how to collect email addresses organically
DESCRIPTION
We discuss 16 ways on how to grow high quality email databases that will provide conversion and an increase in website traffic using.TRANSCRIPT
How to Collect Email Addresses Organically
The quality of your email database is one of the most determine factors that in how successful your email
campaigns will be. Email databases contain email addresses of people who have opted in and have
shown an interest in what you have to offer.
The methods used to grow your database organically are dependent on what messages are going to be
sent to them. For example is it for a monthly newsletter or special offer?
The methods below will suit to some businesses but not others. Try a variety of them to find the ones that
works best for your business.
1. Add a email sign-up form to your website. We supply simple code to allow this.
2. Run regular competitions on twitter or Facebook, using email to subscribe.
3. Collect business cards at networking events. Request permission to add them to your email database.
4. Give away a freebie on your website for subscribers only.
5. Add existing customer email addresses to your email database, obtained from previous orders.
6. Include a link to your sign-up form on your email signature.
7. Create and upload a PowerPoint file to slideshare.net and enable the email form capture.
8. Share your sign-up form link on social networking sites such as twitter, Facebook and LinkedIn.
9. Use PPC (Pay per Click) advertising such as Facebook Ads, Google Adwords and LinkedIn Ads to direct
traffic to your sign-up page.
10. Advertise your sign-up page URL offline in as many places as possible.
11. Create a HTML banner with your email sign-up form embedded. Banners can be used on your own website
and forums etc.
12. Ask your existing customers to introduce you to their friends and businesses, by recommending your
website.
13. Embed your sign-up form on your Facebook page using Facebook Apps.
14. Host an online webinar of a topic that you specialise in. Collect subscriptions as part of the registration
process.
15. Ask your subscribers to share your emails to their contacts and include a place where they can sign-up to
your email database.
16. When you make first contact with a new customer, ask if they’d like to receive your monthly newsletter.
Always give subscribers the option to unsubscribe from your email database whenever you send a
newsletter or email.