how to buy promotional items
DESCRIPTION
What you need to know to get the most from your promotional product.TRANSCRIPT
WHY USE PROMOTIONAL PRODUCTS TO
ADVERTISE?
By Gary Martin P.P.C.Greenhorn Mountain Traders
A Promotional product distributor
I WANT TO BUY SOME PENS OR CUPS OR
SOMETHING TO GIVE AWAY TO MY CLIENTS
CHEAP. CAN YOU HELP ME?
What do all these pictures have in common?They all are brands or logos for a company, organization or event. They were used on a promotional product to advertise the event, organization, company or product.
Research Shows ...According to a 2005 study conducted by Georgia Southern University, recipients of promotional products have a significantly more positive opinion of a business through: 1. More positive overall image, 2. More positive perception of the business, 3. Higher likelihood of recommending the business as well as a
higher likelihood of patronizing the business.
A 2004 study of business travelers at DFW Airport revealed 1. 71 percent of business people reported having received a
promotional product in the last 12 months. 2. Of that group, 33.7 percent had the item on their person and 3. 76.1 percent could recall the advertiser's name! 4. 52 percent of that group did business with the advertiser after
receiving the promotional product and 5. 52.1 percent reported their impression of the advertiser was
more favorable after receiving the item.
TERMS TO KNOWR.O.I. Return on investment: P.P.C. Promotional Products Consultant:Promotional product: An item usually given to a prospective client as a way to promote your business.Budget: The amount of money allocated for a business expense.Trade Show: Gathering of businesses to showcase their products to potential end users.Buyer: Person with the authority to purchase for the company.Client: Person who is a potential or repeat purchaser of your product or serviceProspect: Individual you are contacting to encourage them to use your product or service.
I want to advertise with A Promotional item. How do I determine what product or item is right for my needs?
??????????
SO!!!!!!!!!YOU NEED TO ASK THESE 6 QUESTIONS
WHYWHENWHERE
BUDGETWHAT
WHO?
1.Who is your target market?A.New clientsB. Existing clientC. Possible investorD.Trade show E. Employee recognition F. Promote your clubG.Promote your eventH.Thank you gift for client
WHO
WHY1. GET NEW CUSTOMERS TO COME IN AND SEE WHAT YOU HAVE TO OFFER.
2. INCREASE EXISTING CUSTOMER PURCHASES.
3. BRING BACK THE CUSTOMER THAT HAS NOT BEEN THERE IN A WHILE.
4. GIVE AWAY ADVERTISMENT AT TRADE SHOW
5. RECOGNIZE EMPLOYEE ACCOMPLISHMENTS WITH A GIFT OF THANKS OR
APPRECIATION.
6. GRAND OPENING PROMOTION
7. THANK YOU GIFT FOR CLIENT OR CUSTOMER THAT HAS BEEN LOYAL
8. ADVERTISE YOUR CLUB
9. PROVIDE EVENT PARTICIPANTS WITH A MOMENTO OF THEIR PARTICIPATION
10.PRODUCTS FOR YOUR STAFF TO USE IN YOUR ESTABLISHMENT
?
WHENIn order to decide what to purchase I need to
know when and how the customer will use this product
1. DAILY2. WEEKLY3. AT NIGHT4. ON WEEKENDS
WHEREWhere will the person use this
product and most likely need it?
A.HomeB.IN THE CARC.IN THE YARDD.OFFICEE.ON VACTION
WHAT
I. Who our target is. II. Why we are giving this product to them.III. When the client will usually be engaged in the use of the productIV. Where they will likely use the product after we give it to them
So now what do we give them with our brand on it?
There are over 750,000 products available to choose from but now that we know who we are targeting we can start to look at choices that others have been successful with in the past . Where do I get this information? Your P.P.C. Can give you examples of some of the things that have been used in the past by others.
What do we know so far?
Clothing products: “T” Shirts, Jackets, Uniforms , Etc. Products that are used in the daily scheme of things : Mugs, glasses, mouse pads
Etc. Items that are just fun to have and make life a little easier: Stress relievers,
calendars, note pads, pens, pencils Ect. Gifts that give them a chance to remember that special day: Trophies, executive
gifts, vacation trips, phone minutes, Ect.
BUDGET
BUDGET IS ALWAYS A CONCERN AND RIGHTFULLY SO. SO GETTING THE RIGHT PRODUCT THAT WILL DO THE JOB AT A REASONABLE PRICE AND PROVIDE A GOOD R.O.I. (RETURN ON INVESTMENT) IS IMPORTANT.
