How-to Guide:Create effective Press Releases for AIESEC events

Get the Basics

Event NameLocationDate

What was the event?

Is it a conference, professional engagement event, sustainability series, community development seminar?

Use superlatives“the world’s largest congregation of global youth leadership”“the highest-performing chapter of AIESEC (insert country)”

Translate AIESEC words into more translatable wordsa)No abbreviations or acronyms!b)What may make sense to AIESECers doesn’t always make sense to the general public

Who was there?

Average age, what university chapters the attendees are fromBuzzwords Global, youth, leadership, passion, values, sustainabilityDescribe the energy Use illustrative words to describe the settingImportant partners or supporters Give their title, their involvement with AIESEC, and include a quote of theirs describing positive aspects of AIESEC

What Happened?

Make AIESEC translatableAgain, no acronyms and abbreviations

Use common terms that appeal to all audiences

The more specific – the better!

At the conclusion, give the information of the local chapter “For more information about AIESEC, contact ____________ at AIESEC Hyderabad”

Include Local AIESEC Information