Perfect Email Design PracticeMake your Design Perfect Prior to it Lands in Clients InboxPSD to HTML Email Template Design

The structure for the best email design

PSD to HTML Email Template Design

From Name:AThe brand name can be included in the From NameFrom Address: BFill this place with From AddressRecipient Address: CThe place should be personalized with the recipients name Subject LineDCreate a precise subject line that is easy to recognize. Keep the characters limit to or less than 35 characters.

1 Including brand namePSD to HTML Email Template Design

PSD to HTML Email Template Design

The ideal email width is 500 to 650 pixelsThe Layout Of Email

#PSD to HTML Email Template Design Vertical layout is always good in comparison to the horizontal oneText and images should be equal in proportionMake use of attractive call to action buttonsUse navigation bar only when there are multiple productsTable of content is recommended if you need to cover a lot with the emailFor visual emphasis, it is good to use 4-5 panels of area

ABCDEFGImages have more powerful effect than words; hence ,utilize the images that suit the content section well.It is good to provide alt-text and fallback color for the imageMake headers a clickable option for readersIt is good to avoid text layered background images. A number of email clients do not support background images

BCDAVisually Striking#

Prefer precise sentences and paragraphsContent (the body of email)#Design elements such as spacing and dividing lines. It will help to separate the content Its good to incorporate bullet points to advertise the benefitsSubheaders are good with bold typefaceCreate 14 pixels font size and try to blend the title in minimum 22 pixels. It offers great readability over the phoneArial, Arial Black, Times New Roman, Verdana, etc. are the most preferred standard fontsCheck the copy more than once for ensuring flawlessnessABCDEFGPSD to HTML Email Template Design

The place is ideal to fill with organizations contact detailsFooter#It is good to include the links of the websites somewhere in the footerVisualize the subscribe buttonInclude social sharing buttons. It will help the readers to share the content Adding a line about why recipients are receiving the mail will decrease the chances of SPAM.ABCDEPSD to HTML Email Template Design

Plain text version can be incorporated over the HTML email. It structures the email for quick scanningGood To Consider*Avoid videos and use still images that have a link to the landing page having the videoDo not mix Flash and Ajax functionalitiesDo not mix Flash and Ajax functionalitiesABCEscape*AEmails can be designed without incorporating too many images. Remember if your images are not landing well over the recipients inbox, the mail will not be considered a successful one. Thus, create your message without relying too much on the images.BPSD to HTML Email Template Design

CE

BCreate easy to tap CTA: Besides being a creative piece of design, the call to action should be attractive, centered and tappable having a minimum size of 44*44 pixels.DEasy touch targets: Make the template touch-friendly with increased font size, white space, line spacing, button size, etc. to make it mobile-friendlyFThe Coding: Try to choose scalable email coding while you develop the mail. Use rich media queries to shape the email based on the screen resolution.

FEATURESStudies suggest that nearly 90% of emails are equally accessed over the phones and desktops. Stats show that 42% of emails are opened on mobile devices.AEasy to recognize links: Make sure the links and the call to action are clear and visible to the audienceLayout: It is the best practice to design mobile optimized emails in single column template.Email Width: Keep the pixels width under 600 for the Android. Litmus idealizes 320 to 550 pixels.

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