Page 1: How to dominate your local competition online

www.YourCompany.Com

How To Dominate Your Local

Competition Online

Page 2: How to dominate your local competition online

In 2010 companies will be reducing offline marketing in their budget as

follows:

Page 3: How to dominate your local competition online

Small Businesses will be increasing online marketing in their budget as

follows:

Page 4: How to dominate your local competition online

54% Of Americans Never Look At a Phone Book

Page 5: How to dominate your local competition online

The Time Has Never Been Better To Get Your Business

Online82% of consumers turn to the search engines

when finding a local business

Yet Only…

44% of small businesses do not yet have a website and comprehensive online

marketing plan

Page 6: How to dominate your local competition online

Is It Time To Update Your Website?

Page 7: How to dominate your local competition online

Website Design and Branding Integrate Online Ordering System Using eHungery.com Search Engine Optimization: Page #1 Google Rankings for…

• famous joe's kitchen• Italian Riverside• Italian kitchen Riverside• Italian food Riverside• Italian restaurant Riverside• best Italian food Riverside• best Italian pizza Riverside• Italian pizza Riverside• best pizza Riverside • pizza Riverside, ca

Email Marketing Email Auto-responder Mobile Friendly Website

Famous Joe’s Kitchen Case Study

Page 8: How to dominate your local competition online

Website Before

Page 9: How to dominate your local competition online

Website After

Page 10: How to dominate your local competition online

What’s The Difference?

Before WebsiteX Plain DesignX No Email CaptureX Lack of PicturesX Lack of InformationX No MenuX Doesn’t Engage VisitorsX Poorly Branded Design

After WebsiteEmail CaptureMore Appealing ImagesRotating BannerSpecial Events ListedMenu & Online OrderingEngages Visitors MoreMore Established Design

Page 11: How to dominate your local competition online

Small Business Advertising Budget

The average small business advertiser spent $2,149 on search advertising in Q4 2009 – an increase of 30% over Q3 2009 and 111% over Q4 2008.

Page 12: How to dominate your local competition online

Where are Small Businesses Advertising?

Over the past two years, 43% of small businesses say they have increased use of search engines in their marketing efforts. In contrast, use of traditional small business advertising mediums is on the decline.

Page 13: How to dominate your local competition online

Marketing your website and establishing an online

presence…

Page 14: How to dominate your local competition online

More people use Google to find local businesses online!

Over 87% of all searches online are done through Google.

Page 15: How to dominate your local competition online

Google Local Business Listing

Page 16: How to dominate your local competition online

Setting up Google places…

Page 17: How to dominate your local competition online

Search Engine Optimization

Page 18: How to dominate your local competition online

Search Engine Optimization

SEO helps customers find your website in the search engines

Target the right keywords for your business so when customers search for your type of business online your company is listed at the top listings. For example “Italian Restaurant, Riverside”.

Page 19: How to dominate your local competition online

Search Engine Optimization Checker

Page 20: How to dominate your local competition online

Social Marketing

Page 21: How to dominate your local competition online

Social Marketing On Facebook

Page 22: How to dominate your local competition online

How does a Facebook Fan Page Help Your Business?

There are 420 Million users on Facebook Establishes another place for your business to

get exposure on the internetSends Traffic to Your Website from FacebookImproves your Search Engine OptimizationLets you interact with your customers and local

communityStrengthens customer relationsBuilds brand awareness and trust as an

authority

Page 23: How to dominate your local competition online

Setting up your Facebook Fan Page

Page 24: How to dominate your local competition online

Example of Facebook Fan Page

Page 25: How to dominate your local competition online

Video Marketing On YouTube

Page 26: How to dominate your local competition online

You Tube Demographics

You Tube’s viewers have an incredibly Desirable Demographic and their Median Income is $75,000

Page 27: How to dominate your local competition online

Get more exposure to your local business using video!

30,000,000,000 web videos are watched every month in the United States.

Videos now comprise 60% of all web traffic.

Page 28: How to dominate your local competition online

Youtube marketing in action…

Page 29: How to dominate your local competition online

Other Video Sharing Sites

Page 30: How to dominate your local competition online

Social Marketing On Twitter

Page 31: How to dominate your local competition online

Twitter statistic’s

Page 32: How to dominate your local competition online

Setting up your Twitter Account

Page 33: How to dominate your local competition online

Your customers are talking about

your business on Twitter…

Page 34: How to dominate your local competition online

Why use Twitter?

Here are some examples of how small businesses are successfully using Twitter:

A restaurant can tweet their daily specialsHotels can tweet their current room ratesRealtors can tweet new homes on the marketSmall businesses can tweet their latest special

offers and sales

Page 35: How to dominate your local competition online

Social Media Sites

Page 36: How to dominate your local competition online

The Power of Email Marketing

Page 37: How to dominate your local competition online

Statistic’s on Email Marketing

An estimated $13.4 billion of direct marketing dollars went on email in the US in 2009.

The Return on Investment for this amount was estimated at $583 billion.

Page 38: How to dominate your local competition online

Capture your visitors email address for repeat

business!

Page 39: How to dominate your local competition online

Maintain Your Email Opt-in List

Page 40: How to dominate your local competition online

The Mobile Marketing Revolution

58% of Americans have a mobile phone with Web connectivity.

Mobile marketing budget percentages to grow 150% by 2013.

Page 41: How to dominate your local competition online

Let your customers find your business on the go!

Page 42: How to dominate your local competition online

Get the Best Return on Investment

with Online Marketing!

Page 43: How to dominate your local competition online

www.YourCompany.com