Takeaways From Today

• The 6 elements that make a great nonprofit visual;

• Examples from nonprofits that are making and sharing eye-catching graphics;

• Free or low-cost tools that do not require any technical knowledge to use!

#4GLearn @JuliaCSocial

Visuals Are Vital

• On Facebook, videos are shared 12x more than links and text posts combined and photos are liked 2x more than text updates.

• 42% of all Tumblr posts are photos.• On YouTube, 100 million users are taking a social action on

videos every week.• Photo and video posts on Pinterest are referring more

traffic than Twitter, StumbleUpon, LinkedIn, and Google+.• Wishpond found that 36% of all shared links on Twitter are

photos!– Resource: M Booth, Simply Measured, Wishpond

#4GLearn @JuliaCSocial

Creators & Curators

• Creators – 54% of adult internet users that post original photos or videos online that they themselves have created.

• Curators – 47% of adult internet users that take photos or videos that they have found online and repost them on sites designed for sharing images with many people.

• Most people are a combination of both. – Resource: Pew Internet

http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/

#4GLearn @JuliaCSocial

Do Not Steal Images

• ONLY use legal images that you have the rights to edit and/or use.

• Do not just go to Google Images and swipe something that looks great.

• You can share, retweet and re-pin something from a brand’s social media account.

#4GLearn @JuliaCSocial

Ask Yourself…

What story are you going to tell?

• Behind-the-scenes story• Success story• Impact story• Lessons-learned story• Founder’s storyThis photo:http://www.pinterest.com/pin/79446380901159283

/ #4GLearn @JuliaCSocial

Think Of Your Audience First

Always think first about your audience & your community.

• What will resonate with them?

• What will they find compelling?

This photo:http://www.pinterest.com/pin/79446380900936048

/ #4GLearn @JuliaCSocial

Double Check

Double check data!Double check photo

permissions!

This photo: http://www.pinterest.com/pin/430164201877799959/

#4GLearn @JuliaCSocial

Take Some Time

These tools take time. Don’t get discouraged.Keep learning.

This photo: http://www.pinterest.com/pin/430164201877760549/

#4GLearn @JuliaCSocial

What Makes a Great Nonprofit Graphic?

1) Visually compelling.

These photos:http://

www.pinterest.com/pin/79446380901181048

http://www.pinterest.com/pin/173318285633122007

/ #4GLearn @JuliaCSocial

What Makes a Great Nonprofit Graphic?

2) Tell a story.

This photo: http://www.pinterest.com/pin/430164201878471786

/

#4GLearn @JuliaCSocial

3) Educate and inform.

This photo: http://www.pinterest.com/pin/264938390549160626

/

#4GLearn @JuliaCSocial

What Makes a Great Nonprofit Graphic?

4) Elicit emotion.

This photo: https://

www.facebook.com/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304

#4GLearn @JuliaCSocial

What Makes a Great Nonprofit Graphic?

5) Showcase impact.

This photo: http://www.pinterest.com/pin/15467056842371754/

#4GLearn @JuliaCSocial

What Makes a Great Nonprofit Graphic?

6) Shareable.

This photo: http://www.richardsolomonblog.com/2012/10/maria-corte-world-international-breast.html

#4GLearn @JuliaCSocial

Use Infographics

HubSpot found that brands that publish infographics increase their website and blog traffic an average of 12% over those that do not.

This photo: http://visual.ly/what-infographic-2 #4GLearn @JuliaCSocial

Nonprofit Infographics

http://us.movember.com/news/view/?id=7241

http://www.amnestyusa.org/about-us/amnesty-50-years/50-years-of-human-rights/us-maternal-health-crisis-facts

http://blog.compassion.com/does-international-child-sponsorship-work

/

http://whenyouwakeupamother.com/?p=1362 #4GLearn @JuliaCSocial

Nonprofit Infographics

Collections for future research, inspiration:

http://www.pinterest.com/kanter/nonprofit- m/kanter/nonprofitinfographics/

http://www.pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/

http://www.stayclassy.org/blog/five-of-our-favorite-nonprofit-fundraising-infographics/

#4GLearn @JuliaCSocial

Tools to Create Great Graphics

Infographics

Infogr.amInfoActive.coPiktochart Easel.lyVenngageHubSpot – Free templates: http://

offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint

#4GLearn @JuliaCSocial

Tools to Create Great Graphics

Quotes

Quozio.comRecitethis.comBehappy.meQuotesCover.comInspirably.com

#4GLearn @JuliaCSocial

Tools to Create Great Graphics

Enhance Photos

UseChisel.comPinwords.com PowerPointPicMonkey.comPixlr.com

This photo: http://www.pinterest.com/pin/430164201878271362/

#4GLearn @JuliaCSocial

Tools to Create Great Graphics

Photo Apps

ShapelyPiclabMarkstaPictionTypicWordFoto

• These photos:– https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/

#4GLearn @JuliaCSocial

Tools to Create Great Graphics

My favorites

Canva.com

#4GLearn @JuliaCSocial

Tools to Create Great Graphics

My favorites

Pinstamatic

#4GLearn @JuliaCSocial

My Two Cents

You need to change the culture - completely.

Start thinking visually and start thinking in “micro-content” terms.

Stop with the excuses. You have interesting

visuals even if you can’t show picture of cute animals and kids – that’s a cop out.

#4GLearn @JuliaCSocial

My Two Cents

Think of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way!

Your nonprofit’s mission and impact are worth sharing if you get a little creative.

#4GLearn @JuliaCSocial

http://www.pinterest.com/pin/430164201878168367/

Resources

JCSocialMarketing.comJohnHaydon.comBethKanter.orgNPTechForGood.com

#4GLearn @JuliaCSocial

Free E-Book

#4GLearn @JuliaCSocial

http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/