how to choose your freelance toolkit?
DESCRIPTION
I recently presented a short seminar on choosing the best technology for running your freelance business. My approach is to be purposeful and to choose the tools that work for you - not your friends, accountant or so-called experts.TRANSCRIPT
Taking Care of BusinessTools and Tech for Running your Freelance Business
www.journoadvice.com@anthony_caruana
www.facebook.com/anthony.caruana
What are you?
You might think you’re writer - but you’re not. You’re a business that sells words
What are you?
You might think you’re writer - but you’re not. You’re a problem solver
Freelancing is hard
Which will you be?
CEOCEO
FinanceFinance MarketinMarketingg
OperationOperationss HRHR
ITIT LegalLegal SalesSales
YouYou
CEOCEO
FinanceFinanceMarketinMarketin
gg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSalesYouYou
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Spend time looking at the big picture.
Don’t look at how you’re doing things - look at what you’re doing.
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Set goals and have a plan
1 - Survive
2 - Live well
3 - BHAG (big hairy audacious goal)
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Pay yourself a regular salary
Treat yourself as an employee
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Superannuation
Payroll
Holidays
Training and development
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Organising your time
Whatever system works - stick to it
Allocate time to each major business function
Organisational Tools
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Separate personal and business accounts
Suggest income account, tax account and separate credit card
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Lots of tools out there
Most are designed for bookeepers/accountants
Find what works for you and get your accountant to fit you
Finance Tools
Lots to choose from
•Online Services
•Saasu
•Xero
•MYOB
•Software
•MYOB
•Quickbooks
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Solicitor
Alliance
Ask friends in the business
Read contracts
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
http://journoadvice.com/tag/contracts/
Not legal advice
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Choose services and tools that work for you
What I'm showing works for me
Free is not always perfect - but might be good enough
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Cloud services - just about every app on your desktop has a cloud equivalent
Cloud is a new way to outsource
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Google - email, docs
Evernote - notes Saasu - accounting
Dropbox - storageSkyDrive - storage
Applications run on a remote server
Everything is delivered via the Internet
The web browser is your terminal
Software as a Service
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Set aside time and be purposeful when looking for new clients
Don’t be random
Relationships are everything
CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Blogs
Forums
Conferences
Socialise
Never be scared to pitch
www.journoadvice.com@anthony_caruana
www.facebook.com/anthony.caruana