how to design e-learning to make a business impact
DESCRIPTION
Charles Gould's slides from Brightwave and Sky's 'Time to make a difference - e-learning strategies to support business' event. Originally held on 23rd June 2011. See more slides and download the event review here: http://www.brightwave.co.uk/events/time-to-make-a-difference-e-learning-strategies-to-support-business-eventTRANSCRIPT
Charles GouldManaging Director
Brightwave
Designing E-learning for Impact
1.Group Exercise – ‘before you start’
2.Designing for IMPACT
3.Design decisions – examples
4.Techniques to ensure success
AGENDA
Please read the Management Consultancy Brief print-out
What information do you need that is missing?
Discuss and type in your questions
Before you start
My questions
What will the learner need to do differently as a result of the learning? How will we know if we have been successful in designing something that meets a clear business need?
How will the learners use the e-learning: e.g. during client projects, as part of a wider training programme, as performance support?
What, if any, learning resources are used now and how effective has that been?
Before you start
There are almost always others:
Who is paying? Why?Is there a documented business case?If not, can you summarise the business need?What needs to change?How can we measure that?What must people do differently? What else are you doing?How will we know if we’ve been successfulWhat’s important to the learner: what’s in it for them?
Before you start
| © Brightwave Ltd. 7
I
M
P
A
C
Making an IMPACT
T
E-learning demands more of the learner Hard to hold attention – distractions abound Interface sits between you and content
Design matters...
www.brightwave.co.uk |
| © Brightwave Ltd. 8
I
M
P
A
C
INTERACTION
T
Making an IMPACT
www.brightwave.co.uk |
| © Brightwave Ltd. 9
I
M
P
A
C
MULTIMEDIA
T
Making an IMPACT
www.brightwave.co.uk |
www.brightwave.co.uk | | © Brightwave Ltd. 10
I
M
P
A
C
PERSONAL
T
Making an IMPACT
| © Brightwave Ltd. 11
I
M
P
A
C
ACTIONABLE
T
Making an IMPACT
www.brightwave.co.uk |
| © Brightwave Ltd. 12
I
M
P
A
C CHALLENGING
T
Making an IMPACT
www.brightwave.co.uk |
| © Brightwave Ltd. 13
I
M
P
A
C
T TIMING
Making an IMPACT
www.brightwave.co.uk |
| © Brightwave Ltd. 14
I
M
P
A
C
T TIMING
Making an IMPACT
www.brightwave.co.uk |
| © Brightwave Ltd. 15
I
M
P
A
C
T TIMING
Making an IMPACT
www.brightwave.co.uk |
www.brightwave.co.uk | | © Brightwave Ltd. 16
I
M
P
A
C CHALLENGING
ACTIONABLE
PERSONAL
MULTIMEDIA
INTERACTION
T TIMING
Client Business goal Design Decisions Example
Canon • Reduce information security breaches
• Protect IP
• Interval reinforcement• Humour• Challenge assumptions• Stark messages for impact
Client Business goal Design Decisions Example
Canon • Reduce information security breaches
• Protect IP
• Interval reinforcement• Humour• Challenge assumptions• Stark messages for impact
BBC • Use budgets better• Save money
• Improve budgeting process• Engagement needed to
overcome resistance
Client Business goal Design Decisions Example
Canon • Reduce information security breaches
• Protect IP
• Interval reinforcement• Humour• Challenge assumptions• Stark messages for impact
BBC • Use budgets better• Save money
• Improve budgeting process• Engagement needed to
overcome resistance
Sky • Reduce time to competence
• Reduce staff turnover
• Short knowledge modules, customer simulation
• Practice skills before going live
• Build confidence
Client Business goal Design Decisions Example
Canon • Reduce information security breaches
• Protect IP
• Interval reinforcement• Humour• Challenge assumptions• Stark messages for impact
BBC • Use budgets better• Save money
• Improve budgeting process• Engagement needed to
overcome resistance
Sky • Reduce time to competence
• Reduce staff turnover
• Short knowledge modules, customer simulation
• Practice skills before going live
• Build confidence
Ikea • Reduce missing stock
• Improve customer satisfaction
• Increase sales
• Game/challenge/humour• Make the business objective
= learning objective: find the missing stock!
Communicate why (trailers, posters, desk drops, roadshows)
Techniques to ensure success
Communicate why (trailers, posters, desk drops, roadshows)
Remove technical barriers
Techniques to ensure success
Communicate why (trailers, posters, desk drops, roadshows)
Remove technical barriers
Manager support (manager-specific materials)
Regular reporting and MI to maintain stakeholder support
Maintain content to ensure relevance and currency
Techniques to ensure success
Time is money