how to do usability testing

Copyright © 2015 JEM 9www.JEM9.comConfidentialJANE MORGAN – PRODUCT CAMP DUBLIN

How To Do UsabilityJane E MorganTwitter: Jane_E_Morgan

http://twitter.com/Jane_E_Morgan


Doing Usability

• How Do You Choose What To Test?• When Should You Do Usability Testing?• Who Do You Need For Usability Testing?• How Should The Testing Location Be Set

Up?• How Do You Collect Data & Measure

Usability?• And How Do You Analyse The Usability

Output?

JANE MORGAN – PRODUCT CAMP DUBLIN 2015


Usability Defined

• Does the functionality, as implemented, solve the customer needs elegantly?

• If not, where are they getting stuck?


Doing Usability



Usability?• And Finally How Do You Analyse The

Usability Output?



Choosing What & When To Test

• Which features are unique?

• What are the critical customer problems?

• Where was the dev team uncomfortable?

• Which implementations have significant compromises?

• Time to implement feedback


Sample Usability Script


Doing Usability




Usability Output?



Who Do You Need For Usability Testing?

• Usability Testers

• Usability Observers

• Moderator


Finding Usability Testers• An ‘okay’ fit for customer personas is fine. • No; the boss/developers/test engineering don’t count.

• Existing Customers / Prospectso Survey: ask if you may contact them againo Build list of advocates online (social media)o Ask Sales & Marketing

• Internal Folkso Finance departmento IT departmentso Technical support / customer service*****


Usability Observers

3


Usability Moderator

• Experience Speaking To Customers.• Sets The Stage For Frank Feedback

o “Thanks for helping us test the product / website.”o “Your criticism helps to make the user experience better.”o “We won’t be offended. Really!”

• Avoids Leading The Witnesso “Mmmmm, maybe we did a rubbish job. What do you see?” (Moderator

looks at the screen!)o “I could tell you but then I’d be killed. There is no right or wrong

answer. What do you think?”• Knows How To Prod

o "I see the mouse is <wherever>, what would you expect there?"


Doing Usability




Usability Output?



How Should The Testing Location Be Set Up?


Doing Usability




Output?



Or How To Avoid Data Wrestling

=> Download the JEM 9 Usability Observers Template

http://bit.ly/JEM9-Usability


Doing Usability



Usability?• How Do You Analyse The Usability Output?



Analysing Usability Results

• Fry the bigger feature first

• Decide on a course of action for each.


Usability Testing Check List

• Usability Testers• Usability Script For

Testers• Observers• Observers' Template

Sheet• Schedule Of Testers

• Software To Test• Screen Sharing Tool• Minimum 2 Laptops /

PCs• A Location• Moderator’s Script• Moderator


Usability Resources• Books

o “Don’t make me think” – Steve Krugo “The design of everyday things” – Donald Norman

• LinkedIn Usability Group o Mobile, Wearable and Everything User Experience

• Desktop Screensharing Toolso Netmeeting Join.me Webexo Gotomeeting Skype Google+ Hangouto http://www.makeuseof.com/tag/12-excellent-free-screen-

sharing-and-remote-access-tools-you-havent-heard-of-yet/

https://www.linkedin.com/groups?home=&gid=2215629

http://www.makeuseof.com/tag/12-excellent-free-screen-sharing-and-remote-access-tools-you-havent-heard-of-yet/




Doing Usability




Output?



Helping You Understand & Reach CustomersTwitter: Jane_E_MorganEmail: [email protected]: http://JEM9.com

http://twitter.com/Jane_E_Morgan

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