how to build massive credibility with your list

Building Credibility

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One phase that your list must move through is credibility. Meaning that they have to believe that you are who you say you are.


They must believe that you're knowledgeable in that you can help them and they must trust you and want to learn. Those are the three key faces that we must move someone through. 1. You're credible

2. You're knowledgeable

3. They trust you


You could start with knowledge and then move to credibility and then move to trust. I prefer to start with credibility. Here's why:

I believe that whatever you start a relationship with tends to be, for a long time, the thing that anchors people to you.


I would rather people see me as credible first and knowledgeable second, because if they see that I'm credible and we layer knowledge on top, they're going to believe just as much about my knowledge ability as they do in my credibility.


This is the way I personally like to approach a market. However, you may want to reverse that and start with your knowledge and then move into credibility.


I personally like the credibility piece better because people buy on the basis of trust and not so much on the basis of words on the sales page. Your market will buy it from someone who they trust over someone who has more knowledge.


If you take someone who has established himself as being knowledgeable in a specific area, but has not established trust his sales will suffer as a result.

Sales suffer until he begins to gain more trust with his target audience.


Think about two professors


You present your readers with knowledge and credibility in the beginning and move them into the place where they trust you and they want to learn from you.

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Building Trust


Now we ask, "How do we get people to trust us and want to learn from us?"


There are several things that occur before person says, "Yes". In fact, there's a book called The Seven Triggers to Yes by Russell Granger.


There's another piece that that helps people get to a place where they really trust us.


This piece is interaction and engagement.


When we are interacting and engaging with other people our trust level tends to go up as long as you're not doing something wrong together (doing something wrong with someone is not going to increase your trust in that person).

Meaningful interaction and engagement increase trust.


Think about any relationship you've had where you've hit a rocky point in the relationship. If both of you want it to get better you talk about it and become engaged again while fixing the problem.

When you activate this interaction and engagement, people begin to trust you more.


If we go back to our original premise of people buying more from those they trust, plus when things just feel right, we understand that we must move into a process where they can engage interact with us.


Throughout the rest of this class, you'll get instructions on how to create all of these interactive, engagement, homework, question-based emails. These will be emails that: Either make a statement or ask a question

Ask a question about a thought

Ask a question about the statement

Give out a thought

Give out a homework assignment (such as a "go out and do this and see what happens")


Those are the types of emails that we plug in. They really draw people close to us. Once trust is built you can do a training or coaching launch.


As a launch is going, you must keep the trust high, so in the launch portion of the campaign, you're going to integrate engagement and interaction emails. I will also demonstrate this in our blueprint for the emails.

Get my proven system for writing powerful emails that people want to

read - and that make more sales here: www.infobusinessuniversity.com/email

Building CredibilityOne phase that your list must move through is credibility. Meaning that they have to believe that you are who you say you are. They must believe that you're knowledgeable in that you can help them and they must trust you and want to learn. Those are the three key faces that we must move someone through.You could start with knowledge and then move to credibility and then move to trust. I prefer to start with credibility. Here's why: I would rather people see me as credible first and knowledgeable second, because if they see that I'm credible and we layer knowledge on top, they're going to believe just as much about my knowledge ability as they do in my credibility. This is the way I personally like to approach a market. However, you may want to reverse that and start with your knowledge and then move into credibility.I personally like the credibility piece better because people buy on the basis of trust and not so much on the basis of words on the sales page. Your market will buy it from someone who they trust over someone who has more knowledge. If you take someone who has established himself as being knowledgeable in a specific area, but has not established trust his sales will suffer as a result. Think about two professorsYou present your readers with knowledge and credibility in the beginning and move them into the place where they trust you and they want to learn from you. Slide Number 11Building TrustNow we ask, "How do we get people to trust us and want to learn from us?" There are several things that occur before person says, "Yes". In fact, there's a book called The Seven Triggers to Yes by Russell Granger.There's another piece that that helps people get to a place where they really trust us. This piece is interaction and engagement.When we are interacting and engaging with other people our trust level tends to go up as long as you're not doing something wrong together (doing something wrong with someone is not going to increase your trust in that person). Think about any relationship you've had where you've hit a rocky point in the relationship. If both of you want it to get better you talk about it and become engaged again while fixing the problem. When you activate this interaction and engagement, people begin to trust you more. If we go back to our original premise of people buying more from those they trust, plus when things just feel right, we understand that we must move into a process where they can engage interact with us. Throughout the rest of this class, you'll get instructions on how to create all of these interactive, engagement, homework, question-based emails. These will be emails that:Those are the types of emails that we plug in. They really draw people close to us. Once trust is built you can do a training or coaching launch.As a launch is going, you must keep the trust high, so in the launch portion of the campaign, you're going to integrate engagement and interaction emails. I will also demonstrate this in our blueprint for the emails.Get my proven system for writing powerful emails that people want to read - and that make more sales here: