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How to Build Community
Relationships Sue Reynolds
Camino Real Region Public
Awareness Chair
22 July 2016
Soroptimist International of the Americas
44rd Biennial Convention 20-23 July 2016 Orlando, Florida
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
• Who are the women of influence in your community? – Identify them – Communicate with them – Engage them – Invite them – Follow up with them – Be them
• Use the tools! – Social Media – Email Marketing – PoP – Broadcast – Print
• Contact me!?! – Sue Reynolds, CRR PI Chair – 661.755.3308 – [email protected] – www.Soroptimist.org
Public Awareness = Membership = Programs = Fund Raising = = =
Influence Communication
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
• Criteria for Public Awareness – Promote – Support Collective Impact – Creative & Innovative – Community Awareness – Club Profile – Tangible Results
• Outstanding Examples – SI Los Angeles – SI Manhattan Beach – SI Conejo – SI Glendale – SI Montebello – SI Santa Barbara – SI Alhambra – San
Gabriel – San Marino
Public Awareness =
Celebrating Success Best Practices
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
• Newsletter – Mail Chimp
• Among members • Member prospects • Historical archive
• Public Awareness Reports – Holiday party – Awards luncheon – Downtown breakfast
– Website – Facebook
• Increased reach
– Domestic Violence Flyers from SIA
– Speaker PR • Girl Scouts • UN Women - LA
– Student Paper
SI Los Angeles • Pres. Joyce Jacob Best Practices
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
SI Los Angeles
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
• LunaFest 2015 – Postcards – Posters – Sponsorship Packages – Website “ads” – PR to local outlets – Digital Marquee in theatre – S Club as docents – Elected Officials
– Soroptimist “dignitaries”
– Community organization lobby tables
– Program: • Club info. • Dream It Be It • Live Your Dream
– Film Festival promotion / speaker
SI Manhattan Beach • Pres. Laura Lind Best Practices
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
SI Manhattan Beach
LunaFest
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
Thousand Oaks 50th Anniversary Parade
SI of the Conejo
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
• Human Trafficking 101 – Coalition to Abolish Slavery
& Trafficking (CAST) • Speaker
– Officials – Glendale Police – Regional clubs – YWCA & Police partnership
• Five new members joined!
– Evite – Email blast – Facebook – Website – Flyers – Personal Invitations – Local PR outlets – PayPal – Banner
• Glendale CC
SI Glendale • Pres. Paula Devine Best Practices
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
SI Glendale
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
• Pink Shawl – Breast Cancer Awareness
Walk • Montebello Police • Oncologist • Zumba
• City Proclamation • Membership prospects
– Signs – Balloons – Healthy food – T-shirts – Banners – Newspaper ads – Flyers
SI Montebello • Pres. Nancy Valdez Best Practices
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
SI Montebello
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
• Safety Town of Santa Barbara – Preschoolers
• Domestic Violence • Vehicle Safety • Pedestrian • Water hazards • Fire • How to communicate with
emergency services people
– Brochure – Local news
magazine – SBSafetyTown.org – Slogan:
• NO, GO & TELL!
SI Santa Barbara • Pres. Jayne Brechwald Best Practices
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
SI Santa Barbara
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
• Girl Rising Film Screening – Local Schools – Profit-sharing “20+”
• Chamber • City Council • City Calendar & Website • High School presentations • School Board • 50 different press outlets
– Theatre marquee • Theatre mailing list
– Postcards – Promotional pens – Congresswoman – “Red Carpet
Screening” • Photo “Sep & Repeat”
– 300 attendees! – Program, not profit…
SI Alhambra – San Gabriel – San Marino
• Pres. Josephine Yang Best Practices
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
• The women of influence in your community will see that you are women of influence in your community…
• But guard that reputation carefully… – Camino Real Region
Spring Conference Public Awareness Speech
– https://www.youtube.com/watch?v=kIVE_nb4AD8
Public Awareness = Membership = Programs = Fund Raising = = =
Influence Retain
Thrive
44th BIENNIAL CONVENTION 20-23 July 2016 Orlando, Florida
• Who are the women of influence in your community? – Identify them – Communicate with them – Engage them – Invite them – Follow up with them – Be them
• Use the tools! – Social Media – Email Marketing – PoP – Broadcast – Print
• Contact me!?! – Sue Reynolds, CRR PI Chair – 661.755.3308 – [email protected] – www.Soroptimist.org
Public Awareness = Membership = Programs = Fund Raising = = =
Influence Communication