how to communicate with employees when email isn’t an option
TRANSCRIPT
Cutting Through the ClutterHow to Communicate with Employees When
Email Isn’t an Option
Mike Byam, Terryberry Managing Partner
Jonathan ErwinCEO Red e App
Cutting through the clutter…
• Importance of employee communications &
engagement
• Communication tools and channels
• How to distribute consistent messaging and
encourage feedback
• Strategies to connect a non-desk workforce
http://www.tinyhr.com/blog/top-things-employees-would-change-about-their-managers-new-report
The average corporate email user sends and receives
120 emails a day
http://www.radicati.com/wp/wp-content/uploads/2011/05/Email-Statistics-Report-2011-2015-Executive-Summary.pdf
Communication Plan
11.3 Impressions
What Does it Take To Get Your Message to Stick?
Make Recognition a Part of Regular Internal Communications…Newsletters ● Staff meetings ● Posters ● Mailings ● Social Strategy
No Email. Now What?
How Do We Communicate…
• Company/HR/Team Logistics & Updates
• Training & Idea Sharing
• Sense of Team and Connectedness
• Recognition and Rewards
• Mission, Vision, Values
Poll
What tools have you found most successful at communicating your messages to employees?
a) word of mouthb) posters/ kiosks/ closed circuit TVc) postal mail or payroll insertsd) social mediae) sms or personal phone calls
Encouraged people achieve the
best; Dominated people achieve
second best; Neglected people
achieve the least.
- Anonymous
“.”
Good Communication Matters
What Drives Employee Engagement and Why It Matters, Dale Carnegie & Associates 2012
Stems Turnover
• Hospitality 29.3%• Healthcare 16.8%• Retail Full-time 24% • Retail Part-time 67%• Manufacturing 13.3%
Cost of Turnover 20% to 213% of Annual Salary
References: http://www.cbsnews.com/news/how-much-does-it-cost-companies-to-lose-employees/http://www.bloomberg.com/article/2012-05-08/aWdgOKjbTBXY.htmlhttp://www.compensationforce.com/2014/02/2013-turnover-rates-by-industry.html
Engagement = Profits
Companies with engaged employees and engaged customers enjoy a
240 percent jump in performance-related business outcomes
compared to those with neither engaged workers
nor engaged customers.
Cost of Disengagement $450 to $550 billion annually
Reference: http://www.gallup.com/services/178514/state-american-workplace.aspx
What Do Employees Really Want?
What Employers Think Their Employees Want
1. Good wages2. Job security3. Promotion/growth opportunitiesGood working conditionsInteresting workPersonal loyalty to workersTactful disciplineFull appreciation for work doneSympathetic help with personal problemsFeeling “in” on things
What Employees Actually Want
1. Full appreciation for work done2. Feeling “in” on things3. Sympathetic help on personal problemsJob securityGood wagesInteresting workPromotion/growth opportunitiesPersonal loyalty to workersGood working conditionsTactful discipline
http://wheniwork.com/blog/what-todays-employees-want-from-their-managers/
What Could Make Your Organization’s Recognition Programs More Successful?
7/22/2014 Building a WOW Recognition Culture, HR Poll
0% 10% 20% 30% 40% 50% 60% 70%
Better awardselection/individualization
Better communication of programamong employees
Better tools to simplify programadministration tasks
More management support andparticipation
13%
18%
8%
61%
2015 Terryberry Employee Recognition Survey
Communication Challenges
36% of leaders do not feel their
organization’s mission vision and values are clearly communicated to employees.
67% of leaders do not think Employees
understand how their recognition program works or how they can earn recognition
Connecting Employees & Managers
Your options fit into 3 categories …
Print In person Digital
It takes 13 impressions for your message to stick.
Employee Communication Tools & Channels
What about the non-desk or hourly worker?
Consistent Messaging46% of professional communicators indicate a significant challenge
to be keeping supervisors involved in employee communication.
• Set clear expectations with managers• Provide managers a resource library with
message templates, graphics and FAQs
Reference: University of Alabama. (2014). Read My Lips: Leaders, Supervisors, and Culture Are the Foundations of Strategic Employee Communications. Research Journal of the Institute for Public Relations. Vol. 1, No.1
Encourage Participation, Input, and Ownership
STOP
Talking
AT ME ;
Start Talking
WITH ME
“Millennials value collaboration and expect to give input. They are used to being asked about what they are thinking and having substantial input in decisions being made that affect their life.”
No Fair: Managing Millennials Monica Maxwell, SPHR ...
Practical Application
GIVE A WOW: Peer Recognition Program
Who:5 Locations, 1900 employees at all levels: Techs, RNs, Secretarial, Physicians, Sr. Administration
Purpose:Instant, daily, monthly & annual recognition for Service Excellence
How:Nomination form and Recognition Wall, accessible from intranet and smartphone app
Communication:Orientation class, monthly departmental celebrations, monthly winner acknowledgements
Results 1900+ nominations in the month of Dec 2014
Practical Application – Nomination Form
Core Values
Personalized Comments
Award Levels-• Nonmonetary
Praise• Tangible Awards
Practical Application – Recognition Wall
Case Study
Practical Application
Seminole Hard Rock Casinos + Red e App
Who:8 Locations, 10,000 employees at all levels:Servers, bartenders, dealers, and managers
Purpose:Digitally connect non-desk employees for real-time messaging, distribute documents and employee directory
How: Red e App distributed to all employees
Use Cases:Employee recognition, access to policies and procedures, simplified shift coverage
Results 75% adoption, 85% read rate
Practical Application
Practical Application
Mobile access to corporate messaging &
documents
Access to policies, procedures, phone numbers
& schedules
Connect managers and employees with real-time
messaging and shift coverage
What Does this Mean for My Business?
Evolve Our Methods
Evolve Our Conversation
Rinse, Repeat
2 Way Street
In the Loop
Mission, Vision Values
TAKE AWAYS
THANK YOUMike Byam, Terryberry Managing [email protected]@terryberry.com
Jonathan ErwinCEO Red e App@[email protected]