how to build the next great cloud isv
DESCRIPTION
The presentation was done Melissa Di Donato, Managing Director, ISV Program EMEA, at Ciklum London Seminar "ISV & The Cloud: The CTO's Perspective"TRANSCRIPT
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The Social Enterprise Opportunity How to Build the Next Great Cloud ISV
@mdidonato1
in/mdidonato
Melissa Di Donato
Managing Director, ISV Program EMEA
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Safe Harbor
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contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
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Prime targets for this session
Innovators
Marketers Product
Leaders
Architects & Developers
Thought leaders
Investors
Entrepreneurs Consultants
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Where the puck is going
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We’re focused, and investing
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We’re making it real in our own products
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The best part
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Your opportunity: They want more
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Here’s How
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Build apps that solve business
problems
Make them “social” through and
through
Make them fit well into social
enterprises large and small
Market and sell in a social
enterprise context
The Social
Enterprise
Opportunity
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The Social
Enterprise
Opportunity
Build apps that solve business
problems
Make them “social” through and
through
Make them fit well into social
enterprises large and small
Market and sell in a social
enterprise context
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Deliver business value = table stakes
Deep domain expertise
Start within the known
categories
Solve real problems
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Universal & meaningful
Frictionless
Multi-type
Multiple actor types
Cross-constituency
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Ubiquity
Real-time
Reliable
Consistent
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Feeds & threads & more
Instant usability
Addictiveness
Social capital dynamics
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App-to-app & system-to-
system
Identity services
Integration &
customization
Security
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Self-organizing
Default transparency
Cross-category
Cross-network
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we are here
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Example: Traditional performance
management
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Disrupted by an innovative approach
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One more thing…
Shared, real-time data model
Single identity model
Common collaboration framework
Enterprise-grade security
ISV tools and
technologies
Rapid develop & deploy
Automatic upgrades
Multi-tenant architecture
Any device
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The Social
Enterprise
Opportunity
Build apps that solve business
problems
Make them “social” through and
through
Make them fit well into social
enterprises large and small
Market and sell in a social
enterprise context
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Richer Social
Enterprise Pitch Social
Enterprise
Every social enterprise is multi-app and unique
Your
Product
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The Social
Enterprise
Opportunity
Build apps that solve business
problems
Make them “social” through and
through
Make them fit well into social
enterprises large and small
Market and sell in a social
enterprise context
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Sell your part of the big vision
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Align and amplify the messages
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Be a great Social Enterprise example
Listen &
Analyze
Social
Marketing
Product &
Partners
Collaborate
Service &
Engage
Automate
& Extend
Connect &
Sell
Social Customer
Profile Employee
Social
Networks
Customer Social Networks & Product Social Networks
Social Enterprise
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Partner with the leader
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Skate to where the puck
is going
Be the change you wish to
see in the world “
“ “
“ Wayne Gretzky
Mahatma Gandhi
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Please contact our team, let us help
you build the plan
Are you attending Cloudforce
London?
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THANK YOU
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