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HOW TO CRAFT A WINNING SOCIALVIDEO STRATEGY

C H A D R O G E R S

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Chad RogersCO-FOUNDER & CRO

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Chad is Lemonlight’s co-founder and Chief Revenue Officer. He

currently manages a portfolio of over 3000 clients worldwide,

ranging from local businesses to Fortune 500 companies. Under

Chad’s tenure, Lemonlight has been honored with a place on the

Inc. 5000 list of the most successful companies in the country for

two years in a row, as well as on Entrepreneur’s list of the 360

most successful entrepreneurial companies three years running.

OBJECTIVE

In this presentation, we will explore the nuances of

the world’s top content platforms for 2020, as well

as Lemonlight’s best-kept secrets for building social

video strategies. Key elements of the strategies that

we will examine include...

• Video Products Offered by the Top Platforms

• The Do’s and Don’ts of Each Platform

• Getting Creative

...and more.

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GENERATE AWARENESS

Social video drives a 32% increase in

brand awareness after only three seconds

of viewing. – Unruly

INVITE INTENT

Enjoying a social video increases intent to

purchase by 97% and brand association

by 139%. – Unruly

ENCOURAGE ACTION

46% of users take action after watching

a social video, while email click-through

increases by 96%. – Wordstream

INCREASE SHARING

Social videos are shared 1200% more

than both text and static image content

combined. – SmallBiz Trends

WHY SOCIAL VIDEO?

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https://unruly.co/news/article/2012/09/07/unruly-opens-worlds-first-social-video-lab/

https://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf

https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics

https://smallbiztrends.com/2016/10/video-marketing-statistics.html

INBOUND 2018 RECAP

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Develop Your Strategy

Here are just a few refresher concepts to keep in mind from our

2018 Inbound presentation:

• Social media platforms can be utilized across every stage of the

marketing funnel.

• Video can be used from driving traffic to keep your current

customers engaged.

• Companies that want to take (and maintain) market share cannot

ignore the importance of social video.

And always remember your marketing goals:

• Attract

• Engage

• Nurture

• Delight

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Find Your Target Audience

Facebook

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• Facebook is the largest social media platform, with over two and half billion monthly active users.

• Over 500 million users view video content on Facebook every single day.

• These viewers are the largest and most customizable audience of any channel.

• Video ads on Facebook reach 37% more millennials than traditional TV advertising.

• From 360 video to virtual reality, Facebook is a leader in emerging video content.

• Facebook has the highest accuracy of any platform for delivering video ads to their intended audience.

FACEBOOK

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SIZE 1280 x 720 px

MINIMUM WIDTH 600 px

16:9 – Full Landscape

SUPPORTED 1:1 – Square

ASPECT RATIOS 4:5 – Vertical

9:16 – Full Portrait

SPECS

MP4 or MOV format, maximum length 240 min,

maximum file size 4GB

PLACEMENT Natively on Facebook Feed

In-Feed Video Ads

In-feed video ads reach viewers directly in their newsfeeds,

which is where they spend the majority of their time. These

range in length, but Facebook reports that videos have higher

completion rates when they’re 15 seconds or less - especially

for mobile viewing.

FACEBOOK

SIZE 1080 x 1080 px

MINIMUM SIZE 600 x 600 px

SUPPORTED

ASPECT RATIOS 1:1 – Square

SPECS

MP4 or MOV format, maximum length 240 min,

maximum file size 4 GB, between 2 and 10 videos

PLACEMENT

Natively on Facebook Feed, Marketplace, or Instant

Articles

Carousel Video Ads

Carousel video ads allow you to display up to 10 videos in

one ad on both Instagram and Facebook. Each video can

come with its own link, allowing you to showcase multiple

specifications, products, or promotions.

