How to Boost your Ecommerce Revenue More and More Every Quarter?

Few years back Pizza Hut had hit headlines not for anymouth-watering variety of pizza but by telling twitter that“the first-ever online purchase was a Pizza Hut pizza in1994.”

However, there is evidence that the Net Market Company inNashua, New Hampshire had beat Pizza hut to the punch bya week or so by selling a copy of Sting’s album “TenSummoner’s Tales” in early August.

Let data do the talking

A lot has transpired in the ecommerceindustry over the past few years; EconomicTimes reports that the worldwide marketworth is $22 trillion. According to Statista,around 42% of consumers make onlinepurchases globally and this number isestimated to rise to 50% by 2020. Thisonline statistics portal further states thatB2C ecommerce will inflate to an astounding$1.5 trillion in annual sales by 2018.

Are these stats inspiring you to venture in theecommerce realm? Get in touch with our teamof ecommerce development specialists to make aprofitable web presence. Once you get e-storedeveloped you can follow the below mentioned tipsto increase your ecommerce revenue.

Leverage influencer marketing

It’s high time to take advantage of influencer marketing by buildingstrategic partnership with celebrities or industry experts. Eventuallythese key individuals take on the role of influencers as they can pulllarge number of potential customers.

Sid Bharath of Thinkific states that as advertisements and othertraditional sources of traffic generation are getting tougher,influencer marketing is starting to become mainstream.

Practice multi-channel selling

“One of the best ways to boost salesrevenue is by participating in multi-channel selling. One study from Stitch Labsshows that merchants who sell on just onemarketplace (in addition to their ownonline store) experience a 38% increase inrevenue,

compared to when they sold exclusively on their site,” affirms LizHull of Merchant Maverick.

You can make the most of your ecommerce platform by diversifyingacross internet. Although managing different channels can bechallenging but once properly integrated it can give a boost to yourrevenue.

Focus on converting prospects

Do you focus only on your web traffic? This is a grave mistakebecause it is meaningless unless and until your web visitorsperform the action you actually want them to perform.Therefore, you must equally focus on converting visitors intocustomers. It could be done in many ways like implementingone page checkout, an exit offer, etc.

Never ignore branding

Always keep in mind that you should neverlet you customer get confused about whoyou are and what you do. It is true thatproducts and services have lifecycles butbrands do have perennial staying power.Therefore, let you logo, website andcustomer communication reflect yourbrand message because it is imperative toyour business.

Being an outsourcing ecommerce development agency, we have always exceeded ourclients’ satisfaction and enabled them to engage their ecommerce customerseffectively.

Build relationships with customers

Nothing is more important than maintaininggood customer relationships in business andecommerce is no different. If you canalleviate the pain points of your customersby your website or add value for them withyour blogs then your customers would loveto visit your site.

“One way to get more web traffic [andengagement] is having a blog and offeringyour customers help rather than just a sale,”explains Charlotte Lynch of Modern Retail.

Increase security

If your site gets hacked then you are ruined foryour lifetime because consumers never like to getrobbed of their credentials and personal details.Therefore, it is wise to secure your website andpayment gateway by implementing SSLcertification.

David Decorte of Chargebacks 911 advises,“Merchants should look at other ways to increasesecurity and defend revenue streams which won’timpact conversion, such as chargeback mitigation,better reporting, ensuring MID health andreducing operational costs.”

Use video marketing

Video marketing is essentially an effective mediumto get your message and market your productacross your online audience. It’s benefits are betterexplained by Miljana Mitic of GoodVidio. In herwords, “SEO-savvy ecommerce marketers use richmedia to attract visitors. One such example isvideos, which on average lead to 157% moreorganic search traffic.”

Wrapping up

Hope it was a useful read. Did you notice any difference in yoursales by implementing these tips? Also let us know if anything elsehas worked for your e-store. We would love to include your tips inthis list. Happy and successful selling!