how to create a linkedin profile that grabs attention alyson weiss, social media specialist at jvs
TRANSCRIPT
HOW TO CREATE A LINKEDIN PROFILE THAT GRABS ATTENTIONAlyson Weiss, Social Media Specialist at JVS
Career Moves – a division of JVS
One-on-one & group workshops
Career counseling – helps you figure out what you want to do
Job search coaching Resume writing Interview Preparation LinkedIn
Our Services
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Step 1: StrategizeStep 2: Turn off notificationsStep 3: Start writing!
LinkedIn Profile Writing
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Step 1: Strategize
Define your goal. Identify your target audience.
Your Turn! Type into the chat window your goal for using LinkedIn. Is it to find a job? Change careers? Find clients? Be as specific as possible!
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Step 2: Turn off notifications
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Step 3: Start writing!
Headline Summary Experience
Recommendations Skills & Endorsements Extra Sections
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline
Think of it as your 120-character LinkedIn elevator pitch
Key components: Who are you? What can you offer? Keywords
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – Transferable Skills
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – “Value Add”
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – “Value Add + Personality”
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – “Mission Statement”
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – Multiple ‘Hats’
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Your Turn! Type into the chat which format you are going to use for your headline:
1. Transferable skills2. Value add3. Mission Statement4. Multiple hats
Summary
Key components Keywords Results Contact information Personality
Format 1st paragraph – brief introduction. 1-2 sentences. Body – demonstrates value & key skills with
skim-able headlines & key results Ends with call to action with contact information
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Questions so far?
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Experience
Target to your goal & audience Results-focused Examples of your work Recommendations
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – “Mission Statement”
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Skills & Endorsements
Great source of keywords for recruiters! Endorsements – networking tool, not
self-marketing
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Extra Sections
Use & re-order Includes
Volunteer Projects Courses Certifications Publications Awards & Honors
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
THANK YOU!Alyson Weiss, Social Media Specialist at JVS
Alyson WeissYoung Professional Outreach Coordinator & Social Media SpecialistCareer Moves—a division of [email protected]/in/alysonweiss