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FACEBOOK

SIZE 1280 x 720 px

MINIMUM SIZE600 x 315 px – 1.9:1 Landscape

600 x 600 px – 1:1 Square

16:9 – Full Landscape

1:1 – Square

SUPPORTED

ASPECT RATIOS4:5 – Vertical

2:3 – Vertical

9:16 – Full Portrait

SPECS

MP4 or MOV format, maximum length 15 seconds,

maximum file size 4 GB

In-Stream Video Ads

In-Stream Facebook video ads play inside video content that

users have already clicked to view, either in-feed or through

Facebook Watch. These ads are non-skippable, but typically

don’t appear until the video has already played for at least 60

seconds, and can be up to 15 seconds in length.

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FACEBOOK

SIZE 1280 x 720 px

SUPPORTED

ASPECT RATIOS 1:91 and 9:16

SPECS

MP4 or MOV format, maximum length 15

seconds, maximum file size 4 GB

PLACEMENT

Natively on Facebook Messenger through Home or

Sponsored Messages as well as Stories

Messenger & Story Video Ads

Vertical video ads are pre-optimized for mobile consumption.

Typically comprised of short-form content, vertical video ads

show up large in both Messenger and Stories.

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• Be funny.

• Don’t tie yourself down.

• Lay it on strong.

• Put your brand first.

• Focus on relevant comment.

• Do shoot the messenger.

• Take the most optimized delivery route.

• Meal prep your video schedule.

Best Practices

FACEBOOK

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Length & Content

FACEBOOK

LENGTH

Though the maximum length is much

higher, we recommend keeping your

Facebook videos between 15 and 90

seconds long.

CONTENT

Facebook video content should be fun,

relatable, and goal-specific.

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Do’s and Dont’s

FACEBOOK

DO:

• Use close-ups of happy faces.

• Use animation.

• Use brand colors and logos.

• Use music and/or subtitles where

appropriate.

DON’T:

• Tell long, complicated stories.

• Feature visuals unrelated to your brand.

• Be vulgar or otherwise go against

Facebook content guidelines.

• Overwhelm your audience with copy.

Instagram

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• Instagram is a photo-based social media platform boasting over one billion monthly active users.

• Users collectively “Like” content approximately four billion times every single day.

• Compared to Facebook, videos on Instagram garner an average of 23% more engagement.

• 80% of Instagram users end up following at least one business on the platform.

• At least 30% of users have purchased a product that they first saw on Instagram.

https://business.instagram.com/

https://www.yotpo.com/blog/instagram-data/

INSTAGRAM

SIZE

600 x 600 px – Square

600 x 315 px – Horizontal

600 x 750 px – Vertical

SUPPORTED

ASPECT RATIOS

1:1 – Square

1.9:1 – Horizontal

4:5 – Vertical

SPECS



PLACEMENT Natively on Instagram Feed

In-Stream Video Ads

In-stream video ads appear almost identical to non-promoted

Instagram posts, with the exception that they feature a button

directing audiences to “Learn More” (or a similar CTA). These

ads are displayed in either a landscape or square format, and

can be up to 120 seconds long.

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INSTAGRAM

SIZE 1080 x 1920 px

MINIMUM WIDTH 600 x 1067 px

SUPPORTED

ASPECT RATIOS 16:9 to 4:5 and 9:16

SPECS



PLACEMENT Between User Instagram Stories

Story Ads

Story ads are short-form, full-screen, vertical format ads that

appear in the Stories section of Instagram, where users view

Snapchat-style content that deletes after 24 hours. These ads

pop-up like commercial breaks between your friends’ Stories,

and aim to mimic the look/feel of non-promoted content.

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INSTAGRAM

SIZE 1080 x 1080 px


SUPPORTED

ASPECT RATIOS 1:1 – Square

SPECS MP4 or MOV format, maximum length 60 sec

PLACEMENT Natively on Instagram Feed

Carousel Video Ads

Carousel video ads show multiple videos in a slideshow

presentation, each comprised of anywhere from two to 10

different slides. Underneath, a CTA button encourages the

intended audience to “Learn More” or “Install Now,” among

other options.

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• Follow Facebook.

• Keep it organic.

