how to build a successful mobile center of excellence
DESCRIPTION
Read more about this webinar at: propelics.com/resources/webinar-how-to-build-a-successful-mobile-center-of-excellence/ It's time to gain control of your mobile efforts. Who should attend? Business and IT professionals looking for mobile standards, consistency, and best practices. Creating a successful Enterprise Mobile Strategy is difficult. Creating a successful Enterprise Mobile Strategy without a Mobile Center of Excellence is almost impossible. Join Adam Bookman, co-Founder of Propelics, to learn how to build a successful mobile center of excellence. This webinar will cover why you should be thinking about a Mobile COE, how to get a Mobile COE off the ground quickly, where it should sit within your organization, and best practices for what services a Mobile COE should offer. In addition, you will learn: * Why you need a mobile center of excellence * Components of a successful mobile center of excellence * Best practices on how to to quickly get a mobile COE up and running * Case studies from large and very large companies who have used this methodology for creating their mobile COEsTRANSCRIPT
Welcome.@propelics
Questions, Commentsto #mobilestrategy
Building a Successful Mobile Center of Excellence
December 6th, 2012
#mobilestrategy
Propelics Background – About Us
• 15+ year track record
• Fortune 500 clients• Global experience• 100% focused on
mobile for the Enterprise
• San Jose, Boston, Pittsburgh
Propelics creates mobile strategies and world class Apps for the Enterprise.
Trusted by companies like yours:
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Enterprise Mobile Strategy Services
Enterprise Mobile Strategy
Mobile App Portfolio
IT Readiness for Mobility
BYOD and MDM Strategy
Innovation through visualization
Center of Excellence Creation
Mobile Advisory ServicesMobile Mentoring
Executive Education
Speaking Engagements
Mobile App DevelopmentUX Design
Onshore and Offshore App Development
Mobile App Architecture
Prototype Factory
What We Do
Adam Bookman: Partner - Propelics
Adam has been the brains behind many mobile product and program launches. He has advised companies on mobile strategies for Business as well as IT.
He continues to be a “Trusted Advisor” to some of the leading brands around the world. Adam is frequent speaker at conferences related to mobile.
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#mobilestrategy
Agenda
• Why You Need a Mobile Center of Excellence• Considerations for your Mobile COE• Components of a Successful Mobile COE• Suggested Approach and Frameworks• Q&A / Next Steps
Missed your topic? propelics.com/lets-talk
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Q:Why do you need a Mobile Center of Excellence? 6
Disruptive Change
Is Your Company Ready?
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Device Standards
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Apps vs. Web Standards
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Technology Standards
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MADP Magic Quadrant MDM Magic Quadrant TEM Magic Quadrant
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Mobility Policies
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• Device Ownership Policy• Internet Usage Policy• Data Access Policy• Telecommunications Usage Policy• Email Usage Policy• eDiscovery Policy• App Usage Policy• Security Policy• 3rd Party App Usage• Access Control Policy
Policy Characteristics Framework
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Mobile Ideation
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Mobile SDLC Mobile Testing
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Mobile UX Guidelines Mobile Web Services
Mobile Web Services
BYOD
MDMTesting
Mobile Analytics
Governance
Apps vs. Web
Mobile InnovationUX Guidelines
Mobile SDLC
Supported Devices
App Deployment
Wireframe / Prototyping
Help Desk
Mobile App Inventory
Security
Version Control
Mobile COE Coverage
TEM
Mobile App Dev Platform
App Architecture
Mobile Policies
A:If you don’t define mobile standards, others in your company will do so, and you’ll never converge. 15
Q:What are the keyconsiderations
for a successfulMCOE?
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#1. Define the Reach of the COE
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Mobile COE Reach
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• Business Drivers
• IT / Business
• Internal / External
• Geography
• Divisions / LOBs
Propelics has identified three Mobile COE models. It is imperative to clearly define and articulate the depth and breadth of the COE.
