HOW TO BRING THE NEXT 4-5 BILLION ONLINE?PROTOTYPE ‘CSC’ : BY BHAWANA PRABHAKAR, LOUIE AL-HAFIDH & NEIL MATHEW

HOW TO IMPROVE DIGITAL LITERACY

Access to Digital Devices

Teaching how to use Digital Devices

...at an individual level?

Continued Usage of Digital Devices

OR

HOW TO EFFECTIVELY IMPROVE DIGITAL LITERACY?

Access to Digital Devices

AND

Teaching how to use Digital Devices

Continued Usage of Digital Devices

HOW DO WE PLAN TO REDUCE THE DIGITAL DIVIDE?

TEACH digital literacy

skills &

provide

ACCESSto digital devices

WHERE DO WE DISTRIBUTE OUR SOLUTION?

Country States VillagesDistricts CSCs / Telecentres

By Integrating into an existing Distribution Channel, like CSCs

> 125,000 CSCs already serve 650,000 villages

WHO WILL DIRECTLY DISTRIBUTE THE SOLUTION?

The VLE (responsible for the CSC)services 6-7 villages around it

VLE

> 125,000 CSCs already serve 650,000 villages

Country States VillagesDistricts CSCs / Telecentres

By Integrating into an existing Distribution Channel, like CSCs

What are CSCs? (Shared infrastructure)

● CSCs stand for Common Service Centers

● Part of an e-Governance initiative which provides the following:

● Government Services (Issue of Passports, Religion Certificates, Caste Certificates, etc)

● Financial Services (Banking, Insurance, Loans, etc)

● Social Services● Private Sector services

1. 100 – 150 sq. ft Space 2. Minimum 1 PC3. Minimum 1 Printer & Scanner4. Digital / Web Camera5. Fast Internet Connection

For Public Usage

Telemedicine

● Trained VLEs● Medical Equipment

Symbiotic Integration with CSCs● CSCs stand for Common Service Centers

● Part of an e-Governance initiative which provides the following:

● Government Services (Issue of Passports, Religion Certificates, Caste Certificates, etc)

● Financial Services (Banking, Insurance, Loans, etc)

● Social Services● Private Sector services

1. 100 – 150 sq. ft Space 2. Minimum 1 PC3. Minimum 1 Printer & Scanner4. Digital / Web Camera5. Fast Internet Connection

For Public Usage

Telemedicine

● Trained VLEs● Medical Equipment

ADD EDUCATIONAL SERVICES

● Digital Literacy Education

+ Expand by adding Rooms, PCs…

EXPAND EXISTING RESOURCES

ALREADY ACCOUNTABLE

FOR THE INFRASTRUCTUREMeet Mr Akbar. He’s a Village Level Entrepreneur

for CSC Kalchhina.

● He’s in charge of CSC, Kalchhina. (He Manages & Maintains the infrastructure)

● He is already digitally literate (Job Requirement)

● He makes money by helping villagers. The more people he services. The more he earns.

<Existing Revenue Model>

● He is well-respected. He can easily gather and inform the villages around his CSC.

● He is considerate of the people around him. Genuine intent to enrich the lives of his fellow men.

What is a ‘VLE’?

+ TRAIN HIM TO TEACH &

DELIVER SOLUTION

+ EARN WITH NUMBER & PROGRESS OF PARTICIPANTS OF COURSE

HAS STRONG OUTREACH

& IS A RESPECTED

COMMUNITY MEMBER

DIRECTLY work with the VLE

Government Regulations? Control?

Hierarchy of Authority

Lowest Level: VLE

VLE Reports toState Government

Reports toNational Level

Get PERMISSION

Get PERMISSION

Difference from the previous approach:

● Start SMALL (Lowest Level)● More Control over the

Distribution Channel

What will be taught in our Course?

Digital Literacy Course

SEARCH INFORMATIONGENERATE &

SHARE CONTENT

Use E-COMMERCE websites

Find ENTERTAINMENT

Online

Perform BASIC DEVICE OPERATIONS

Awareness of INTERNET SAFETY

Use Government Services

Email, Chat & Communicate with

others

Monitoring & Evaluation

Online Examinations (with Certifications)

Smart Card Identification (Make Accounts Online to Monitor Progress)

Teacher Feedback System (Online/Offline forms filled up)

Monetization

Participants: Free to Learn Free to Access Paid to get

Certification

Organizations: Advertising Charitable Donations

VLE: Commision per

progress and number of participants

Marketing

Commercials over TV, Radio, Newspapers in local regions

VLE gathers and informs people. Incentive: Earns per person and progress made by each person

THE END