how to create and market world class product
TRANSCRIPT
CREATING AND
MARKETING WORLD
CLASS CONTENT
Little Known Secrets To Creating And
Marketing Products
www.joynwobi.com
QUALITIES NEEDED TO
SUCCEED WITH THIS
COURSEDETERMINATION TO
SUCCEED
PATIENCEwww.joynwobi.com
WHAT YOU WILL LEARN IN
THIS COURSEO TACTICAL WAYS TO CREATE PRODUCTS AND
PROGRAMS
O HOW TO GET YOUR BRAND OUT TO YOUR TARGET AUDIENCE
O HOW TO CREATE WORLD CLASS MARKETING SYSTEM TO YOUR PRODUCT
O HOW TO MONETIZE YOUR PRODUCTS
O HOW TO IMPLEMENT WHAT YOU LEARN AND RE-TEACH IT
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Big Question
Which would you rather prefer:
O A $500 product sold to 1000 people every
month?
Or
O 2. A $1000 product you send great traffic
to and get 500 people to buy – one time?
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Ha ha ha!!! Feeling like you got the right answer…
O Thing is it totally depends on YOU.
The ONE thing both answers have in common is “the commitment to see the
whole process through.
O That will determine your results and your success.”
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BUT What does it take to be a
Successful person?
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If you want to be successful
in whatever niche you are
in, then you’ve got to have
these qualities.
O How you get your message out
determines your success.
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The 5 C’sO Clarity
O Competence
O Confidence
O Coaching
O Commitment
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CLARITY
O 1. Is my message to my target audience
clear?
O 2. Does it give a focus on what my
audience needs to do to succeed?
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COMPETENCE
O – Most of us don’t take action because we
don’t have the skills to do it.
O If you don’t have the skills, put them on a
to-do list.
Understand what your clients
needs and figure out how to serve
them.
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…and that makes a
successful person.
Confidence comes with
Mastery
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CONFIDENCE
O Be confident and implement everything you learn.
O Your clients needs to feel that you have the ability to serve.
… that you have the answers to their problems.
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COACHING
O You never figure it out
the first time.
Ask questions.
Get a mentor, do what they did so you lower your
failure rate and shorten your learning curve.
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COMMITMENT
– You need to be committed in what you do
if you want to succeed.
Commitment brings all the C’s together.
No Commitment = no confidence, no clear
path to focus (clarity), no drive to learn
skills, you won’t be coachable.
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What does it take to be a
Successful person?
These core elements will help you serve
your audience successfully, make you a
successful person and help you achieve
your goals.
(Whatever they may be).
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O You are going to need TOOLS to
accomplish this goal of having great
success and creating world class content.
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RESOURCES NEEDEDO Website – A must HAVE.
O Tools: Kajabi, Wordpress
O Video – Video is the new way of marketing.
O Tools: Video hosts – Viddler, Kajabi
O Design – Stand out from the crowd.
O Tools: Elance, Fiverr, etc.
O Fulfillment – Production and Shipping companies.
O Tools: Disk.com, HoneyfountainConsult.com (Kenneth’s room)
O Staff: All you need is YOU.
O (Till you are catering for a list of over 3000 people buying a
range of products.)
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How do we create World class
content?
O What do you need to know to create
World Class Content?
…to stand out from the pack?
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4 Things
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O1. Know your ROLE and your
AUDIENCE
O2. Create for Outcomes
O3. Core Elements
O4. Frameworks
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1. Know your role and your
audienceO Your Role: as a creator and an educator
O To Inspire – Your content should inspire
people to improve their lives. When people
use your product, they are moving closer to
achieving their goals.
O To Instruct – it should teach something.
They should be empowered to be and do
something more.
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1. Know your role and your
audience CONT’D.O Your Audience: In creating content/products,
you don’t need to be super focused on the
people you are going to serve.
O But you are going to have to narrow it down
when you are marketing.
O Know their frustrations, aspirations, hope and
dreams, likes and dislikes.
O In most cases theirs would be the same as
yours.www.joynwobi.com
2. Create for outcomes
O What do you want your audience to achieve?
O Your content or resource has got to help your
customer achieve something or be something
specific.
O If the customer doesn’t learn something new
after going through your course or product,
they will leave you.
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3. CORE ELEMENTS
5 Core Elements That Should Be
Visible In Your World Class
Content
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1. Problem – Focus on the
problem in your target audience.
What outcome are they looking to
achieve?
People buy products because
they need solutions to their
problems.
2. Possibility – Sell your
customers on a bigger dream. Let
them see that they can be better,
they can achieve their goals.
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3. Perspective – your product should
give them clarity, show them what to
focus on. Serve from your own
perspective and be authentic.
4. Personal Story – To make your
content or product relevant and real,
you need to inject your personal
story. If they can’t connect with you,
they will not buy from you.
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5. Plan – Your resource should
have a step-by-step process that
teaches or helps achieves specific
outcomes.
6. Positivity – Your content resonates
better when it exudes positivity, hope,
energy, enthusiasm. People need to
see that someone out there can identify
with their problem and has solutions for
it.
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4. frameworks
Simply means,
“…an organized or sequential process
that moves you from point A to point B”
It needs to be logical and well thought out,
so it moves them from a problem to a
solution.
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Point A
DUNNO WHERE
TO START
Setup
- Pick A Niche
- Blog Setup
Tell a story of how I set up my Blog. Plugins I used.
Keep up with WWN on Blogs
Generate Content
- Dev. your Editorial calendar
- Read Books
- Research on what your audience needs
What they are currently buying?
What solutions do you want to provide
Drive Traffic
- Share Blog Posts On Social Networks
•Promote your Blog using Ads
•Join communities and groups
•Share links on Facebook
•Be visible on Social media networks
Sales
- Create Products
- Promote Affiliates
– Research on the following:
•Who’s your target audience?
•What is their biggest problem?
•Offer a solution for it.
Point B
MONETIZING YOUR BLOG
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4 things your framework
should do FOR YOU
a. Position – You are viewed as a leader in your niche
b. Package – You stand out from the pack
c. Promotion – Do promotions more strategically. Think each process through
d. Partners – Create for more business; JVs.
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World Class Marketing
O You’ve worked hard and now have a
great, world class product.
O But it’s not gonna stay on the shelf and sit
pretty, you’ve got to market it.
O The way your product stands out, is the
way your marketing should stand out.
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1. Setup as a campaignO All World Class Marketing should be Setup as a
Campaign.
“…a strategic sequence of promotions that lead to a desired result.”
It’s no more “buy my stuff” marketing.
It’s “relationship” marketing.
Get customers contacts, send out a series of value added information, create relationship and do the sale.
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2. value
O All World Class Marketing is driven by
VALUE.
O Every piece of content you send out
should be so pumped with value; you
can’t help but say, “Man, I could
actually charge for this.”
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3. Core elements
5 Core Elements That Should Be
Visible In Your World Class
Marketing
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1. Emotional – it should have an element of
surprise, enthusiasm and commitment. Be
more emotional in whatever content you are
giving.
2. Memorable – your visitors are able
to refer others to your product
because they carried out an action.
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3. Actionable – It needs to tell them to do
something or how to do something; if it’s not
doing that it is not providing value.
4. Transcendent – They are
inspired to rise above or change
their emotional state.
5. Social – your product or program
should help your customers
contribute more in their community,
wherever they find themselves.
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Thank You
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