The Repository Model A repository of mobile best practices and information
on standards, tools, and templatesThe Coach Model
A competency center to provide mobile expertise and some oversight for the organization
The Manager Model Concentrates on mobile governance responsibilities
and may provide the direct management of mobile projects
Repository – Coach – Manager Model An internal consultancy to advise on and govern
mobile projects. Has authority to evaluate and monitor mobile projects across
Combination of the attributes associated with the repository, coach, and manager models
Mobile COE Models
#2. Understand the Current State
Maturity Assessment
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• Establish Current State
• Define Future State (Minimum, Optimal)
Sta
ge 4
Sta
ge 3
Sta
ge 2
Sta
ge 1
Sta
ge 5
Mobility Strategy
Enterprise Info. Mgmt.
IT Delivery & Support
Policy Definition
Mobile Project Governance
UX Standards
App architecture
Mobile App dev. platform
Mobile Device Mgmt. Platform
Telecom Expense Mgmt.
Mobile SDLC
Maturity Ranking Mobile COE ReadinessReport Card
#3. Clearly Define the Mobile COE Vision, Mission,
and Goals
Mobile COE Vision, Mission and Objectives, and Structure
• Identify Vision (what we want to become)
• Identify Mission (what we do)
• Document Short and Long Term Goals and Objectives
• Identify Critical Success Factors (CSFs)
• Identify Optimal COE Structure to Support Mission
Mobile COE Org Structure
Advice:
• Keep it lean
• Establish good relationships across teams
• Together define how mobile will impact / change current processes
• Key Roles:
• COE Lead
• Technical Architect
• Mobile Architect
• Mobile UX Specialist
• Mobile Strategist
COE
Mobile COE
PMO
EIM
Architecture
Branding
SDLC
Testing
Innovation
Finance
Marketing
Security
#4. Build a COE Roadmap – Keep
your Time Horizons Short
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Mobile COE Roadmap
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Foundational
Short Term
Mid/Long Term
Future
Quick Wins
• Actionable steps• Prioritized by
value, readiness and cost
• Organized into phases - iterative
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Tactical COE Roadmap - Examples
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Value
RankingH - HighM - MediumL - Low
Organizational Readiness
Complexity
#5. Get Started ASAP
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Avoid the Wild West of Mobile App Development
5 Considerations
1. Define the Reach of the COE
2. Understand the Current State
3. Clearly define the Mobile COE Mission, Vision, and Goals
4.Build a COE Roadmap – Keep your Time Horizons Short
5.Get Started ASAP
Propelics Approach to Mobile COE Development
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Mobile COE
Business Drivers
Mobile architecture
Mobile technology direction
Mobile COE governance
Scale
Reusability
Cost Optimization
Innovation
EfficiencyQuality
Mobile sDLC
Mobile budgetary guidance
Mobile COE: Components
Mobile Security
Mobile App Portfolio
COE Charter, Scope
Definition, COE
Roadmap and launch
plan
Typical Mobile COE Launch Stages
Mobile COE PILOT
Initial communicatio
n
Step II: Design
Step III: Pilot
Design of COE Framework, Standards,
Rules of engagement,
Policies, Procedures
and Personnel
Step IV: Steady State
Mobile COE Ongoing operation
Step I: Plan
Mobile COEKickstart
Mobile COE Kickstart: PROCESS
Direction Setting &
scope definition
2 3Current state
Maturity Assessment
COE Design & launch
Design Plan &
Next Steps
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COE Vision, Objectives &
Structure
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Define COE requirements
Roadmap
#mobilestrategy
Propelics Kickstarts
Special Offer
20 Hours of mobile advisory services with the
purchase of a Kickstart
888-405-2820
Mobile App
Roadmap
MDM/BYOD
Kickstart
Mobile App Rapid Prototypin
g
IT Readiness for Mobile Kickstart
Prototype Factory
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Mobile Center of Excellenc
e Kickstart
Innovation FocusEngaging ProcessMobility CentricExperience Across IndustriesEnterprise SolutionsAdvisors, Strategists, ImplementersStrategy at the Pace of Mobility
#mobilestrategy
Thank you