Aug 16th @ 11am PT // 1pm CT // 2pm ET

 WHY YOUR CHURCH NEEDS A GREAT BRAND AND DIGITAL STRATEGY + HOW TO DEVELOP ONE.

Kathryn BinkleyAlyght Marketingwww.alyght.com@kebinkley

Church Communications

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KATHRYN BINKLEY

Kathryn  is  founder  and  church  strategist  with  Alyght.  She  has  planned,  managed  and  tracked  the  results  of  strategic  marketing  and  communications  plans  for  more  than  10  years. She  works  with  churches  to  help  them  communicate  more  effectively  and  maximize  their  Kingdom  Impact.www.alyght.com

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GRAB THE RETHINK MINISTRY BOOK!

This 74-page book is perfect for pastors and church communicators. Church plants and established churches can use the guide to create an effective communications strategy that builds on the existing reach of their internal and external marketing efforts.

rethinkministry.org

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• Five real world examples of how to power up your church communications while simplifying your life.By Daniel Irmler on Aug 23rd @ 11am PT // 1pm CT // 2pm ET

• The power of web + mobile + content and it’s ability to impact many.By Jordan Gillman on Aug 30th @ 11am PT // 1pm CT // 2pm ET

• How effective public relations can help your church reach your community.By Justin Dean on Sept. 6th @ 11am PT // 1pm CT // 2pm ET

• Effective church marketing and communications.By Jason Alexis on Sept. 13th @ 11am PT // 1pm CT // 2pm ET

• Creating a website that works, plus 3 proven techniques for getting people from the web to your building.By Josh Blankenship on Sept 20th @ 11am PT // 1pm CT // 2pm ET

• What you need to know about online and digital giving in the church.By Jason Caston and Eboni Green on Sept 27th @ 11am PT // 1pm CT // 2pm ET

• Real life examples of how using social media can help your church reach more people.By Katie Allred on Sept. 29th @ 11am PT // 1pm CT // 2pm ET

• Building a great church communications team (staff & volunteers).By Pierre Quinn & co. on Oct 4th @ 11am PT // 1pm CT // 2pm ET

JOIN US FOR THE FULL WEBINAR SERIES

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WHAT YOU WILL LEARN TODAY

• Why strategy and branding are important for your church

• 3 Steps to develop a strategy for your church

• 3 Steps to define your church’s brand

WHAT IS STRATEGY?

Strategy is a carefully crafted plan to achieve a

particular goal.

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MYTH

Churches don’t need a strategic plan.

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WHY IS STRATEGY IMPORTANT?

• It’s Biblical

• It’s proactive vs. reactive

• It establishes direction

• Leads to coordinated, consistent efforts

• Helps you make wise ministry decisions

• Saves time and money

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3 STEPS TO DEVELOP YOUR CHURCH’S STRATEGY

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Answers the question “Where are we now?”

• Church Overview

• Baseline Metrics

• SWOT Analysis

• Local Church Landscape

• Church and World Trends

• Target Audiences

ANALYZE SITUATION

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Answers the question “Where do we want to be?”

• 1-3 Objectives

• SMART• Specific• Measureable• Achievable• Relevant• Time-bound

SET GOALS

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Answers the question “How will we get from where we are now to where we want to be?”

• Strategies

• Tactics

• Budget

• Implementation Calendar

• Key Metrics

DETERMINE ACTION PLAN

WHAT IS BRANDING?

Your brand is how your church is perceived.

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MYTH

Branding = Logo

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WHY IS BRANDING IMPORTANT?

• Your brand influences the way people see God

• Sets your church apart

• Promotes recognition

• Sets expectations

• Delivers on a promise

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3 STEPS TODEFINE YOUR BRAND

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Answers the question “What are we known for?”

• What is their experience with your church?

• What do they think?• First-Time Guest Survey• Mystery Worshipper• Membership Survey

DEFINE YOURAUDIENCE’SPERCEPTION

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DISCOVERYOURIDENTITY

Answers the question “Who are we?”

• Brand Personality/Voice

• Core Values

• Brand Attributes

• Positioning Statement

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Answers the question “What do we want others to know and think about us?”

• Elevator Speech

• Mission Statement

• Vision

• Brand Visuals – Colors, Fonts, Logo

• Style Guide

CLEARLYARTICULATEIDENTITY

IMAGINE THE IMPACT YOUR CHURCH COULD HAVE WITH A CLEAR STRATEGY

AND COMPELLING BRAND.

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WWW.ALYGHT.COM/BUNDLE

• SWOT Analysis Worksheet

• Target Audience Persona Templates

• SMART Objectives Worksheet

• Church Comms. Schedule Template

• Brand Audit Worksheet

• Brand Attributes List

• Mystery Guest Survey

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We believe giving to your local church should be Meaningful, Simple, and Fast. That’s why we built a comprehensive suite of digital giving tools for your church.

www.tithe.ly