how to build a product in the legal industry that lawyers will actually buy
DESCRIPTION
A talk I gave toTRANSCRIPT
How to build a product in the legal industry that lawyers will actually buy
Oct 9 2013
How to build a product in the legal industry that lawyers will actually buy
ANDY WILSONandylogikcomtwitter iDedupe
Quick facts10 year legal-tech vetVirginia Tech alumBay Area residentEfficiency junky
CEO amp CO-FOUNDER of LOGIK
Your speaker
How to build a product in the legal industry that lawyers will actually buy
3 EXAMPLES
How to build a product in the legal industry that lawyers will actually buy
A better way to prepare for IP-based litigation
How to build a product in the legal industry that lawyers will actually buy
A better way to search for case-law without using simple keywords
How to build a product in the legal industry that lawyers will actually buy
An easier way for lawyers to market themselves and get more business
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
LexMachina
UpCounsel
Judicata
How to build a product in the legal industry that lawyers will actually buy
These are three things attorneys are already doing today but these companies are using the internet and data to make them more convenient
How to build a product in the legal industry that lawyers will actually buy
wldquoConvenience on the internet is basically achieved by two things speed and cognitive easerdquo
Co-founder of Twitter
Ev Williams
httpwwwwiredcombusiness201309ev-williams-xoxoQuote from
How to build a product in the legal industry that lawyers will actually buy
Where can you find ideas for products
BUT HOW
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
ANDY WILSONandylogikcomtwitter iDedupe
Quick facts10 year legal-tech vetVirginia Tech alumBay Area residentEfficiency junky
CEO amp CO-FOUNDER of LOGIK
Your speaker
How to build a product in the legal industry that lawyers will actually buy
3 EXAMPLES
How to build a product in the legal industry that lawyers will actually buy
A better way to prepare for IP-based litigation
How to build a product in the legal industry that lawyers will actually buy
A better way to search for case-law without using simple keywords
How to build a product in the legal industry that lawyers will actually buy
An easier way for lawyers to market themselves and get more business
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
LexMachina
UpCounsel
Judicata
How to build a product in the legal industry that lawyers will actually buy
These are three things attorneys are already doing today but these companies are using the internet and data to make them more convenient
How to build a product in the legal industry that lawyers will actually buy
wldquoConvenience on the internet is basically achieved by two things speed and cognitive easerdquo
Co-founder of Twitter
Ev Williams
httpwwwwiredcombusiness201309ev-williams-xoxoQuote from
How to build a product in the legal industry that lawyers will actually buy
Where can you find ideas for products
BUT HOW
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
3 EXAMPLES
How to build a product in the legal industry that lawyers will actually buy
A better way to prepare for IP-based litigation
How to build a product in the legal industry that lawyers will actually buy
A better way to search for case-law without using simple keywords
How to build a product in the legal industry that lawyers will actually buy
An easier way for lawyers to market themselves and get more business
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
LexMachina
UpCounsel
Judicata
How to build a product in the legal industry that lawyers will actually buy
These are three things attorneys are already doing today but these companies are using the internet and data to make them more convenient
How to build a product in the legal industry that lawyers will actually buy
wldquoConvenience on the internet is basically achieved by two things speed and cognitive easerdquo
Co-founder of Twitter
Ev Williams
httpwwwwiredcombusiness201309ev-williams-xoxoQuote from
How to build a product in the legal industry that lawyers will actually buy
Where can you find ideas for products
BUT HOW
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
A better way to prepare for IP-based litigation
How to build a product in the legal industry that lawyers will actually buy
A better way to search for case-law without using simple keywords
How to build a product in the legal industry that lawyers will actually buy
An easier way for lawyers to market themselves and get more business
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
LexMachina
UpCounsel
Judicata
How to build a product in the legal industry that lawyers will actually buy
These are three things attorneys are already doing today but these companies are using the internet and data to make them more convenient
How to build a product in the legal industry that lawyers will actually buy
wldquoConvenience on the internet is basically achieved by two things speed and cognitive easerdquo
Co-founder of Twitter
Ev Williams
httpwwwwiredcombusiness201309ev-williams-xoxoQuote from
How to build a product in the legal industry that lawyers will actually buy
Where can you find ideas for products
BUT HOW
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
A better way to search for case-law without using simple keywords
How to build a product in the legal industry that lawyers will actually buy
An easier way for lawyers to market themselves and get more business
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
LexMachina
UpCounsel
Judicata
How to build a product in the legal industry that lawyers will actually buy
These are three things attorneys are already doing today but these companies are using the internet and data to make them more convenient
How to build a product in the legal industry that lawyers will actually buy
wldquoConvenience on the internet is basically achieved by two things speed and cognitive easerdquo
