how to do a user observation

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DIY User Observation

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Slides from the Transylvania Foresight Camp workshop "DIY User Observation," by Tracy Rolling

TRANSCRIPT

Page 1: How to do a user observation

DIYUser Observation

Page 2: How to do a user observation

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Bugs

© 2013 HERE | Title | Author | Company confidential

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Paths and flowsbugs

© 2013 HERE | Title | Author | Company confidential

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Human EmotionPaths and flowsBugs

© 2013 HERE | Title | Author | Company confidential

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A Moderator

You will need…

© 2013 HERE | Title | Author | Company confidential

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Device(s)Moderator

You will need…

© 2013 HERE | Title | Author | Company confidential

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Innocent peopleDevice(s)Moderator

You will need…

© 2013 HERE | Title | Author | Company confidential

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Notebooks and pensInnocent peopleDevice(s)Moderator

You will need…

© 2013 HERE | Title | Author | Company confidential

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Your teamNotebooks and pensInnocent peopleDevice(s)Moderator

You will need…

© 2013 HERE | Title | Author | Company confidential

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CookiesYour teamNotebooks and pensInnocent peopleDevice(s)Moderator

You will need…

© 2013 HERE | Title | Author | Company confidential

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This is not a test or a puzzleThere are no wrong answersYou cannot hurt our feelings

The Preamble

© 2013 HERE | Title | Author | Company confidential

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Do exactly what you would really do. Imagine yourself in the situation. Give up.

The Preamble

© 2013 HERE | Title | Author | Company confidential

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New features

What to observe

© 2013 HERE | Title | Author | Company confidential

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Core flowsNew features

What to observe

© 2013 HERE | Title | Author | Company confidential

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You are going to visit your friend who lives at 66 Elm Street in London. Use category search to find a restaurant to take your friend to and then find a route from their house to the restaurant.

Scenarios

© 2013 HERE | Title | Author | Company confidential

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You are going to visit your friend who lives at 66 Elm Street in London. You want to take them out to a nice restaurant to thank them for letting you stay at their place.

Scenarios

© 2013 HERE | Title | Author | Company confidential

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When you still have time to make changesRight before starting the next version

When to do an observation

© 2013 HERE | Title | Author | Company confidential

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15-20 minutes is enough1 scenario, 2 people

Some details

© 2013 HERE | Title | Author | Company confidential

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Let it cook

How do you get your learnings into your product

© 2013 HERE | Title | Author | Company confidential

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Let it cook

Talk about it

How do you get your learnings into your product

© 2013 HERE | Title | Author | Company confidential

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Let it cookTalk about it

Track it

How do you get your learnings into your product

© 2013 HERE | Title | Author | Company confidential

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Let it cookTalk about itTrack it

Prioritize it

How do you get your learnings into your product

© 2013 HERE | Title | Author | Company confidential

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Let it cookTalk about itTrack itPrioritize it

Care about it

How do you get your learnings into your product

© 2013 HERE | Title | Author | Company confidential

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Recruit users

Recap

© 2013 HERE | Title | Author | Company confidential

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Figure out what to testRecruit users

Recap

© 2013 HERE | Title | Author | Company confidential

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Write your scenariosFigure out what to testRecruit users

Recap

© 2013 HERE | Title | Author | Company confidential

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Set up devices & spaceWrite your scenariosFigure out what you need to testRecruit users

Recap

© 2013 HERE | Title | Author | Company confidential

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Do a test runSet up your devices and your spaceWrite your scenariosFigure out what you need to testRecruit users

Recap

© 2013 HERE | Title | Author | Company confidential

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Take NotesDo a test runSet up your devices and your spaceWrite your scenariosFigure out what you need to testRecruit users

Recap

© 2013 HERE | Title | Author | Company confidential

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Meet, talk, prioritize Take NotesDo a test runSet up your devices and your spaceWrite your scenariosFigure out what you need to testRecruit users

Recap

© 2013 HERE | Title | Author | Company confidential

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RepeatMeet to talk and prioritize improvementsTake NotesDo a test runSet up your devices and your spaceWrite your scenariosFigure out what you need to testRecruit users

Recap

© 2013 HERE | Title | Author | Company confidential

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Now, let’s play!

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Bonus Slide!

• Silverback (costs about 50 euros) http://silverbackapp.com/• Rocket Surgery Made Easy, Steve Krug• Survey Monkey

© 2013 HERE | Title | Author | Company confidential