• Stay short and snappy.

• Caption key phrases.

• Feature a call to action.

• Think like a GIF.

• Make your Stories vertical.

• Set mandatory WiFi.

• Try multiple shorter campaigns.

• Know your audience.

Best Practices

INSTAGRAM

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Length & Content

INSTAGRAM

LENGTH

Anywhere between 15 and 60 seconds is

optimal for video ads on Instagram.

CONTENT

Instagram video content should be light-

hearted, aesthetically pleasing, and

impactful.

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Do’s and Dont’s

INSTAGRAM

DO:

• Use animation.

• Use music.

• Use brand colors and logos.

• Use bright, attention-grabbing visuals.

• Include a call to action.

DON’T:

• Use voiceover (Instagram does not

caption their videos).

• Use static video.

• Overuse wide shots.

• Align text too close to the edges.

YouTube

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• YouTube is the second-largest social media platform, with almost two billion monthly active users.

• It is also the world’s second-largest search engine, after Google.

• Over one billion hours of video are streamed on YouTube every single day.

• On mobile, YouTube is the most popular free IOS app.

• Use YouTube ad specs as a gauge to measure your video’s effectiveness and compatibility.

YOUTUBE

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TrueView Ads

TrueView ads (also known as in-stream ads) are YouTube’s

premiere advertising product. Functioning like a traditional

commercial, TrueView ads are skippable video ads that appear

before whatever video a viewer has selected. Because viewers

are able to skip ads that aren’t relevant to them, your brand

only pays whenever viewers click through or spend over 30

seconds watching.

Even though you have as long as 60 seconds to tell your story

with a YouTube TrueView ad, you still want to pack the first six

seconds with attention-grabbing content. According to Think

with Google, viewers who watch a TrueView ad for more than

30 seconds are 23 times more likely to visit (or subscribe to)

that brand’s channel, watch more video content by that brand,

or share that particular video.

TrueView ads also allow your brand to customize your video

with various CTAs and overlay text. These can inspire further

action via clickable buttons or off-site links, and have different

options depending on your marketing goal, like these below.

https://www.thinkwithgoogle.com/features/youtube-playbook/topic/paid-promotion/

https://www.thinkwithgoogle.com/features/youtube-playbook/topic/paid-promotion/

YOUTUBE

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TrueView Reach Ads

Use TrueView Reach ads to target your viewers based

on maximum impressions, billed by cost-per-thousand

impressions instead of cost-per-view. These are best for

driving awareness of your brand.

SIZE

426 x 240 px (240p) 1920 x 1080 px (1080p)

640 x 360 px (360p) 2560 x 1440 px (1440p)

854 x 480 px (480p) 3840 x 2160 px (2160p)

1280 x 720 px (720p)


MAXIMUM SIZE 3840 x 2160 px

SUPPORTED


SPECS

MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV,

3GPP, or WebM format, maximum length 12 hours,


YOUTUBE

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TrueView Discovery Ads

Use TrueView Discovery ads to show your ads on the YouTube

search results page (similar to Google search ads) or to show

up next to related videos instead of before them. These are

best for engaging audiences who may consider buying.

SIZE

426 x 240 px (240p) 1920 x 1080 px (1080p)

640 x 360 px (360p) 2560 x 1440 px (1440p)

854 x 480 px (480p) 3840 x 2160 px (2160p)

1280 x 720 px (720p)



SUPPORTED


SPECS




YOUTUBE

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TrueView Action Ads

Use TrueView Action ads to insert a button directly into your

video, with the goal of driving prospective customers to click

through to your website. These are best for nurturing leads to

take purchase actions.

SIZE

426 x 240 px (240p) 1920 x 1080 px (1080p)

640 x 360 px (360p) 2560 x 1440 px (1440p)

854 x 480 px (480p) 3840 x 2160 px (2160p)

1280 x 720 px (720p)



SUPPORTED


SPECS




YOUTUBE

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Bumper Ads

YouTube Bumper ads are short-form video ads limited to

six seconds long. These ads typically play before the actual

video a viewer has decided to watch, like the previews at the

start of a movie, and are available as an add-on to traditional

campaigns.

