How to Create Content That Gets Your Readers Hooked

Have you ever experienced posting blog

posts that don’t get noticed? Do you feel

frustrated when after you hit publish and

come back to the site another day, there is

still not a single comment or visitor of your

blog except yourself? That is a common

problem among us small business owners.

No matter how hard we have worked on that

single blog post, sometimes it seems hard to

produce a content that actually gets your

target audience hooked.

So aside from writing keyword-rich posts (that sometimes sound like you’re writing for bots, and

not for people… admit it they do sound weird sometimes with all the keyword stuffing), it’s

important that you get your audience hooked, and ready to share your content with their social

media circles.

Here are 5 ways to make sure that you create content that not only speaks to your target

audience but also makes them want to share your content with others:

Spice it up with multimedia. A post should always include a photo, a video, or a diagram. It

will not only help you to break the page full of text but it will make your post attractive to your

readers. Remember that most people are visual. Hence, Pinterest has become so hot! When they

see an interesting photo or have watched a cool video mixed with your content, you win half of

the battle. They are hooked to reading through.

Format in style. Part of the visual of a post is the layout. It is crucial that the content uses the

right font size, font color, background, headlines, and overall readability. Format is a deal

breaker. A blog post that has a really small font size is hard to read. I have come across blogs

that use Times New Roman size 8 for the text. Seriously, won’t you have a hard time reading

that?

Example is the key. When a reader relates to an experience, he develops a sense of

belongingness with what he is reading. So instead of giving your audience plain fact and theory

create content that illustrates real life experiences. This will make your readers relate to your

post in a more personal level.

Be graphic, be bold. Scales can speak more about your point than a thousand explanation

words. This is the main reason why when we are presenting a report we use graphs to illustrate

our point. It is the same principle when it comes to content. It also gives credibility to your

points, since it is a proof that a study or a survey had been made. If you want to know how to

create content that is comprehensible and credible to your readers, give them scales of

measurement and they will certainly hit your point. When readers understand and trust you,

they are encouraged to read more.

Mind your tone. Be guarded when writing blog content. Study your audience very well. Know

their taste. Try to review what offends them. So let’s say your target audience happens to be

women who are healers. A blog post with profane words simply won’t appeal to them. Write

your content in a language and tone that is acceptable to your readers. Use appropriate amount

of humor. Know the level of intellectual insight they expect from you and deliver the

conversation they are most accustomed to receive.

So there you go! Start with these 5 tips and see how well your readers engage with your posts.

Karen May Dy is a social media and internet marketing virtual assistant

and wants you to build your authentic social brand, create a powerful

online presence, and ultimately step up your social media game. With a

passion in simplifying social media and online marketing, Karen teaches

and serves women service-based solopreneurs in using online tools and

the internet to grow their business. To grab your F.R.E.E. copy of Karen’s

social media kit through email and to receive exclusive weekly social

media coaching straight to your inbox every Tuesday, visit http://socialmediamarketinggirl.com/