how to choose an affiliate program & make money
DESCRIPTION
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013 in Philadelphia, PA). Session description: Learn to choose between affiliate programs & determine which has the best chance at making money for your site. We’ll cover expected loss, program evaluation and site sales paths. More information on Affiliate Summit at www.AffiliateSummit.comTRANSCRIPT
How to choose an Affiliate Program & Make Money
www.AdamRiemer.meTwitter:@RollerbladerSkype: adam-riemer
Work with me, no me, no me!
http://www.last.fm/music/Sesame+Street@Rollerblader
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Finding merchants Potential losses Sales funnels Attentive Managers Program details Creatives
Overview
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Networks Search Engines Forums
Finding Merchants
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Coupon and Loyalty sites Adware Trademark bidders Leaks Affiliate links Links to other Affiliates
Potential Losses
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Coupon Sites & Trademark Bidders
Adware
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Adware 2
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Leaks
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Go through the Merchant’s sites◦ How easy is it to shop◦ Do they cross sell or up sell
Do you get credit for them? ◦ Easy check out process
Sales Funnels
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If they aren’t there when you don’t need them, what happens when you do? ◦ Missing sales◦ Downtime
Website Off the network for no payments or funds
◦ Broken links◦ Offline
Attentive Managers
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Payouts◦ Conversion rates◦ AOV◦ CTR based on niche
Cookie life Multiple networks Uptime vs. downtime Tracking and other options
Program Details
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What do they offer?◦ Banners◦ Text links◦ Datafeeds◦ Video◦ Widgets◦ Other
Creatives
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Thank You!www.AdamRiemer.meTwitter:@RollerbladerSkype: adam-riemer