how to deliver personal data as a service for customers

Personal data www.businessanalyst.dk @majsander Majken Sander © Business as a service

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Personal data

www.businessanalyst.dk @majsander Majken Sander ©

Business as a service

Page 2: How to deliver personal data as a service for customers

Agenda• The size of data..• Customer of one• Examples• Bank as a service

Majken Sander, Data Nerd@[email protected] www.businessanalyst.dkhttp://dk.linkedin.com/in/majkensander

Majken Sander @majsander [email protected]

mailto:[email protected]

http://www.businessanalyst.dk/

http://dk.linkedin.com/in/majkensander

Page 3: How to deliver personal data as a service for customers

Size matters?

Majken Sander @majsander [email protected]

Page 4: How to deliver personal data as a service for customers

Big Data

Majken Sander @majsander [email protected]

Page 5: How to deliver personal data as a service for customers

Big Data

Majken Sander @majsander [email protected]

Page 6: How to deliver personal data as a service for customers

Little DataBig Data

Majken Sander @majsander [email protected]

Personal Data

Majken Sander @majsander [email protected]

The age of #Disruptive

Page 9: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Page 10: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

#ThereIsNoDisruptive

Page 11: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

#ThereIsNoDisruptive

#ThereIsOnlyOneChannel

Page 12: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Page 13: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Page 14: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Page 15: How to deliver personal data as a service for customers

”Convert customer data and behavior into actionable initatives”

Danske Bank

Page 16: How to deliver personal data as a service for customers

Targets most likely to respond

”Convert customer data and behavior into actionable initatives”

Danske Bank

Page 17: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

1:1#CustomerOfOne

Page 18: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

No of kids

Hobby

Travel: business/pleasure

…

Page 19: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

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Majken Sander @majsander [email protected]

Probability of kid no 2

Page 21: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Probability of kid no 2

Marital status

Page 22: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Page 23: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Maan Alihttp://www.inspirationde.com/image/24987/

Page 24: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Mofibo

Page 25: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

MobilePay

Page 26: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

http://cliparts.co/bank-clip-art

Page 27: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Page 28: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Page 29: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Page 30: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Big Data

Page 31: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Big Data

Huge Data

Page 32: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Big Data

Huge DataGigantic Data

Page 33: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Big Data

Huge DataGigantic Data

………………..

Page 34: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Personal DataAnalytics

Page 35: How to deliver personal data as a service for customers

Majken Sander @majsander [email protected]

Personal DataAnalytics

Page 36: How to deliver personal data as a service for customers

Majken Sander, Data Nerd@[email protected]://dk.linkedin.com/in/majkensander

Majken Sander @majsander [email protected]

http://www.businessanalyst.dk/

http://dk.linkedin.com/in/majkensander

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