Co-founder of Twitter
Ev Williams
httpwwwwiredcombusiness201309ev-williams-xoxoQuote from
How to build a product in the legal industry that lawyers will actually buy
Where can you find ideas for products
BUT HOW
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
An easier way for lawyers to market themselves and get more business
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
LexMachina
UpCounsel
Judicata
How to build a product in the legal industry that lawyers will actually buy
These are three things attorneys are already doing today but these companies are using the internet and data to make them more convenient
How to build a product in the legal industry that lawyers will actually buy
wldquoConvenience on the internet is basically achieved by two things speed and cognitive easerdquo
Co-founder of Twitter
Ev Williams
httpwwwwiredcombusiness201309ev-williams-xoxoQuote from
How to build a product in the legal industry that lawyers will actually buy
Where can you find ideas for products
BUT HOW
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
LexMachina
UpCounsel
Judicata
How to build a product in the legal industry that lawyers will actually buy
These are three things attorneys are already doing today but these companies are using the internet and data to make them more convenient
How to build a product in the legal industry that lawyers will actually buy
wldquoConvenience on the internet is basically achieved by two things speed and cognitive easerdquo
Co-founder of Twitter
Ev Williams
httpwwwwiredcombusiness201309ev-williams-xoxoQuote from
How to build a product in the legal industry that lawyers will actually buy
Where can you find ideas for products
BUT HOW
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
IP litigation research
Case law research
Sales amp marketing
LexMachina
UpCounsel
Judicata
How to build a product in the legal industry that lawyers will actually buy
These are three things attorneys are already doing today but these companies are using the internet and data to make them more convenient
How to build a product in the legal industry that lawyers will actually buy
wldquoConvenience on the internet is basically achieved by two things speed and cognitive easerdquo
Co-founder of Twitter
Ev Williams
httpwwwwiredcombusiness201309ev-williams-xoxoQuote from
How to build a product in the legal industry that lawyers will actually buy
Where can you find ideas for products
BUT HOW
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
These are three things attorneys are already doing today but these companies are using the internet and data to make them more convenient
How to build a product in the legal industry that lawyers will actually buy
wldquoConvenience on the internet is basically achieved by two things speed and cognitive easerdquo
Co-founder of Twitter
Ev Williams
httpwwwwiredcombusiness201309ev-williams-xoxoQuote from
How to build a product in the legal industry that lawyers will actually buy
Where can you find ideas for products
BUT HOW
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
wldquoConvenience on the internet is basically achieved by two things speed and cognitive easerdquo
Co-founder of Twitter
Ev Williams
httpwwwwiredcombusiness201309ev-williams-xoxoQuote from
How to build a product in the legal industry that lawyers will actually buy
Where can you find ideas for products
BUT HOW
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
Where can you find ideas for products
BUT HOW
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
3 IDEAS
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
1GET A JOB
Or an internshipOr use an existing legal product
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
2 MAKE OBSERVATIONS
Count the number of steps you take to do something that you and a lot of others do everyday
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
3REFLECT AND IMPROVE
Then think about how you can leverage the internet and data to improve the process with fewer steps
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
vs
You want to be this
You DO NOT want to be this
Click Watch
Travel Find movie Stand in line Pay Travel Load Clean DVD for scratches Watch Travel Return movie
2 steps
10 steps
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
2
PLOT YOUR PRODUCT IDEA
D httpinsideintercomiofeatures-and-physics-envyChart concept from
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
GOOD EXAMPLES
JUDICATALEX MACHINA UP COUNSEL
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
BAD EXAMPLES
Bang with lawyer friends
A way better stapler
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
ALL OF THE LAWYERS
MOST OF THE LAWYERS
SOME OF THE LAWYERS
FEW OF THE LAWYERS
ALL OF THE TIME
MOST OF THE TIME
SOME OF THE TIME
VERY LITTLE OF THE TIME
SOME (maybe good) IDEASMatchcom
for new clientsSCOTUS
Decision Predictor
Asanafor Lawyers
Campfirefor Lawyers
(better sales)(make better decisions)
(better task management)
(virtual watercooler)
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
FEWER STEPSTO DO WHAT YOU ALREADY
DO TODAY
Finding a good idea for a legal product is as simple as identifying
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
YOU STILLNeed to do your research design the
product build a team build the product learn how to market and sell it build a
strong culture and brand etc etc etc etc
Well itrsquos not THAT simple
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
wSoftware is eating the world
Founder of Netscape Co-founder of Andreessen Horowitz
Marc Andreessen
ldquoldquo
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
START NOW
Therersquos never been a better time to start a tech company so
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere
How to build a product in the legal industry that lawyers will actually buy
logikcullcomTHANK YOU
One step to start doing eDiscovery from anywhere