How to create an

AWESOME Value Proposition

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Defining your value proposition (the value you deliver to your customers) is one of the most important things you can do as a business. Yet many don’t do it well. Why? Because it takes time and it takes discipline, it involves making choices and being clear about the value your business really delivers.

Photo by: Kevin Dooley

It is not enough to simply provide a good service or make a great product. If a zillion

people can do what you do you will not win. You need to work out what’s important

to your customers and how you offer something that others can't. You need to

figure out what makes you the Awesome choice for your customers.

We like to think of it

like this...

Here’s

howto do it...

#1 Allocate proper time to it

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#2 Speak to your customers

Listen intently

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Photo: Country boy shane

“If you have an hour to create a product or service, spend 59 minutes

figuring out how it will elegantly solve a customer’s problem, then spend

a minute designing it.”

GlobalFit CEO Frank Napolitano

“

#3 Involve your team, your staff and those close to you

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#4 ASK some BIG Questions

Always focus on what your customer GETS not what you DO

What PROBLEMS do our customers have?

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How can we

help to solve

them

Better

Than

Anyone

Else?

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What do we

enable our

customers to do

as a result of

working with us?

How can we do more to improve their lives?

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What do our customers FEEL when we really deliver?

What will they be saying when we have

done the best job we can?

“When you enchant people – your goal is not to make money from them or to get them to do what you want, but to fill them with great delight”

Guy Kawasaki, Apple co-founder, Alltop.com Photo by: Followtheinstructions

So what?

Now what?

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It is likely that you deliver lots of benefits and do lots of things uniquely. There will however be one thought that keeps on coming through which captures the “what they get” and what you do best. It may be the way you put programmes together, your style of working, your values, your attitudes, other added value you give to your clients. It may be the way you solve a problem which no-one else can.

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Focus on one idea

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Think big! Photo by: Hiroshi-Nishino

Write it

down...

short

& simple

Don't try to win everyone. Not everyone is going to love how you package

yourself and they don't have to. You just have to come up with a proposition

which will make the people who share your values, attitudes and map of the

world, love what you do.

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“Bring the best of your authentic

self to every opportunity” John Jansch, Author DuctTapeMarketing

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Whatever you define your value proposition to be, make sure it lines up with

what you DO and who you ARE. It can’t be just what you SAY you are. It is not

a slogan or marketing campaign. It has to live through everything that you do,

every essence of your business. Make sure your activities, processes, people,

communication, products and services genuinely deliver it.

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Need help to move your business

to the next LEVEL?

We’re pros in marketing, leadership and business strategy. We coach, train, prod, facilitate, encourage, support, inspire & energise to help you move from

Good to Awesome.

How to find us info@provadisgroup.com

@myprovadis

0161 980 1371 (Manchester, UK)

www.provadisgroup.com

www.provadisblogspot.com