how to create value from your web traffic by salvatore bruno
TRANSCRIPT
#TFWORKSHOP
« HOW TO CREATE VALUE FROM YOUR WEB TRAFFIC »
SALVATORE BRUNOFOUNDER OF IPERABA
@IPERABA
From web traffic to value
10 ways to «monetize» your web traffic
1. The average clickthrough rate of ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool)
2. Ad blocking grew by 41% globally in the last 12 months ->198 million active users (Source: PageFair)
3. A 2014 study found that 18- to 34-year-olds were far more likely to ignore online ads, such as banners, those on social media and search engines, than they were ignoring traditional TV, radio and newspaper ads. (Source: eMarketer)
4. About 50% of clicks on mobile ads are accidental. (Source: GoldSpot Media)
5. 33% of internet users find ads completely intolerable (Source: Adobe)