how to build a landing page
TRANSCRIPT
WELCOME
How To Build A Landing Page?
Wordcamp
@alexf_oliveira www.linkedin.com/in/alexoliveira1
#WCMIA2016
2
What is a Landing Page?
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
A landing page is a website page that allows you to capture a visitor's information through a lead form.
Why Should I Use It? If designed and optimized properly you’ll generate leads and sales 24/7. Unlike other pages on your website where you only see clicks with a Landing Page you should be converting those clicks in to leads.
3
What’s Your Offer?”
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
Once you and your team determine which product or service you want to offer on the landing page take time to look at what your competitor’s are doing for the same product or service. Visit Spyfu, BuzzSumo or SEMRush to learn more.
4
Elements To Consider When Designing A Landing Page Design, Optimize, Market, Measure
Step 1: Design Step3: Market
Step 4: Measure
Completed
Step 2: Optimize
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
5
Design Musts Layout | Images | Responsive Design
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
6
Design Tips Color & Branding
- Optimistic and youthful - Often used to grab a
viewer’s attention
Yellow 1 - Energy - Increases heart rate and
creates urgency - Often seen with clearance
sales and references to food
Red 2 - Creates the sensation of trust and security
- Often used by banks and businesses
Blue 3 - Associated with wealth - The easiest color for the
eye to process and used with finance or entertainment websites
Green 4
- Aggressiveness - Used as a call-to-action
and attention grabber
Orange 5 - Romantic and feminine - Used to market products
and services for women and young girls
Pink 6 - Soothing and calm - Often relates to beauty or
anti-aging products
Purple 7 - Powerful and sleek - Seen as luxurious and
sophisticated
Black 8
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
Learn more about colors by visiting Colormatters.com
7
Design Tips
• Is The Offer Clickthrough or LeadGen? • No Navigation Menu • Offer Above The Fold
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
8
Sample Design
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
9
Optimization Musts
Definition of Optimization - noun op·ti·mi·za·tion \ˌäp-tə-mə-ˈzā-shən\ :an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible;
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
10
Optimization Musts
• Copy – Headline • CTA – Call-To-Action • Forms (short vs long) • Add Data Validation
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
11
Optimization Tips
• Integrate with CRM/Email Service/ Marketing Automation Software
• What To Test? Color, Image & CTA • No Paragraphs- Use Bullets • A/B Testing is a MUST!
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
12
Sample Optimization
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
13
Marketing Musts
• Target Audience & Location • PPC pay-per-click OR CPL cost-per-lead • What marketing channels will you use? • Ad designs must be consistent with Landing Page • Emphasize Benefits NOT Features
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
14
Marketing Tips
• Add Testimonials • Incorporate Trust Indicators (Reviews, SSL) • Limit Social Media Links • Video (hosted on your landing page)
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
15
Sample Marketing Campaign
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
16
Measuring Musts
• Google Analytics (add pixels and conversion tracking) • Optimize Landing Page and Marketing Campaign based on data analysis
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
ALEX F. OLIVEIRA Entrepreneur
Thank You @alexf_oliveira
linkedin.com/in/alexoliveira1
#WCMIA2016