SIZE

426 x 240 px (240p) 1920 x 1080 px (1080p)

640 x 360 px (360p) 2560 x 1440 px (1440p)

854 x 480 px (480p) 3840 x 2160 px (2160p)

1280 x 720 px (720p)



SUPPORTED


SPECS




YOUTUBE

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Google Preferred and

Masthead Ads

Google Preferred ads are non-skippable video ads designed

to be the “premium” placement option for brands looking to

achieve high performance. These videos tend to be 15 to 20

seconds long, are optimized for mobile, and offer premium,

non-skippable content with guaranteed views.

Masthead ads, on the other hand, allow a brand to take over

the YouTube homepage with their video content for a full 24

hours. One of the pricier options, these ads grants your video

content limitless exposure to the billions of viewers who visit

YouTube every day.

SIZE

426 x 240 px (240p) 1920 x 1080 px (1080p)

640 x 360 px (360p) 2560 x 1440 px (1440p)

854 x 480 px (480p) 3840 x 2160 px (2160p)

1280 x 720 px (720p)



SUPPORTED


SPECS




YOUTUBE

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Outstream Ads

Outstream ads show your video ads on partner sites, and can

help extend your reach beyond YouTube. We’re not going

to get into them much, since outstream ads are not played

directly on YouTube and are currently only available for mobile

or tablet viewing.

SIZE

426 x 240 px (240p) 1920 x 1080 px (1080p)

640 x 360 px (360p) 2560 x 1440 px (1440p)

854 x 480 px (480p) 3840 x 2160 px (2160p)

1280 x 720 px (720p)



SUPPORTED


SPECS




YOUTUBE

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YouTube Video Ads

SKIPPABLE

VIDEO ADS Maximum length 12 hours, skippable after five seconds

UNSKIPPABLE

VIDEO ADS Maximum length 15, 20, or 30 seconds (depending on region)

MID-ROLL

VIDEO ADS Minimum length 30 seconds

BUMPER

VIDEO ADS Maximum length six seconds

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• Keep it under 45

• Nail the thumbnail.

• Sync your marketing.

• Don’t make audiences work.

• Keep reviewing your view rate.

• Make a playlist.

• Utilize cards, CTA Buttons, and end

screens.

• No (old) friends.

• Track trends.

Best Practices

YOUTUBE

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Length & Content

YOUTUBE

LENGTH

Videos on YouTube can be almost any

length. Keep your brand videos and

commercials under three minutes,

webinars and long-form video content

under one hour, and social media

content under 30 seconds.

CONTENT

Here, almost anything goes! Because

YouTube is just a hosting platform, the

content you upload can vary as much as

you’d like. Use YouTube for everything from

brand videos to behind-the-scenes content

and more.

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Do’s and Dont’s

YOUTUBE

DO:

• Remember your target audience.

• Keep an eye on success metrics.

• Include an attractive thumbnail.

• Embed and share your YouTube video

links everywhere that you can.

• Publish consistently.

DON’T:

• Focus on “going viral.”

• Forget to include metadata on every

video you publish.

• Upload low quality videos.

• Make YouTube your video’s final

destination.

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Twitter

• Twitter hosts 330 million monthly active users, and a total of 1.3 billion unique accounts.

• Every month, an additional 500 million people visit Twitter without logging in.

• 83% of the world’s leaders are on Twitter.

• It launched promoted video ads early in 2015, following by in-stream video ads in 2017.

• 41 percent of people on Twitter purchased products after exposure to an ad.

• Twitter remains one of the best ways to reach millennials and high-incomeAmericans.

