S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y

HOW TOCREATE A

BUYER PERSONA

S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y

ShoestringMarketing

B r o u g h t t o y o u b y

YOU HAVE THE MOST

AMAZINGPRODUCT OR SERVICE

AMAZINGPRODUCT OR SERVICE

HOWSHOULD YOU ADVERTISE?

YOU COULD MARKET TO EVERYONE

YOU COULD MARKET TO EVERYONE

NEWSPAPER

YOU COULD MARKET TO EVERYONE

NEWSPAPER

RADIO

YOU COULD MARKET TO EVERYONE

NEWSPAPER

RADIO

TELEVISION

AMAZINGPRODUCT OR SERVICEWRONG

EXPENSIVEMASS MARKET ING I S TOO

FO R S MALL B U S IN ES S O WN ERS

ONLY A FEW PEOPLEWANT TO BUY YOURPRODUCT OR SERVICE

AMAZINGPRODUCT OR SERVICE

YOU NEED TO CREATE A

BUYERPERSONA

AMAZINGPRODUCT OR SERVICE

WHATIS A BUYER PERSONA?

A buyer persona is a fictional representationof your ideal customer

D e t e r m in ew h o y ou rb u ye r s a r e

BUYER PERSONAS:

Re v e a l w h ya n d w h e nth e y b u y

C la r i f yh ow you r

b u ye r s t h i n k

WHYSHOULD YOU CREATE A BUYER PERSONA?

Buyer personas help you:

Determine what kindof marketing contentyou need to create.

Buyer personas help you:

Set the tone and stylefor your marketing

content.

Buyer personas help you:

Pinpoint the topicsyour marketing

content will cover.

AMAZINGPRODUCT OR SERVICE

HOWDO YOU CREATE A BUYER PERSONA?

TALK TO YOUR CUSTOMERS

How About a Free Shoestr ing Marketing Kit?

D O W N L O A D N O W !

Let’s grow your business without spending a lot of money

QUESTIONS TOASK YOURPROSPECTS

Are yourprospectsmale or female?

#1

How old areyour prospects?

#2

What is thefamily statusof your prospects?

#3

Where do yourprospects live?

#4

What job orcareer do yourprospects have?

#5

What interestsdo your

prospects have?

#6

What areyour prospectslong-term goals?

#7

What are yourprospects

challenges?

#8

What areyour prospectsbuying concerns?

#9

What are someactual quotes?

#10“

Use your 10 questions to create a complete and detailed

buyer persona. Refer to yourpersona whenever youcreate content for your

customers. It will ensure thatyou are connecting with them.

CREATE A PERSONA

How About a Free Shoestr ing Marketing Kit?

D O W N L O A D N O W !

Let’s grow your business without spending a lot of money

SAMPLE BUYER PERSONA

S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y

THANKYOU!

We’ll see you again soon