Neil Patel, co-founder at KISSmetrics

How to Increase your Revenue with Affiliate Marketing !April 2014

Dan McGaw - KISSmetrics - @danielmcgaw !Dan is the Director of Marketing at KISSmetrics, where he get’s the opportunity to help the best marketers in the world measure their marketing and business efforts. Prior to KISSmetrics, Dan was VP of growth at Code School, where he helped the company grow to over 500k users and $400k+ in monthly revenue.

Neil Patel - KISSmetrics - @neilpatel !Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences.

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1 Foundation of Affiliate Marketing

2 Turning Advocates into Marketers

3 Affiliate Marketing for SaaS

Today we will cover

4 Measuring Your Performance

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Foundation of Affiliate Marketing

1

Can be thought of as outsourced marketing

What is Affiliate Marketing?

How it Works

Affiliate is assigned a tracking URL

Affiliate markets your company

Customers or leads are acquired

Affiliate receives a commission

Affiliate uses a tracking code

Installs a tracking URL on their website or ad

Affiliate markets your company

Affiliate markets your company

Customers or leads are acquired

Visitor purchases product or signs up

Affiliate receives a commission

Affiliate receives a commission

Affiliates vs Referrals

Referral programs are for customers

Affiliates

Anyone can be an affiliate

Advantages

• Pay only for results

• Can be more cost effective

• Affiliates may be be"er at creating copy & reaching segments

• You know your cost per acquisition

• You almost never lose money

Drawbacks

• You don’t control the message

• Lead quality may not be as good

• If mismanaged your traffic may come from an unreputable source. This could also make your brand look bad.

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Turning Advocates into Marketers

2

Finding Good Affiliates

The ones passionate about your product may be the best affiliates.

HasOffers

Creating an Offer for Affiliates

View Pending Affiliates

Implications for SaaS

3

Begin A$er Product/Market Fit

Should be done when you’re at a steady state

Price point

Affiliates need a high price point

Be Sure Your Site Converts

Affiliates want to work with websites that convert

Figure out affiliate pay

Are affiliates paid one time or recurring?

THANK YOU

Neil Patel Co-Founder

@neilpatel

Questions?

Neil Patel Co-Founder KISSmetrics

@neilpatel

Dan McGaw Director of Marketing

KISSmetrics @danielmcgaw