• 80% of Twitter users have mentioned a brand in one of their tweets.

https://marketingland.com/stream-video-ads-arrived-twitter-212375

https://blog.hootsuite.com/twitter-statistics/

https://blog.hootsuite.com/twitter-statistics/

TWITTER

In-Stream Video Ads

In-Stream ads play before video from Twitter’s select content

partners, of which they currently have more than 200. When

setting up your campaign, you’ll be prompted to choose the

categories associated with your video, which Twitter uses to

match it to the right partner.

Twitter also has in-stream sponsorships, where brands can

sponsor videos created by other Twitter partners. However,

these ads are unavailable for self-serve advertisers.

SIZE






SUPPORTED

ASPECT RATIOS 1:2.39 to 2.39:1

SPECS


maximum file size 512 MB, must use progressive

scan, must have 1:1 pixel ratio, audio should be

mono or stereo, not 5.1 or greater

PLACEMENT

Natively on Twitter Feed or as Premium Video

Content Pre-roll.

TWITTER

SIZE






SUPPORTED


SPECS


maximum file size 512 MB, must use progressive

scan, must have 1:1 pixel ratio, audio should be

mono or stereo, not 5.1 or greater

PLACEMENT

Natively on Twitter Feed or as Premium Video

Content Pre-roll.

Promoted Video Ads

Promoted video ads are optimized for spreading brand

awareness and reaching an audience that is more likely to

watch your video. They encourage overall brand recall and

brand engagement.

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• Emphasize visuals.

• Keep it short.

• Feature relatable personas.

• Be sociable.

• Close-ups are your friend.

• Repurpose content for maximum effect.

• Don’t forget the #hashtags.

• Get creative.

Best Practices

TWITTER

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Length & Content

TWITTER

LENGTH

The maximum length for any video on

Twitter is two minutes and 20 seconds.

Shorter is better, so we recommend keeping

your Twitter videos between 15 and 30

seconds long.

CONTENT

Twitter content has a short lifespan, so it’s

important to make your video as attention-

grabbing as possible. Use succinct copy to

give any pertinent details.

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Do’s and Dont’s

TWITTER

DO:

• Include a CTA.

• Be mobile-friendly.

• Use bright, impactful imagery.

• Hook your viewers immediately.

• Use music and captions where

appropriate.

DON’T:

• Make your video longer than it needs to be.

• Focus on too many different things.

• Be overly formal or serious.

• Be afraid of featuring user-generated

content.

• Repurpose without purpose.

Amazon

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• Amazon is the world’s largest online retailer, with $178 billion in sales last year.

• 55% of consumers begin their online shopping search with Amazon.

• Last year, Amazon had over one million new sellers join - around 3000 a day.

• Nearly two-thirds of Americans have bought something fromAmazon.

• Amazon app users spent 12.8 billion minutes per month browsing.

• If Amazon were a country, its net sales would make it the 146th richest in the world.

https://www.businessinsider.com/mobile-app-users-amazon-2019-3

AMAZON

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SIZE 1920 x 1080 px


SUPPORTED

ASPECT RATIOS 16:9 – Horizontal

SPECS 3GP, AVI, AAC, MP4, FLV, MOV, or MPEG-2 format

PLACEMENT

Specific Amazon Product Pages through

Seller Central

Product Video

Anyone enrolled in the Brand Registry can now upload video

content, including demos, promos, and testimonials. Take

special care that your videos follow the platform’s guidelines.

Your product video must not contain:

• Any reference to your company as a seller or distributor.

• Any reference to your competitor’s products.

• Time-sensitive product information.

• Any websites within or outside of Amazon.

• Shipping cost or timeline information.

AMAZON

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SIZE 1920 x 1080 px

SUPPORTED


SPECS

H.264, MPEG-2, or MP4 format, maximum video

length 3 minutes, maximum file size 500MB.

PLACEMENT Amazon Websites and Mobile Apps

Amazon Video Ad

Amazon Video ads give you the opportunity to drive traffic

to your Amazon product detail page or to a customAmazon

landing page. These ads live within the Amazon website and

mobile app.

