Create

Buyer PersonasPainlessly!

If You're Thinking About InboundMarketing, You Need to Identify Your

Buyer Personas.But it Doesn't Have to Hurt.

Clearly identifying your buyers in a way that enables you to reach them in a meaningful

way and motivate them to action is extremely important - a cornerstone to your

marketing efforts.

So, how can you create a profile, outlining a specific set of traits, behaviors, goals, and

motivators, without becoming overwhelmed by the technicalities?

It can be as simple as thinking about an actual favorite customer (or two or three). So,

do that now - think about one happy customer you really enjoy working with. Got

it? Good! Let's proceed with our example persona. In our example, you're a software

provider, but the outline works for any kind of business.

Think Aboutyour Favorite

Customer,Thomas.

HELLOMY NAME IS

Thomas

What MakesHim Your Ideal

Customer?HINT: It's not his fabuloussmile, but do use a photo -

it makes him more real.

IndustryEmployees

Gross Sales

Recruiting

100

$2.5M

Age 34

Job Title VP of Sales

PersonalityPassionate about sales, Thomasalso has a great sense of humor.Loves Doctor Who and his dog,Pepe.

What Are HisGoals &

Challenges?

GoalsFill more executive positions.Find more .net programmers.

ChallengesLack of qualified candidates.Not enough brand exposure.

Think Back to The SalesProcess with Thomas

Price

Learning Curve

Established Relationshipwith your competitor.

What concerns did you have toaddress?

Where Does He Get HisInformation?

What does Thomas do in his spare time?What goals does he pursue in his personal life?

Travel with Family Retirement Planning

Buyer personas can get much deeper than this,but even now, you have a pretty good handle onour imaginary Thomas. Think of him every timeyou market your business.

Every ad you create, every blog post you publish,and every social media update that goes outshould speak to one or more of your personas.

Because you know Thomas' interests and wherehe gets his information, you should also adjustWHERE you're publishing, both online and in print.

Share your personas with all your employees, andinvite them to make changes or add new personasusing the same method you used. Keep adjustingas needed.

Now What?