AMAZON

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SIZE1920 x 1080 px

630 x 360 px – For third-party served

SUPPORTED


SPECS

MP4, WebM, or FLV format, maximum length 120

seconds

PLACEMENT Across the Web

DSP Video

Amazon DSP video is a demand-side platform that enables

advertisers to programmatically buy display and video ads. It

allows your brand to serve 5+ second in-stream or out-stream

video ads in MP4, WebM, or FLV formats.

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Length & Content

AMAZON

LENGTH

Keep your Amazon video to 30 seconds or

less, focusing primarily on your product.

CONTENT

Only use video on Amazon to highlight

the benefits and features of your product.

That means focusing on close-ups of your

product, showing off its label or packaging,

and sharing how-to’s or demonstrations.

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Do’s and Dont’s

AMAZON

DO:

• Keep your video short and focused.

• Answer standard, practical questions.

• Vary your product angles – include

close-ups, action shots, and wide shots.

• Include your product’s name and any

relevant dimensions.

DON’T:

• Forget to update the video’s title and

description.

• Try to do too much in one video.

• Try and get too fancy.

• Forget to make your video mobile

friendly.

LinkedIn

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• With over 300 million monthly active users, LinkedIn is one of the largest B2B platforms.

• LinkedIn is responsible for 80% of B2B leads from social media.

• LinkedIn was able to determine that user engagement with video ads was three times longer than

that of image sponsored ad.

• 40% of LinkedIn’s active users visit daily.

• Over 90% of Fortune 500 companies use LinkedIn.

https://techcrunch.com/2018/03/29/linkedin-video-ads/

LINKEDIN

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SIZE 256 x 144 px


SUPPORTED


SPECS

ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime,

WebM, H.264/AVC, MP4, VP8, VP9, WMV2, and

WMV3 formats, maximum length 10 minutes,


PLACEMENT Natively on LinkedIn Feed

Sponsored Content

Campaign

Sponsored Content video ads are posted as part of your

company page’s social presence. Instead of attaching itself to

a separate video as a pre-roll ad, a sponsored content video

ad lives directly in your LinkedIn newsfeed.

LINKEDIN

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SUPPORTED


SPECS

ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime,

WebM, H.264/AVC, MP4, VP8, VP9, WMV2, and

WMV3 formats, maximum length 10 minutes,


PLACEMENT Natively on LinkedIn Feed

Direct Sponsored Content

Video Ads

Direct Sponsored Content ads are targeted video ads for

specific audiences, similar to the way that most Facebook

ads function. Because of the wealth of information LinkedIn

users provide about their professional lives, LinkedIn’s built-in

analytics tracking allows you to search for audiences based on

industry, job title, seniority, and more.

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Length & Content

LINKEDIN

LENGTH

LinkedIn videos that perform the best are

typically under 15 seconds. We recommend

keeping your video ads under 30 seconds,

but organic feed videos can be anywhere

from 15 to 90 seconds.

CONTENT

LinkedIn video can tell your brand’s story,

highlight a great interview, or show off your

industry knowledge.

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Do’s and Dont’s

LINKEDIN

DO:


• Feature important info first.

• Use bright, impactful visuals.

• Use music and/or subtitles where

appropriate.

DON’T:

• Be overly promotional.

• Expect users to know your brand.

• Be boring, stiff, or impersonal.

• Make your video longer than it needs to be.

• Pursue new leads tooaggresively.

Pinterest

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• Pinterest is the fourth most popular social media platform in America - outranking Snapchat, Twitter,

and LinkedIn.

• 300 million people use Pinterest every month, all around the world.

• 90% of weekly users utilize Pinterest to make purchasing decisions.

• After finding ideas on Pinterest, 98% of users attempt them in real life.

• Pinterest drives 33% more traffic than Facebook, proportionally.

• When shopping, Pinterest users spend 29% more than non-users.

• Affordable CPM

PINTEREST

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SIZE600 x 600 px – Square


MINIMUM

RESOLUTION 240 ppi

SUPPORTED

ASPECT RATIOS

1:1 – Square

9:16 – Vertical

Max 16:9 Landscape & 1:1 Square

SPECS

MP4 or MOV format, maximum length 30 minutes,


PLACEMENT Natively on Pinterest Feed, one or two columns wide

Promoted Video & Max

Use Promoted Video for anything from awareness ads to

conversion campaigns. Choose where you want your videos

to show up: In search results, in people’s feeds, or in the

“more like this” section below a Pin. You can also select from

audience, keyword, or interest targeting.

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Length & Content

PINTEREST

LENGTH

Make your Pinterest video short and to the

point – we recommend keeping it under 20

seconds.

CONTENT

Because Pinterest is so visual, bright, eye-

catching videos perform best.

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Do’s and Dont’s

PINTEREST

DO:

• Keep your visuals unique, but simple.

• Focus on the product you’re featuring.


• Feature brand colors and logos.

• Create how-to, product, and DIY videos.

• Target specific audiences.

• Engage Pinners Early

• Use Beautiful Branding

• Tell a Story

DON’T:

• Rely on voiceover or audio.

• Create interviews, industry, or thought

leadership videos.

• Let videos run longer than 30 seconds.

• Forget that videos autoplay silently when

they’re 50% in view.

• Forget to use title cards

• Tell. Show them!

CREATING UNIQUE CONTENT

THAT DRIVES RESULTS

1. Determine Your Budget

2. Get Creative

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How much should we spend?

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RULE OF THUMB

Paid Media: 10% of Media Spend

Organic Media: An additional 10% of Media Spend or 1% of Gross

Revenue

There’s only a few ways to make a

video!

1. Mini-Doc

2. Narrative

3. Animated

4. Curated

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TYPES OF VIDEO

Mini-Doc

These videos feature elements that are naturally occuring in

real-life to tell your story. As a result, they are heavily-crafted

and finessed in post-production.

BEST FOR:

• Brick and Mortar Business

• Services

• Creative Works

• Community Projects

AVERAGE COST:

• $2,000 - $10,000

WAVERY LABS

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https://vimeo.com/241776690



TYPES OF VIDEO

Narrative

These videos utilize extensive pre-production to create a

fictionalized narrative around your brand. Hired actors, rented

locations, and art direction are all prominently featured.

BEST FOR:

• Enterprise Brands

• Products

• Tech Apps or Platforms

• Fashion

AVERAGE COST:

• $5,000 - $25,000

KUDRONE

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TYPES OF VIDEO

Animation

These videos are fully delivered in pre-production and carefully

executed in post-production. No live-action footage is utilized.

BEST FOR:

• Technology

• Medical

AVERAGE COST:

• $3,000 - $6,000

MD LIVE

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TYPES OF VIDEO

Curated

These videos are edited together using stock or existing

footage. No original footage will be shot, though animation

may be incorporated.

BEST FOR:

• Early stage startups

or conceptual videos

AVERAGE COST:

• $200 - $4,000

ACCENTURE 2018

#INBOUND19




Start Thinking About Doing It Live

Over 60% of people aged 18-34 watch live streamed content

regularly, and by 2021, live streaming is expected to be a

$70.5 billion industry all on its own.

• Facebook Live

• Instagram Live

• YouTube Live

• Twitter Periscope

• LinkedIn Live

#INBOUND19

https://neilpatel.com/blog/live-streaming-importance-2018/

https://neilpatel.com/blog/live-streaming-importance-2018/

https://www.prnewswire.com/news-releases/video-streaming-market-7005-billion-usd-by-2021-578252321.html

#INBOUND19

Have more questions about video

content marketing?

Check out Lemonlight and Hubspot’s FREE upcoming

webinar with Lyntonweb!

How to Increase Conversions

with Video Marketing

Streaming Everywhere September 18th

lemonlight.com/hubspot

FREE WEBINAR

https://www.lemonlight.com/hubspot

how to craft social video strategies for …...•instagram is a photo-based social media platform...

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